HOUYHNHNM

FEATURE|Shopping Addict 2019 Jun. - Editor's Favorite

Shopping Addict 2019 Jun.

Shopping Addict 2019 Jun. - Editor's Favorites

HOUYHNHNM" will celebrate its 15th anniversary in October. Therefore, a festival titled "HNF" will be held on October 13 (Sun.) at Shibuya Stream. We have prepared a festival that is unique to HOUYHNHNM's, with free live music using the hall, hip food, and various other cultural activities, not to mention the clothing lineup. Please mark your calendars. Please continue to visit us on the web as well.

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Ryo Komuta

Ryo Komuta

The Paris Collection is over.

I have had a phobia of foreign countries since having my passport snatched from me on the Paris subway six months ago, but this time I was able to complete the entire itinerary without incident. . I have to carry my important things under my arm. . This is the basic rule.

LE

LE shirts, T-shirts, pants

Standard clothes with a twist.

At last, or rather, at long last, the original line of "Reshop" is starting up. The "reshop" used to be a store that offered clothing (and side dishes) with a quirk or two, but now the standard item (rice) is finally on the shelves, and expectations are high, no matter how you look at it. HOUYHNHNM's recently had the pleasure of reporting on LE, which is supervised by Keijiro Komori of Komori. At this point, my expectations for this item exceeded the "K" mark. As a standard item, there is no doubt that it has a somewhat basic appearance, but it is anything but ordinary. Shirts and T-shirts are available in three different widths and three different lengths, and pants are available in two different inseam depths. For more informationThis articleIn.
Shirt ¥16,000+TAX , T-shirt ¥6,000+TAX , Pants ¥15,000+TAX

reshop
03-5413-4714

Aēsop

Aesop's toothpaste and mouthwash

You can put it there , you can use it.

There are various times when you realize the power of design, and I strongly feel this when I place Aesop's items around the washbasin. Isn't it amazing how a single product can bring a sense of tension to a space? Until now, the only product we have had in our home was hand wash, but from now on, we will be using the new toothpaste, "Aesop's Toothpaste," as well.Aesop Toothpaste," and then there's the rest.Mouthwash 18. I am going to introduce "Aesop" as well. And of course, the great thing about "Aesop" is not only its design. Aesop Toothpaste contains essential oils of anise, spearmint, and clove, creating a unique flavor that sets it apart from conventional toothpaste. It does not contain fluoride, and its scientifically backed ingredients help alleviate cavities and plaque buildup. I think it depends on how much people are willing to spend on these daily consumables, but I am of the opinion that I should spend more because it makes me feel better. I am of the opinion that it is best to spend money on these daily consumables because it makes life more pleasant. After all, isn't that the best thing?
Left: Mouthwash 18 ¥2,600+TAX , Right: Aesop Tooth paste ¥1,950+TAX

Aesop Japan
03-6434-7737

KEEN

Keen Sandals

I think this is for the festival.

I got the sandals I mentioned in this column the other day and thought I was all set for summer, but I have found something cool again. They are what we call "bee-sans," and they are called "bee-sans" by "Keen.Ymeah H2The most unique feature of the "M" is the toe protection that guards your toes. According to the comments of users, once you wear these sandals, you will be afraid to wear other sandals. I wondered if it was true, but I thought it might be true when going to festivals or other crowded places. Personally, I look for a certain low-tech, laid-back feel in beesand, and I feel that these sandals hit the perfect balance between that and functionality. And yet, they are also functional. Hmmm, isn't this too good?
¥6,500+TAX

KEEN Japan
03-6416-4808

STÜSSY × Geoff McFetridge

Stussy sofa

Sitting Art.

Since we moved to a new house and have a larger living room, I have been thinking that I would like to hang a lot of pictures and photos in the room. However, I haven't been able to find any art that I like, and the room is still tasteless and odorless, with only a few plants and such. It was while I was thinking that way that I came across this sofa. It is a fabric version of a design by California-based artist Jeff McFetridge, with whom Stussy has had a longstanding relationship. The sofa itself is a seamless fabric lineup of the classic "Bentwood Daybed" by California-based Modernica. With such a large area of cute artwork, the impression of the room would change dramatically. . The problem is that we already have a large sofa sitting on the floor in our living room. . Hmmm, I'm torn.
¥420,000+TAX

STÜSSY JAPAN
stussy.com

Hiroshi Yamamoto

Hiroshi Yamamoto

Race Month.

