Three creators talk about the true value of New Era® backpacks. CASE04: Product
New Era®(New Era®)" has made a name for itself around the world as a headwear brand. Did you know that New Era® (New Era®) also utilizes its outstanding creativity in the design of bags? While having a simple and modern look, these bags are also very practical, and are now being used by many people and can be seen on street corners more and more often. Three creators inspected these "New Era" bags. How do they see the appeal of these items? This is a four-week Series. The final week will focus on the products. In addition to the three models recommended by the three creators who have appeared so far, HOUYHNHNM's will feature three more items.
Light Pack (W300 x H460 x D230mm / 24L) ¥8,000+TAX
The "Light Pack" was described as "cool with a high-tech mood" by Ms. Enka Sano, who appeared on the top of the list for this project. The item features a standard, casual silhouette with a large outside pocket.
The main compartment is equipped with a laptop holder with excellent cushioning, and has a modern design. The drink holder on the side is deep enough to hold a compact camera or other frequently used items, as mentioned by Mr. Sano in the article.
Large-capacity backpacks are useful in a variety of situations.
Carrier Pack (W340 x H500 x D260mm / 35L) ¥11,000+TAX
The Carrier Pack boasts the largest capacity of all the backpacks released by New Era. It is characterized by its intrepid design that incorporates military details throughout. However, the charm of this item is that it is not exclusively military. It retains its military quality, but has been incorporated into an item for town use," said stylist Ryota Yamada, who appeared in the second week of this project.
The three-layered main compartment is convenient for sorting your belongings, and will be useful not only for those who usually carry a lot of luggage, but also for travelers. The outermost of the three compartments has a small pocket where you can organize your small items.
WHIZ LIMITED" has created a unique product.
Rucksack (W320 x H670 x D240mm / 28L) ¥18,000+TAX
Rucksack" is a collaboration model with "WHIZ LIMITED," a well-known brand in HOUYHNHNM's. As Mr. Eiyuki Kunii of "MITA Sneakers," who appeared on the third week, said, "The designer, Mr. Shimono, does an excellent job of striking a balance between decorative and functional beauty," the Rucksack is an item with both high design quality and ease of use.
One of the reasons why Mr. Kunii says so is "the use of materials. The bag is made of strong 1680 denier polyester, black chrome metal parts, and black suede. While ensuring durability, the urban look and native elements are skillfully fused together, and the top and lower compartment are embroidered with WHIZ LIMITED's unique embroidery. While retaining the best parts of the original "New Era" backpacks, they have evolved into one-of-a-kind products.
This model is equipped with features that are pleasing to sportsmen.
Sports Pack (W330 x H500 x D180mm / 31L) ¥10,000+TAX
. From here, HOUYHNHNM's picks out of the many backpacks from the New Era lineup will be introduced. First of all, I would like to introduce the "Sports Pack. As the name suggests, this is an item recommended for people who play sports.
The reason this backpack is named the "Sports Pack" is in the bottom pocket . The zippers laid out around the main body open to provide a room isolated from the main compartment. Here it is possible to store the equipment used in sports. . It is large enough to hold a No. 7 basketball used for general competition. , as well as a change of clothes and shoes. In addition, there is a small pocket for a smartphone or a card case, and this pocket will be useful when going on an expedition.
This backpack is very useful for both on and off duty.
Smart Pack (W330 x H480 x D160mm / 22L) ¥10,000+TAX
The "Smart Pack," with its boxy silhouette, is a military-inspired item. Not too functional, but not too simple either, it is just the right amount of comfort for both business and casual off-duty use.
Like the "Carrier Pack" introduced above, military details such as the side adjusters and the tape on the front accentuate the design. It has a different mood from simple backpacks and gives a functional and stoic impression to your coordination. The outer compartment has a pen holder, a glove compartment, and a pocket with a net. It will help you keep your belongings organized.
Thoughtful design and usability.
Rucksack (W320 x H670 x D240mm / 28L) ¥9,000+TAX
The last item introduced here is the base of the collaboration model with WHIZ LIMITED introduced earlier. This model is popular for its tubular, outdoor-like look.
The top of the bag has a compartment for a " New Era " cap. Moreover, a protector is included to prevent it from losing its shape. The protector keeps the silhouette of the backpack beautiful. The large main compartment can be accessed from the side zippers, so you can take things in and out without having to open and close the top part of the compartment. There is also a dedicated laptop compartment on the back, allowing you to carry your PC without reducing the capacity of the main compartment. This item is a masterpiece that skillfully mixes a volume and design that fits comfortably on the back of an adult man with a usability that has been thoroughly thought out.
