In the 1990s, Gramichi went from the mountains to the countryside. . And so, it became a brand that graced the street fashion scene. . The instigator was a select store in Japan.
GRAMICHI has an inseparable connection with street fashion. In the early 1990s, Beams and Oshmans introduced Gramichi and other outdoor wear as the "new sports fashion" to be worn on the street, and the brand quickly gained support. In the early 1990s, "BEAMS" and "Oshmans" introduced outdoor wear such as "GRAMICHI" as "new sports fashion" to be worn in the city.
It is said that most of the store staff at the time wore "Gramichi. The shorts were functional, but at the same time, they exuded a modern atmosphere that impressed the connoisseurs. Gramichi shorts with a striped knit and work boots were the standard look. There is no doubt that he was part of the so-called "heavy-duty" trend, but that alone would not have allowed him to maintain his current position for a quarter of a century.
The driving force behind GRAMICHI's continued success in the mainstream of street fashion. The reason is the silhouette, which does not fade away with the passage of time, and which captivates everyone who wears it. Climbing is about putting one's feet on the slightest bumps in the rock face and climbing up. For climbers, who are always in danger of slipping and falling, good visibility underfoot is a lifeline.
A well-fitted silhouette that does not flap at the wrong time was the most important factor in the life and death of the "Gramichi" brand. The designers of "GRAMICHI" drew on countless patterns to create a silhouette that could be called the "golden ratio. And while the silhouette is tight, it must be easy to move in. The gusset crotch was born in pursuit of this.
The design philosophy behind this silhouette, which was perfected long before the term "tapered silhouette" was coined, has certainly been passed down to the newcomers that continue to emerge. It is only natural that functional beauty should be timeless.