Add up all the numbers: 50, 72, 15, 60, 20, 65, and 282, and this is the approximate distance (in kilometers) I will run in a race during the month of mid-June to mid-July. . I'm out of my mind....

topo athletic

Topo Athletic running shoes

A shoe manufacturer of note.

One of the best parts of running is being able to experience the origins and philosophy of each brand through your own body. The concept of Topo Athletic, an American shoe manufacturer founded in 2013, is to create "more natural running shoes. The shoes are characterized by three elements: a low drop that enables natural foot movement, a lightweight design that provides comfort, and a wide silhouette that allows natural movement of the toes. In addition, the insole is made with the help of "Ortholite" and the outsole with "Vibram". Furthermore, while organically combining each of these functions, the understated design that does not over-emphasize the functionality is also attractive. Topo Athletic" is a brand to keep an eye out for in the future.
(Left) TERRAVENTURE 2 ¥18,000+TAX
(right)PHANTOM ¥18,000+TAX

Arco International
Phone: 06-6538-3917
www.alco-group.com

barBAR

Barber's hand towel

Traditional and contemporary.

They are not as small as a handkerchief , nor as bulky as a towel. The most convenient Japanese towel is the tenugui, which is not as small as a handkerchief and not as bulky as a towel. . Unfortunately, however, authentic designs are the norm. If you are going to go to the trouble of wearing one, a graphic design that makes you feel good is desirable. This is exactly the case with "Barber," a company from Hasami-cho, Nagasaki Prefecture, a ceramics production center, that develops unique products based on free ideas. The graphics of NONCHELEEE, Shuntaro Takeuchi, and other unique individuals are beautifully dyed without sacrificing the breathability and quick-drying properties of tenugui hand towels. The production is traditional, and the fabrics are made of traditional cotton. The production is traditional, but with a modern sense of style. They will be useful in every situation, from daily use to activities such as running, trail running, and even visiting hot spring baths.
Artist Tenugui Towel ¥1,500+tax each

MARUHIRO
Phone: 0955-42-2777
www.hasamiyaki.jp

ecco

Echo flip-flop

Beesan is the best product.

Summer is all about beesand. They are quick to put on, comfortable, and easy to wear. In the hot and humid Japanese summer, there is no other type of footwear that goes so well with summer. However, if you are going to go to the trouble, you may want to choose a type that is thoroughly particular about function, material, and design. Take, for example, these shoes from Denmark's " Echo. The EVA footbed is filled with elastic, shock-absorbing polyurethane, and the sole combines high flexibility and cushioning for outstanding comfort. The overwhelming functionality and chic surface distinguish them from so-called cheap beesans. Although we tend to compromise with beesans, this year we thought it would be good to take a different and more sophisticated approach than in previous years.
ECCO FLOWT LX Mens Flipflop ¥15,000+TAX

Echo Japan
Phone: 0120-974-010
jp.ecco.com

Caravan

Caravan dry sack

Scaleable idea goods.

First aid kits, portable toilets, bear bells, lights, rain tops and middle layers, and many other essentials are required for trail running. In Japan's highest race, Ultra-Trail Mount Fuji, there are as many as 19 items. A staff bag is useful for organizing such items. However, the problem with roll-top bags, which are waterproof, is that they leave a small amount of air in the bag. However, Caravan's "NeoShell SILIC Cordura Dry Sack" is different. The bottom of the bag is lined with Polartec's waterproof and breathable NeoShell, so when the opening is tightened and squeezed, any air that remains inside can be pulled out from the bottom. Thanks to this, compact packing is achieved easily and quickly. This is an eye-opening idea that has been realized in a convenient way. You can't afford not to buy it.
(Left) NeoShell SILIC Cordura Dry Sack 20L ¥2,900+TAX
(R) NeoShell SILIC Cordura Dry Sack 25L ¥3,200+TAX

caravan
Phone: 03-3944-2331
www.caravan-web.com

Yosuke Ishii

Yosuke Ishii

Ikuji got me.

