![The strongest standard reborn by Studio Oribe, a brand that only makes standard items.](https://www.houyhnhnm.jp/wp-content/uploads/2019/03/Brand_1200_675_CC3_.jpg)
Feautring STUDIO ORIBE
Studio Oribe, a brand that only produces classic products, has reincarnated its strongest standard.
What image does the word "classic" conjure up in your mind? It is something that cannot be created intentionally, and can only become a standard when there are years of accumulated experience and proof that it has been loved for a long time. STUDIO Oribe" is a brand that deals only with standard items. While trends change in various ways, the brand has been continuously making and selling five models of pants and other items for 10 years since 2009. In 2019, the brand has decided to make minor changes while keeping the original models, and re-launch the five new models as "Oribe's new standard" pants. We spoke with people who are familiar with Oribe about the process that led to this decision and the appeal of the new standard.
- Direction&Text&Photo_ Mitsuharu Yamamura(BOOKLUCK)
- Product photo_ Kazumasa Harada
- Produce_JAMES&CO.
- Special Thanks_DAIICHI HIFUKU / JAMES NIIGATA / GOOD LUCK COFFEE / BALLISTICS