How did Gramiche, a company trusted by climbers, come to be? The story of the company's founder, Mike Graham, is one that could easily be made into a Hollywood movie.

The story of the birth of "Gramici" is one of the most fascinating of all outdoor brands, and once you wear it, you will become addicted and will never want to part with it. Stonemaster - As the name implies, Gramichi was founded by Mike Graham, a rock climbing specialist who made his name in the sacred Yosemite National Park, and whose roots lie in the pants he made in a small garage in California after growing tired of the climbing pants he had been wearing. Gramichi was founded by Mike Graham, a climber who had grown tired of climbing pants and decided to create them in a small garage in California.

The gusset crotch allows the legs to open 180 degrees, and the webbing belt and easy waist can be adjusted with one hand. The design created by "GRAMICHI" has spawned countless followers and become the standard for climbing pants, but one question comes to mind: How was GRAMICHI able to create such pants? How was GRAMICHI able to create such pants? Even the best climbers must have some other talent to create such pants. The man behind Gramici had a relationship with Yvon Chouinard, the founder of Patagonia, which is not a big industry. It's not a very big industry . . the odds of them meeting and hitting it off are not small.

Chouinard knew that Chouinard had a dexterous hand and asked him to make his own products, and as Chouinard responded to these orders, Gramici's garage quickly became a fully functioning atelier. Gramichi had an environment in which he could realize his ideas. A man who loves the mountains would have been knocked to his knees at this point. As you may have guessed, the webbing belt was inspired by a harness buckle for a backpack.

In the 1990s, Gramichi went from the mountains to the countryside. . And so, it became a brand that graced the street fashion scene. . The instigator was a select store in Japan.

GRAMICHI has an inseparable connection with street fashion. In the early 1990s, Beams and Oshmans introduced Gramichi and other outdoor wear as the "new sports fashion" to be worn on the street, and the brand quickly gained support. In the early 1990s, "BEAMS" and "Oshmans" introduced outdoor wear such as "GRAMICHI" as "new sports fashion" to be worn in the city.

It is said that most of the store staff at the time wore "Gramichi. The shorts were functional, but at the same time, they exuded a modern atmosphere that impressed the connoisseurs. Gramichi shorts with a striped knit and work boots were the standard look. There is no doubt that he was part of the so-called "heavy-duty" trend, but that alone would not have allowed him to maintain his current position for a quarter of a century.

The driving force behind GRAMICHI's continued success in the mainstream of street fashion. The reason is the silhouette, which does not fade away with the passage of time, and which captivates everyone who wears it. Climbing is about putting one's feet on the slightest bumps in the rock face and climbing up. For climbers, who are always in danger of slipping and falling, good visibility underfoot is a lifeline.

A well-fitted silhouette that does not flap at the wrong time was the most important factor in the life and death of the "Gramichi" brand. The designers of "GRAMICHI" drew on countless patterns to create a silhouette that could be called the "golden ratio. And while the silhouette is tight, it must be easy to move in. The gusset crotch was born in pursuit of this.

The design philosophy behind this silhouette, which was perfected long before the term "tapered silhouette" was coined, has certainly been passed down to the newcomers that continue to emerge. It is only natural that functional beauty should be timeless.

In the 2000s, "Gramichi," which was linked to street fashion, became the brand of choice of well-known designers and stores as a brand with which they wanted to collaborate.

The functional beauty created by working closely with climbers. GRAMMITCHI" has been loved by people all over the world for its heavy-duty products. A masterpiece item must have materials, form, and construction that allow its name to stand on its own. Gusset crotch and webbing belt, both of which are constant specifications, fulfill exactly this requirement.

On the other hand, Silhouette has added one or two new lineups over time. The NN Pants," "NN Pants Just Cut," and "NN Pants Tight Fit. The silhouette of the Gramichi Pants, which has been around since the brand's founding, is the starting point, and the dimensions are gradually getting narrower. The industry did not leave Gramichi alone, as the brand correctly discerns what should change and what should not change. Buyers and designers lined up in long lines to have collaborative items made. Many boutiques and other brands with a strong outdoor presence, almost without exception, carried GRAMMICHI items exclusively in their stores.

Founded in 1982, Gramichi is one of the latecomers among outdoor brands, but now, from rock faces to asphalt all over the world, men are in love with Gramichi, and there is one more thing we would like to mention. The playfulness of the iconic "Running Man" is one of them. The running man is full of comic relief, like something you might see in a cartoon, but the stylish air of the GRAMICHI collection is due to its no-nonsense, no-frills spirit.