I think the best spring anime is "Sarazanmai" directed by Ikuhara. Despite the cute artwork, the content was heavy and painful, but the two Ikuhara works are addictive. I also enjoyed the weekly discussions I had after watching it.

toast

Toast soy

Evolved Vulcanization.

The world of sneakers is ever-evolving. New technologies are being developed every day, and each season, new and surprising models are released. This is true not only for the latest high-tech sneakers, but also for retro vulcanized sneakers. Although not often focused on due to its classic manufacturing method, the comfort of these sneakers has been dramatically improved by adjusting the rubber and lasts. The sneakers made by "Toast," a newcomer in the sneaker world, are exceptional. The feeling of comfort when you put your foot into the shoe, the smooth movement of the flexing part made possible by the soft rubber, and the fact that the sneaker is not equipped with the latest technology, but is made with the latest technology. They may not be equipped with the latest technology, but they are surprisingly comfortable. The "soy" is the brand's first slip-on model. The silhouette is sharp and beautiful, and the color scheme of the double-layered elastic tape is also excellent. As a low-tech sneaker fan, I can say that this is a very good pair for me.
Each ¥17,000+tax

further
022-765-5294
store.shantiitown.com

A.D.A.N

Adan Daypack

Oh my gosh , daypacks.

. A supremely simple design with only a main pocket and a sub-pocket. At a quick glance, it looks like a typical daypack, but take a closer look . . The sub-pocket is attached vertically. This allows you to slide the backpack forward with the shoulder strap slung over your left shoulder, so that the sub-pocket is facing the right way, making it easy to take your belongings in and out. Moreover, since it is A4 size, almost everything you use at work can be stored in it. One little idea solves a complicated task in one shot. . And yet, it is not overly designed and is kept chic. . In addition, the material is Cordura® 1000, so it can be used hard. This is a daypack that looks like nothing, but it really is something. Isn't this the best bag for daily use?
Each ¥18,000+TAX

PARQ / A.D.A.N SHOP
092-406-6671
parq-fuk.com

SOLARIS HATMAKERS&CO.

Panama Hat by Solaris Hatmakers and Co.

Gekko Hat.

What a beautiful Panama hat! The well-proportioned silhouette of the hat is made of finely woven Ecuadorian toquilla grass. The crown is pie-shaped and the top is softly rounded. This beautifully shaped hat is fine just to look at, but when you put it on, it is even more eye-catching. I like all the hats made by Solaris Hat Makers, but this hat in particular attracted me because it exudes sex appeal and elegance. Although it is a little expensive, it is not a high price considering that it will be the star of the line in the coming season when people will be wearing lighter clothes. By the way, the model name of this Panama hat is "MOONLIGHT. This is a good sense to name a sunshade item as "moonlight". It is just right for summer, isn't it?
¥42,000+TAX

Solaris Hat Makers
03-6451-1606
solarishatmakers.com

MOUNTHEAD DESIGN

Mounted head design coin purse

. at the neck of the festivals.

We have found an item that is perfect for the upcoming summer festival season, and we would like to share it with you. As you can see, it is a coin purse designed in the shape of a necklace. Hanging it around your neck eliminates the hassle of taking coins out of your wallet every time, so you can quickly pay the bill and have a beer in front of you in a jiffy. The loop top also has a ring so you can attach a key ring or hang on your sunglasses, making it a very convenient item for wandering around the festival site empty-handed. There are three types of cases: leather, X-pac, and nylon mesh . They look cute and look good at festivals, don't they?
Leather ¥4,900+TAX
X-pac ¥3,900+TAX
Nylon mesh ¥2,900+TAX

Mounted Head Design
047-495-6227
www.mountheaddesign.tokyo

Jun Nakada

Jun Nakada

HNF 15th Anniversary Event.

alreadyNEWS hereAs I mentioned in the last issue, we are going to hold a festival "HNF (HOUYHNHNM's festival)" in Shibuya on October 13 (Sun.) . It is a lot of firsts for us, but we have prepared a lot of interesting contents, so please look forward to it!

