KEEN "JASPER" enthusiast found at Fuji Rock.

KEEN x FUJIROCK FESTIVAL '18

A KEEN "JASPER" enthusiast found at Fuji Rock.

Fuji Rock, one of Japan's largest festivals, closed its doors for another year. All of the artists gave top-notch performances that thrilled the crowds. Visitors gathered to catch a glimpse of the artists. When I looked at their feet, I noticed that many of them were wearing "KEEN" shoes, more so than last year. So this time, we focus on the Jasper, a classic model from the Keen line that celebrates its 10th anniversary this year. From those who bought their first pair for Fuji Rock to those who have worn them down to their third pair. Here are some Jasper lovers' Fuji Rock styles.

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What kind of shoes is Jasper celebrating its 10th anniversary this year?

The JASPER is a hybrid of a climbing shoe and a comfort shoe. The laces that extend all the way down to the toes are not only unique in appearance, but thanks to this lacing system, the fit can be adjusted not only at the top of the foot but also at the tips of the toes. In addition, the "Cleansport NXT™" anti-bacterial and deodorant treatment using natural raw materials prevents steam even after long hours of walking, and the "non-marking rubber" sole is designed to resist melting of the rubber due to friction and to prevent slipping even on wet roads. And above all, this coloring. Some colors are limited to the season, so many people go out of their way to find and buy past models. In any case, once you put them on, you can't stop wearing them; they are a highly addictive model.

company employee

Koji SudoMr. (33 years old)

Fuji Rock history: 3 years
Featured Artist: Bob Dylan
KEEN history: 5 years
My first KEEN purchase: Jasper
Reasons for buying Jasper: the form it looks like and the festival feeling it exudes.
Rule when choosing shoes: Emphasis on comfort and functionality!
Things I want to do before I die: I want to go to Glastonbury!

Tops: Wild Things x Biggin
Pants: Patagonia
Accessories: Ray-Ban sunglasses, New Era hat, Gregory backpack

company employee

Cirrhoscyllium dipsacolepis (perennial plant of the thistle family)Mr. (35 years old)

Fuji Rock history: 10 years
Featured Artist: Fishbone
KEEN history: 2 years
My first KEEN purchase: Unique
Why I bought Jasper: Unique form and comfort
Rules for choosing shoes: design and coloring
Things I want to do before I die: Raise my children

Tops: Patagonia
Pants: H&M
Accessories: Suunto watch, Briefing sakosh

company employee

Hayao SasakiMs. (25 years old)

Fuji Rock history: First time attending Fuji Rock
Featured Artist: Brahman
KEEN history: 7 years
First KEEN I bought: Jasper (3rd pair)
Why I bought Jasper: Fit
Rules for choosing shoes: Balance between practicality and design
Things I want to do before I die: Watch the UFC in the U.S.

Tops：Goodware
Pants: Thousand Miles
Accessories: kaboo chiluba hat, handmade bracelets

housewife

Misato SasakiMr. (26 years old)

Fuji Rock history: First time attending Fuji Rock
Featured Artist: Humbert Humbert
KEEN history: 1 year
My first KEEN purchase: Jasper
Why I bought Jasper: I wanted it for camping!
Rules for choosing shoes: ease of walking and appearance design
What I want to do before I die: Duet with Amuro!

Dress: H&M
Accessories: handmade bracelets

freelance

Hiromi MatsumotoMr. (32 years old)

Fuji Rock history: 10 years
Featured Artist: Vampire Weekend
KEEN history: 3 years
My first KEEN purchase: Jasper
Why I bought Jasper: Word of mouth around friends.
The rule when choosing shoes: they should be comfortable to wear anyway.
Things I want to do before I die: Become a picture book author.

Tops: Toilet paper mag.
Pants: Patagonia
Accessories: Zins sunglasses, Taso bags, homemade hand towels

company employee

Takanori MoriMr. (39 years old)

Fuji Rock history: 15 years
Featured Artist: MGMT
KEEN history: 7 years
My first KEEN purchase: Jasper
Why I bought Jasper: Unique form and color scheme
The rule when choosing shoes: Be yourself or not.
Things I want to do before I die: Eat ramen all the time.

