The Legend of G-SHOCK Sold Out! Why G-SHOCK has been loved for 35 years .

The DW-5400C, with its round dial, was released in 1985, three years after the first model in 1983. This model was a record-breaking hit and won acclaim not only in Japan but also overseas. Its successor, the DW-5700C-1V, was released in July 1987 as the "Sting Model," a tribute to the musician Sting, who had long been a fan of G-Shock on stage and elsewhere. It was released in July 1987. Since it was only sold overseas, it could only be obtained in Japan through reimportation, and its reputation among enthusiasts is still soaring. Fifteen years have passed since the release of the DW-5700C-1V, which was not released in Japan, and in August 2001, the long-awaited reissue of the "Sting Model" with an EL backlight was completed.

The DW-5900 series was G-Shock's first hit in Japan, and this series also came to Japan as a reimportation from overseas. This item can be said to be the origin of the rugged "G-SHOCK" design, with its futuristic LCD graphics and subsequent toughness, and it gained popularity as an unbreakable fashion item among skaters on the U.S. West Coast, and its popularity spread to Japan as well. It was the first step in building the close relationship with various cultures that "G-SHOCK" has today. After two years of success overseas, the DW-5900C-9 was released in Japan and reissued in November of this year. (November reissue model is DW-5900-1JF)

The official name of this series is the Dolphin and Whale Conference Commemorative Model (also known as "Irkuzi"). For those who spent their youth in the 1990s, this series should be familiar. The first-generation Irukji was released in April 1994, and the second-generation Irukji, the skeletonized DW-8200K-8, in March 1996. Frogman and the originality of this "DW-8200K-8," which is based on the DW-8200 series, is one that should be appreciated in this day and age when people tend to turn to the right.

In October 1996, the first G-Shock model was created as a special-order item by a major select store, which has become commonplace nowadays. This was the AW-500UA-1E, based on the AW-500, which was created through a special order from UNITED ARROWS. While retaining the toughness and ruggedness typical of G-Shock, the AW-500UA-1E is a smart model with an analog display, making it an excellent match for the elegant casual look of the United Arrows line. Also, despite the fact that this was in the pre-Internet era, customers who had heard about this watch by word of mouth were lining up to buy it on the day of its release.

In the history of G-SHOCK, which has had numerous hits, the first "Lovers Collection," released in 1996, is said to have caused the most commotion. It was an unprecedented experimental experiment, but the result was a huge success. On the day of the launch, people lined up at watch stores nationwide, and a week later at a flea market, the watches were sold at several times the list price. Incidentally, this model was also a major factor in spreading awareness of G-Shock among women.

Like the G-Shock Ilkudji, the World Coral Reef Conservation Society (W.C.C.S.) model was released in May 1997 as one of a limited series of foundation models, also known as foundation models, for the purpose of supporting the foundation. The model was released in May 1997, at the height of the "G-Shock" boom in 1997, and fans have been talking about it as a model that caused an unusual situation in which a premium was paid even before it was released. The DW-8250WC-7BT, a frogman type, is a particularly rare model that disappeared from the market almost without being seen by the general public. The back cover, which is usually made of titanium, is made of mirror-finished stainless steel, giving it an artistic finish. A portion of the proceeds from the sale of the watch will be donated to W.C.C.S. The attitude of G-SHOCK, which appeals for environmental protection in this way, is an attitude that should be reevaluated once again.

The G-001-9JF was released in September 2010. Unlike the so-called "rugged" G-Shock design, the G-001-9JF has a rounded silhouette and a face cover reminiscent of Jason, a popular character in the horror film series "Friday the 13th. The face cover was reminiscent of Jason, a popular character in the "Friday the 13th" series of horror films, and this model became known as the "Jason" model in later years. The original version did not gain much popularity when it was first released, but as time went by, its popularity surged in the second-hand market. The long-awaited reissue of the G-001-9JF was sold out at many stores immediately after its release.

Since this year is the 35th anniversary year of G-SHOCK, a number of models have been released, all of which became a big hit and sold out immediately. The first of these was the GMW-B5000TFG-9JR, the 35th anniversary model of the GMW-B5000, released in April. The "Full Metal Collection," it was the first full metal model with a square face, and was available in gold and silver. The G-SHOCK is synonymous with casual watches, and its commitment to toughness has been uncompromisingly reborn as an item that also evokes a sophisticated, adult atmosphere. It can be said that this watch proves that "G-SHOCK" still has great potential.

Two weeks after the "Full Metal Collection," the GMW-B5000TFC-1AJR was released in collaboration with PORTER. The GMW-B5000TFC-1AJR is an evolution of the "Full Metal Collection," using black metal for a smoky silver finish. The GMW-B5000TFC-1AJR comes with an original collection case made of Porter's signature shiny black nylon twill. Up to five watches can be stored in the case, and the entire case can be easily carried. Although the two brands are in different industries, they have been at the forefront of the watchmaking scene for decades, and their collaboration is a convincing one.

Four "GLACIER GOLD" models were released in September as part of the 35th anniversary commemorative collection. The G-Shock, which pursues toughness, is superimposed on the image of a glacier that exists in extremely cold regions, and a clear skeleton body is used. Furthermore, the contrast between clear and gold is accentuated by the use of gold-colored dials, locks, buttons, screws, and back covers. The clear skeleton body is reminiscent of past masterpieces, but the crystal-clear finish has become a hot topic of conversation on the Internet even before its release, and as a matter of course, all the watches sold out immediately.

Just looking back, there are many impressive G-Shock models, including collaborations with Hender Scheme and illustrator Osamu Nagaba. And now, there will be a chance to acquire a few of these sold-out models in the near future. Fans who missed out on these models will have to wait for further news!