Cale.

New Cal items

. the use of color and the strangeness of the materials.

Cal" is an up-and-coming brand that specializes in humorous use of materials and excellent sewing. I first became aware of Kalu through a conversation with a friend. In fact, it is both a brand name and a gallery name, and the gallery in Higashi-Azabu regularly holds special exhibitions, and my interest in this unique approach has only grown stronger. The newest item from "Cal" is a set-up with a very nice coloring. The yellow is made of fuzzy wool felt, and the blue is made of hand-woven wool, a slightly stiff fabric made of hand-spun yarn, dyed by hand, and then woven by hand. The silhouette is exquisite, with just the right amount of weight and a stooping silhouette, and the clean, contemporary look is impressive, with a hint of American casual and work in the background. I hope to interview the designer someday.
Hoodie ¥29,000+TAX , Pants ¥28,000+TAX , Jacket ¥58,000+TAX , Pants ¥48,000+TAX

calcium carbonate
03-6441-3661
cale.com

pinqponq

Ping Pong Hip Bag

Sustainable manufacturing.

The word "sustainable" has finally become a household word. The word means "sustainable," meaning "capable of maintaining and sustaining the present society, lifestyle, economy, management, etc. into the future." Many brands and companies in the field of fashion have come to share this idea. Ping Pong, based in Germany, is one such brand. Based on the concept of a lifestyle brand for people around the world with a creative mindset, the brand offers items made from materials made from used plastic bottles. The most important thing is the two dots that are common to all items. I thought I saw a new form of design in the way the brand is recognized not by its logo or brand name (pinqponq), but by the two dots.
¥8,000+TAX

Plus Contemporary
03-6812-9461
www.pinqponq.com

LAVER

Rubber bracelet

Just by wearing it, you will look good.

As the weather gets warmer and we start wearing lighter clothes, we want to wear accessories such as watches, necklaces, rings, and bracelets. Perhaps it is because we want to show our individuality somewhere. Rubber" is a brand of accessories that are all handmade by skilled silver artisans in Tasco, Mexico, a town famous for its silver production. Incidentally, Tasco is also famous as a town where skilled silver craftsmen who make accessories for world-famous jewelers such as Cartier and Tiffany & Co. live. Personally, I was attracted by the simple yet warm design, and even in a casual outfit like a T-shirt and shorts, this bracelet would look great with it. I recommend it!
Left: ¥64,000+TAX , Right: ¥58,000+TAX

gravitate
03-3464-6588

PORTER×GOOD OL'.

Porter x Good Ol' Multi Vest

Fun" products.

I love the stance of "Good Ol," which does not simply imitate old things, but rather creates products that reflect the culture and atmosphere of the time through its own filter. The brand has many items that make me grin every time I see them, and this time, too, I was impressed. This item is based on the multifunctional vests used by rescue teams in the snowy mountains. The main feature is that all the colorful bags are combined with the vest. A standard mesh version of the coin purse. A chest bag that is also used by the U.S. Special Forces. A shoulder pouch with a detachable shoulder section, perfect for storing small items. And a big shoulder bag that joins at the back, all of which are sold separately and can of course be used as stand-alone items as well. However, just as you might be tempted to buy all the separately sold parts of a plastic model, you might want to complete this one anyway. I think this is a good product that tickles such a man's fancy.
Vest ¥46,000+TAX, Coin purse ¥6,000+TAX, Chest bag ¥18,000+TAX, Shoulder pouch ¥14,000+TAX, Big shoulder bag ¥16,000+TAX

B-Jirushi Yoshida Daikanyama
03-5428-5951
www.beams.co.jp/shop/byd/

Shinri Kobayashi

Shinri Kobayashi

I moved - I've moved.