Tops: Goodon
Pants: Patagonia
Accessories: Columbia cap, Oakley sunglasses

model

Carlos YoshidaMr. (31 years old)

Fuji Rock history: 7 years
Featured Artist: Mac DeMarco
KEEN history: 2 years
My first KEEN purchase: Jasper
Reason for buying Jasper: Recommended by a friend.
Rules for choosing shoes: match with clothes
Things I want to do before I die: Become an idol

Tops: Secondhand clothing
Pants: Kanata
Accessories: Ray-Ban sunglasses, The North Face backpack

stylist

Kenichi HiramotoMs. (25 years old)

Fuji Rock history: First time attending Fuji Rock
Featured Artist: Kendrick Lamar, 5lack
KEEN history: 9 years
My first KEEN purchase: Discontinued model
Why I bought Jasper: Unique color scheme and ease of movement
Rules for choosing shoes: color match with clothes and comfort
Things I want to do before I die: Cross the U.S.

Tops: Pro Club
Pants: XLarge x Street
Accessories: Lacoste x Beams hat, Machiavellian bag

independent business

Kazuya TakahashiMr. (28 years old)

Fuji Rock history: 8 years
Featured Artist: Wool and the Pants
KEEN history: 6 years
My first KEEN purchase: Jasper
Why I bought Jasper: For Fuji Rock!
The rule when choosing shoes: they must be wearable on the street.
Things I want to do before I die: I want to go to Coachella festival!

Tops: Secondhand clothing
Pants: Secondhand
Accessories: G-SHOCK watches

independent business

black-bellied ploverMr. (40 years old)

Fuji Rock history: 19 years
Featured Artist: John Hopkins
KEEN history: 5 years
My first KEEN purchase: Jasper
Why I bought Jasper: shape, coloring and lightness
Rules for choosing shoes: Start with the shape.
Things I want to do before I die: Go around the world

Tops: Tommy Bahama
Pants: Tommy Bahama
Accessories: Borsalino hat

company employee

Yukako MuraishiMs. (23 years old)

Fuji Rock history: 3 years
Featured Artist: Tokonoma
KEEN history: 1 year
My first KEEN purchase: Jasper
Why I bought Jasper: Design
Rules for choosing shoes: overall shape and color
Things I want to do before I die: Climb Mount Everest

Tops: The North Face
Pants: Levis®.
Accessories: The North Face hat, G-Shock x MHL. watch

company employee

Shizuka SaitoMr. (31 years old)

Fuji Rock history: 8 years
Featured artists: Dirty Projectors, MGMT
KEEN history: 8 years
My first KEEN purchase: Jasper
Why I bought Jasper: Because it is low cut and easy to match with my everyday clothes.
The rule for choosing shoes: easy-to-match coloring.
Things I want to do before I die: Go around the world

Tops: Original Yamagata T-shirts (MGMT style)
Pants: Secondhand
Accessories: The North Face hat, Suunto watch

designer

Taichi SekiguchiThree (27)

Fuji Rock history: First time attending Fuji Rock
Featured Artist: Kendrick Lamar
KEEN history: 1 year
My first KEEN purchase: Jasper
Reason for buying Jasper: Purchased for Fuji Rock
Rules for choosing shoes: Balance of color scheme
Things I want to do before I die: I want to see magma!

Tops: The North Face
Pants: The North Face
Accessories: MacPac bags

company employee

Kaoru SuzukiMr. (34 years old)

Fuji Rock history: 6 years
Featured Artist: Tune Yards
KEEN history: 5 years
My first KEEN purchase: Jasper
Why I bought Jasper: The fit when I put them on.
Rules for choosing shoes: First impressions of appearance
Things I want to do before I die: Live a self-sufficient life

Tops: Secondhand clothing
Pants: Secondhand

company employee

Koji NagashimaMr. (41 years old)

Fuji Rock history: 6 years
Featured Artist: Bob Dylan
KEEN history: 5 years
My first KEEN purchase: Jasper
Reason I bought Jasper: Because it fit the shape of my feet.
Rules for choosing shoes: Start with the look.
Things I want to do before I die: Attend all the remaining Fuji Rocks

Tops: Tacoma Fuji
Pants: Secondhand

company employee

Tomotaka TanakaMr. (31 years old)

Fuji Rock history: First time attending Fuji Rock
Featured Artist: Maximum the Hormone
KEEN history: 8 years
My first KEEN purchase: Yogi
Reason for buying Jasper: recommendation of an acquaintance.
The rule when choosing shoes: fit your feet rather than design.
Things I want to do before I die: Move abroad

Tops: Band T
Pants: Patagonia
Accessories: Montbell hat, Oakley sunglasses

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