![The Legend of G-SHOCK Sold Out! . Why G-SHOCK has been loved for 35 years.](https://www.houyhnhnm.jp/wp-content/uploads/2018/11/2018-1119_Brand_1200_675_CC2.jpg)
The Great History of G-SHOCK
The Legend of G-SHOCK Sold Out! Why G-SHOCK has been loved for 35 years .
Since its birth in 1983, "G-SHOCK" has been evolving together with various cultures such as FASHION, ART, SPORTS, and MUSIC as the one and only "toughness" watch. G-SHOCK is the pride of Japan, and was miraculously born from the ambivalent desire to pursue the unbreakable toughness of wristwatches, which are precision instruments in the first place. Everyone has picked up a G-Shock at least once, but here we look back at a number of masterpieces, from premier models of the past to popular models of recent years that sold out immediately, and trace the 35-year history of the birth of "G-Shock.
- Text_Maruro Yamashita
- Edit_Jun Nakada