I left Hongo, Bunkyo-ku, Tokyo, where I have been living. I was looking for new furniture and appliances for my new home. There are a lot of cool things out there, but I can't stop asking myself if they will fit in my "neutral" home, which is not vintage or anything like that. . I hope that DIY will be fully banned in Japan soon.

SUUNTO

Suunto SUUNTO 5

Small but significant changes .

It is no secret that clocks are now not only a tool for recording time, but also a tool for recording life logs. For example, it is simply fun to use log data to unravel sleep, which used to be a black box. I used to take my watch off only when I went to bed, but now I only take it off when I am charging it. The fact that this model is a few millimeters smaller in thickness and size is no small advantage, since it now feels more like a "daily life companion. The belt is extremely firm and feels like it fits perfectly on the wrist. The comfort of the belt is such that it can be compared to a Rolls Royce, but this belt could be compared to a "second skin. In this age when health is a top priority for all mankind, the most important thing is the motivation to keep up a daily sports routine. This watch will help me to maintain it.
¥43,000+TAX

Customer Center
03-4520-9417
suunto.com

SOWBOW

Hat for the public

They are an agrarian people.

Straw hats are becoming a summer staple, and there are so many variations! There are a wide variety of materials and shapes, such as paper hats and can-can hats, but looking around the straw hat world, I am currently in the mood for Asian hats like this one. SOUBOU is a domestic brand whose production background is mainly in the Kyushu area, and they make use of traditional techniques to create products that reflect the culture, environment, and history of Japan. The hats, which have a nostalgic, relaxed look, are also handmade one by one. The hats are also handmade one by one. Somehow, the hats bring to life the original Japanese landscape of rice paddies and fields, which we have never actually seen, and are therefore a suitable product for the Japanese summer as a hat that holds the original landscape common to all Japanese.
Left (SIZE: 57cm, 59cm) ¥8,000+TAX, Right (SIZE: 57cm, 59cm) ¥6,800+TAX

great burdock (Arctium lappa)
www.sowbow.jp

YOSEMITE CAMERA STRAP

Yosemite Camera Strap Phone Case

Zero Gravity on the phone.

Why do outdoor goods tickle men's fancy so much? It is probably because the rational design, created according to function, leaves no room for anything that is not clear. Climbing ropes are one such example. The colorful patterns that were created to increase visibility, or rather, the patterns that had to be made colorful, are art created by science. I was so fascinated by it that I have fond memories of using it as a string to connect the balls of a pachinko ball. The "Yosemite Camera Strap" is a well-known item for camera enthusiasts that uses a climbing rope as a strap. Now it is a smartphone strap with an iPhone case. If you wear it diagonally like a sakosh or wrap it around your hand, you can free yourself from the gravity of your phone that you feel in your pants pocket. It is surprisingly stress-free.
Each ¥6,800+TAX

Freaks Store Shibuya
03-6415-7728
www.freaksstore.com/news/2019/05/freaks-store-yosemite-mobile-strap.php

PUEBCO

Puebko's curtain

Exciting sundries.

Puebko is the place that many people turn to for their home furnishings. The charm of Puebko is its one-of-a-kind taste, which differs from mid-century and Scandinavian styles in terms of cuteness and miscellaneousness. As I mentioned at the beginning of this article, I have just moved to a new house, and one of my favorite things to do is to think about the interior design. I removed the fusuma, which has a strong Japanese taste, from my new house, and now I'm in trouble.... . I was thinking about what to cover it with when I came across this fabric. The standard size of the bran is approximately H180 x W90 cm , so it was a perfect replacement. Puebco's products have a blank space for their uses, and the brand never limits the way they can be used. . When the user can discover the use of the product, he or she will experience the greatest excitement.
¥2,700 inTAX

Puebko
050-3452-6766
www.puebco.jp

Ryo Muramatsu

Ryo Muramatsu

The Black Ships arrived.

I have been to Paris . The purpose was to cover the men's collection. . To my surprise, I happened to stop by a sporting goods store, Decathlon. Original shorts for 5 euros, a set of 3 pairs of socks for 6 euros, sneakers for 30 euros.... . Moreover, the design is simple. The other day, the first store in Japan opened in Osaka, and it is truly a black ship of the class following "H&M" and "Ikea.

