Flight 11 Curry and Crowdfunding.
Over the past six months or so, there has been a surge in crowdfunding by curry restaurants.
The project has taken many forms, including fundraising for the revival of a famous restaurant, support for a restaurant in financial difficulty in Corona, and assistance for India and Nepal.
What on earth is going on?
In this issue, let's consider the realities of 2020 as seen through crowdfunding for curry restaurants.
Crowdfunding is more about empathy than fundraising .
I first got involved in crowdfunding in 2015.
He joined an anime-related crowdfunding team, which raised 55 million yen, the highest amount ever raised in Japan at the time.
After that, we even crowdfunded an exhibition of original artwork of the animation we produced, and one thing we realized was that we had a lot of fun.
It is,
Crowdfunding is not an easy way to raise money."
This means.
The anime "Tokino Crossing" held an exhibition of original art through crowdfunding.
. It is still being shown on a four-sided vision screen at the Shibuya Scramble Crossing.
It takes a good deal of time and effort to continue to promote enthusiasm for the project and inspire action to supporters.
If all the project members devoted that time to labor and the money they made to the project, wouldn't that be enough to reach the goal?
I thought, "I wonder if the project will come true? . how I thought about it.
So why crowdfunding? It's more valuable than the money raised, because it expands the circle of sympathy.
The more time and effort we put into communicating our strong ideas, the more fans we will have, and the more fans who are involved (and support us) will spread the word to their acquaintances about the project as if it were their own.
Crowdfunding can be a very effective means of "empathy-based" public relations that can be done by individuals.
Strong feelings move Curry.
At a time when restaurants all over Japan are being severely hit by Corona, curry store owners also say that they have had time to think about many things.
In the first place, it is only when you have strong feelings and beliefs that you can make curry that strikes people's hearts, and the owners of the curry restaurants I like all have strong passions.
This impulse has no doubt led to a call to action in the world through the means of crowdfunding.
Crowdfunding revived a famous curry restaurant.
Waseda Mae Yau's specialty , a very spicy Indian style chicken curry.
Mae Yau Waseda Store has long been the soul food of Waseda students.
This famous restaurant, which closed in 2017 due to a lack of successors, was revived this year through crowdfunding.
The people who stood up for the revival project were former "Mae Yau" fans.
The crowdfunding campaign began on February 15, 2020, and closed on March 26, 2020, with 312 supporters raising 4,279,110 yen.
Although the opening was postponed by Corona, the "Mae Yau Waseda Store" was resurrected and opened on July 4.
The Mae Yau Waseda branch has been revived and reopened.
As of August 13, 2020, the restaurant is open for takeout only , completely cashless PayPay payments.
*For the latest business informationOfficial TwitterIn.
We want to bring back the taste of Mae Yau's Waseda branch, a hot and delicious curry loved by Waseda University students for 21 years!"
Target amount: 1,500,000 yen
Total support: 4,279,110 yen
*Now closed
CAMPFIRE" website
Curry restaurants across Japan rally to support India! MASALA AID INDIA".
India, a country that has been affected by the new coronavirus far more than Japan .
The spread of the disease has not yet stopped, and its effects are far-reaching.
Of course, this is not unrelated to the curry situation in Japan, which is being greatly overshadowed by the importation of spices and the travel of Indian chefs.
People in Gujarat , one of the places we support.
Couldn't we donate a little bit of money in bulk by joining forces with other spice lovers?
This was the thinking of Mr. Tatsuta of Zero One Curry A.o.D., which moved from Osaka to Tokyo last year and became a hot topic of conversation.
At the urging of Mr. Tachida, more than 40 curry and spice restaurants from all over Japan, from North Korea in the north to Kyushu in the south, have joined the project.
Along with the crowdfunding through the website, a donation box has also been set up in each store, causing a huge movement.
（. and I am a participant and collaborator in this project.)
The money raised will be donated to organizations in Gujarat, North India, and Chennai, South India, where the damage is most severe.
Covid-19 Donation Project for India｜# Spice Love Will Save India
Target amount: 5,000,000 yen
Call for support: August 31, 2020
CAMPFIRE" website
Legend of Osaka Spiced Curry also started a crafan.
Columbia8 is known as the epicenter of the spice curry movement in Osaka .
The famous restaurant, which was the first spiced curry restaurant to win the Bib Gourmand (and then three years in a row), has also moved to crowdfund the project.
Corona's shadow extends to this very popular restaurant, which has tried a new venture: a kitchen car.
We are raising funds for its production and operating costs through crowdfunding.
The idea of starting a kitchen car came from my desire to go back to the drawing board and be flexible to the new demands and needs for eating out that were born in Corona, and to give Osaka's curry culture a new lease on life again.
A new restart from Corona! Anyway, we decided to take on a new challenge! . That's why we decided to take on the crowdfunding challenge.
'Columbia8's New Challenge! Kitchen Car Go Go 8 Project".
Target amount: 3,000,000 yen
Call for support: September 10, 2020
CAMPFIRE" website
Now is the time to connect the thoughts of curry lovers.
Now that the corona has physically separated people from each other, and people are increasingly divided and bickering over principles and arguments, I feel that it is very important for each person to communicate their strong feelings and expand the circle of sympathy.
With inadequate government guarantees, the curry store business will continue to face a tough struggle.
Now is the time for everyone who loves curry to be "close" and support each other.
The human bonds connected by curry are more certain than any news that can cause unrest.
Now, what will the next Flight be like?
PROFILE
In pursuit of all kinds of curry and strange creatures. A spice radar by nature, he has visited more than 3,000 curry restaurants in Japan and abroad. He has been featured in many magazines and TV programs, and is a member of the Japanese Curry Awards selection committee. He is a member of the Japanese Curry Awards Selection Committee, and is a member of the "Next Breakthrough Curry Restaurant" program, which invites a new local curry restaurant to Shibuya every month.SHIBUYA CURRY TUNEThe company is holding the "Mutual Aid Association of Japan (MAAJ).