1017 ALYX 9SM

1017 Alix 9SM cap.

Intelligent design.

As is well known, in recent years, American hip-hop creators have been leading the fashion industry. Among them, Matthew Williams of 1017 Alix 9SM is in a slightly different position from the rest. A native of Chicago like Virgil Abloh, he is known for his work with Virgil and Heron Preston in the design group "Bean Trill," and he has also worked with photographer Nick Knight's team. His creations have an intellectual atmosphere with an unconventional and unique point of view. This time we picked up a baseball cap. At first glance, it looks like a common item, but the "roller coaster buckle" used on the adjuster is a key feature of the brand. Furthermore, the shiny cotton nylon material creates a modern impression.MATCHESFASHION.COM", and other online stores and select stores.
reference product

MEIT
INFO@THE-MATT.COM

CALVIN KLEIN JEANS

Calvin Klein Jeans T-Shirt

Synonymous with logo T's. .

T-shirts are an indispensable item for summer . Especially nowadays, T-shirts with bold logos are attracting a lot of attention. Calvin Klein Jeans" is synonymous with this, in my opinion. The font "CK," the first letter of the brand name, is simple but has a strong impact, and the minimalist design may be the reason why it is loved as a T-shirt masterpiece. As evidenced by the fact that they have been circulating in the vintage clothing market for a long time, if you get one now, you will definitely be able to continue wearing it in the future. Moreover, if you wear it with love and care, you can enjoy the tasteful texture of old clothes little by little. This season's lineup also includes T-shirts with a landscape photo printed on the chest or the brand name in fluorescent colors. You can find your favorite pair of jeans at "Calvin Klein Jeans" before the summer starts in earnest.
Each ¥8,500+TAX

Calvin Klein Customer Service
0120-657-889
www.calvinklein.com
zozo.jp/men-shop/calvin-klein/

HAMILTON

Hamilton's Khaki Field Mecha

A military watch that attracts the heart.

Recently published in HOUYHNHNM.Feature article, "Why Stylist Arata Kobayashi chooses Ventura."Have you checked out the "Hamilton" watch? . This is a project that explores the appeal of the famous "Hamilton" watch that was used by Elvis Presley. Of course, I have known about this watch for a long time, but it is hard to believe that it has been on the market for more than half a century (!). It is hard to believe that it has been on the market for more than half a century (!). Even looking at it now, this shield-shaped form is innovative. If you are interested in this watch, please check out the article. The photo shows the "Khaki Field Mecha" by Hamilton. While it is a reissue of the original model from the 1940s, the 38-millimeter stainless steel case and dial in the same dark color are very cool. Personally, I also like the simple design with three hands. . I recommend this watch for casual wear as well as for removing a jacket style.
¥66,000+TAX

Hamilton / Swatch Group Japan
03-6254-7371
www.hamiltonwatch.jp

YAWATAYA ISOGORO

Hachimanya Isogoro's Eisuke Muroga Kumano 9th generation cosmetic series

Spicy and hot!

. I realized that the time I spent in my hometown and the time I moved to Tokyo were the same. . I was a bit stunned, but time flies. But I will never forget the precious time I spent in my hometown. I am from Nagano, Japan. There are many famous products such as apples, rice, and mushrooms, but one of the things I am proud of is Hachimanya Isogoro's shichimi mustard. It is the iconic red can shown in the photo. Actually, this manufacturer sells not only shichimi kara-karashi, but also something unexpected. The name is "Muroga Eisuke Kumano Cosmetics Series IX. The line includes the hand cream, lip balm, and perfume shown in the photo, all of which contain ingredients derived from shichimi ingredients. The series was conceived as something that could be incorporated into daily life, just like the ointments that used to be sold in the past. The adorable packaging design makes you want to carry it with you. I use the lip balm, but don't worry, it's not as spicy as the shichimi! I love the lip balm, but don't worry, it's not as spicy as the shichimi!
From left to right: hand cream ¥800+tax each (left: unscented, right: yuzu scent), lip cream ¥500+tax, perfume paste ¥1,200+tax each (top: apple, bottom: lily of the valley), seven spice mustard ¥370+tax (14g package)

Hachiman-ya Isogoro
0120-156-170
www.yawataya.co.jp

Rei Kawahara

Rei Kawahara

Goodbye, my old self.

I was on a premium plan for both Apple Music and Spotify, but have consolidated to Spotify. The transition did not go well, and almost all of my local files on iTunes were wiped out. My library from elementary school is gone. What the heck is this?

BLANC

Blanc sunglasses

Geek!

The eyewear brand "Blanc" started in 2012. When we visited the showroom for a photo shoot, we bumped into the designer, Mr. Watanabe, who introduced us to this season's recommended model, as well as an unusual one. Geek! I thought, "This looks like it would be very difficult to make," but I was told that the image was inspired by the world of the movie "Trainspotting. I was convinced that, rather than worrying about the outfit, it would look good with a tight T-shirt and a worn-out 80's shirt. Just one pair of these will take you to the world of Edinburgh. By the way, the color of the left temple end is switched, which is a mark of "Blanc," a detail that came from the idea of "an idea that might come to mind, but I want to do something that no one else has done. I was impressed by the ingenious idea. I was impressed.
Each ¥25,000+tax

blanc
03-6721-0390

SON OF THE CHEESE

Sanova cheese shirt

I see you for the first time.

You can eat delicious soba noodles and play mahjong in the same space. As a mahjong enthusiast, I have always wanted to visit Sober, which is run by designer Kaito Yamamoto, someday. In that vein, I was looking at the page of "Sunova Cheese" and saw this shirt! I'm a sucker for Western items, but I had no idea that "Sunova Cheese" had such an item. This is a half-zip shirt with a modern silhouette that is very comfortable, and to my surprise, this shirt has a yoke, which is a familiar western style. The pattern and coloring are exquisitely finished to fit both street and western styles. I was struck by its excellent sense of balance. No matter what pants you wear it with, it is guaranteed to play a leading role in your coordination and bring rhythm to your outfit.
¥17,000+TAX

sonovace
03-6427-1986

New Balance

WAIST TO TOE by New Balance

The second volume is already available after its shocking debut.

These pants were designed to make New Balance shoes look beautiful.WAIST TO TOE." There are five silhouettes to choose from, but we often hear people in the industry say, "They look beautiful no matter what kind of shoes I wear with them, don't they! ." We often hear people in the industry say this. ." Furthermore, just by touching the functional materials, you can tell that they are "easy to put on. The first version of the pants, which went on sale in March, sold out at the time of pre-order, and disappeared from the flagship store in about 3 days. The second version of these pants is now available. They are now available in three colors, including the new brown and gray ones shown in the photo. If you missed out and were in tears, get them this time while they are still available. By the way, I personally prefer the "Slim Tapered" version.
Each ¥12,900+tax

New Balance Japan Customer Service Center
0120-85-0997

FORCE A BETTER®.

Force a Better Pack T

The black ship appears.

"Cordura pack T!" I was struck by a bolt of lightning. This material is made by INVISTA, a well-known manufacturer of bags and other items, but FORCE A BETTER is the first company in the world to use it in a pack T. "Cordura" is, of course, resistant to friction and tearing. Cordura" is a material that is resistant to friction and tearing. There is no need to worry that it will wear out in a short time. On the other hand, this model is made of Militech, a contact-cooling material used by the Israeli military. It feels cooler to the touch than expected, and it also has excellent water-absorbing and quick-drying properties, making it perfect for summer. Both models are basic boxy types, so there is no need to worry about silhouettes. For those of you who are considering buying white T-shirts in bulk, I really recommend them.
Incidentally, there is also a lineup of collaborations with domestic and international artists, including Ryuji Kamiyama, so be sure to check that out as well!
CORDURA® : 1 piece ¥4,000+TAX / 2 pieces ¥8,000+TAX
Militech: ¥2,000+TAX for 1 piece / ¥4,000+TAX for 2 pieces

Forces a Better
forceabetter.com

Keisuke Kimura

Keisuke Kimura

Teflon to iron.

Most of the weekdays I eat out, so I do some cooking on the weekends. . And the other day, I bought an iron frying pan that I have been wanting for a long time. It's heavy and a pain to clean, but the taste is totally different. At the same time, I can take in iron, so it's perfect. I'm graduating from Teflon.

BRIEFING

Briefing suitcases

This is for 3 days and 2 nights.

Briefing" is known for its totes and 3-way bags. The fabric is strong, the compartments are solid, and the design is great. They are popular for both business and personal use. Did you know that Briefing sells suitcases? Like the bags, all of the suitcases are strong and sturdy. Among them, I personally like this one, which can be carried on board a plane. The surface material is polycarbonate , which is resistant to impact. The wheels, which are the most fragile part of the bag, are also very strong, and they do not warp or wobble easily, so the bag moves smoothly. Until now, I used to carry only one large bag when traveling on business or on trips of one or two nights. However, my shoulders were stiff and it was a hassle to carry and set down my luggage while waiting for my flight. With this bag, my stress and fatigue will be greatly reduced.
¥55,000+TAX

briefing
www.briefing-usa.com

JOJO

Jojo's Sandals

A blend of Japanese and Western.

Sandals are inevitably going to look too casual. Beesan sandals and sports sandals both have this problem. On the other hand, leather sandals can be uncomfortable to wear barefoot and smell bad. To solve this problem, I would like to recommend sandals by "Jojo," which was born in Gion, Kyoto. The mere sound of "Gion, Kyoto" is enough to attract me to these sandals, and they are both comfortable to wear and look good. The front sole is made of special rubber, and the insole is made of "Ultrasuede," a high-grade man-made suede developed by Toray Industries, Inc. This "Ultrasuede" material is smooth to the touch, and the surface of the foot feels very comfortable. The coloring is also beautiful. They can also be washed in water. The sole is made of a material used for car tires, which is strong, cushioned, and resilient. You will not get tired even if you walk for a long time. At first glance, they may look casual, but when you put them on, your feet will look classy. Please give them a try.
Each ¥28,000+tax

Jojo.
manaproject.shop-pro.jp

YASHIKI

Yashiki Knitwear

. warm and cool.

The brand "Yashiki" is known for incorporating original Japanese landscapes into its clothing. Therefore, even though each item is a "Western" garment, it somehow has a Japanese aspect to it. Various stories can also be seen in the ...... website. The same is true of the knitwear introduced here. The source of the image is summer, when the clear-cut iridocumulus clouds are reflected in the bright blue sky, "like waves playing in the irrigation canal beside the rice paddies. First of all, based on the deformed fawn weave that resembles a rice paddy, the central weave represents an irrigation channel, and the vertical lines that flank it represent a path along a rice field. Then, a kimono inspired layered collar, a silhouette that pays homage to the kimono that is synonymous with "Yashiki," and an arrow-gasuri pattern on the cuffs are employed. Although it is a knit, it lets the wind pass through and feels comfortable on the skin, making it the perfect piece for the hot season. In winter, it can be worn as an inner layer, showing a glimpse of the collar.
Each ¥21,500+tax

Alpha PR
alpha-tokyo.com
Instagram:@yashiki.since_2014

VEILANCE

Veilance Jacket

The one you keep in your bag.

So-called "urban functional clothing" that can be worn both outdoors and in town. The outdoor boom has helped many brands to offer such clothes, but I feel that Veilance has achieved this at a high level. As a brand derived from Arc'teryx, its outdoor wear know-how and craftsmanship skills are exceptional. The jacket introduced here is from the "FL (FAST AND LIGHT) series," a new line from Veilance that uses a new GORE-TEX material, SHAKEDRY™, to create an ultra-lightweight, highly breathable piece of clothing. Of course, it is still highly waterproof. It is suitable not only as rainwear, but also for wearing to the gym or running in winter. Moreover, it is packable.
¥70,000+TAX

Arc'teryx Call Center
03-6631-0833

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