FEATURE

Translated By DeepL

Why did the men love Frank Reeder?
Why did men love Frank Leder?

Why did the men love Frank Reeder?

Fifteen years have passed since Frank Reeder was introduced to Japan, and in June, when the designer himself visited Japan, the agent "Mach Go Go" opened its showroom with a lineup of new autumn/winter products. Press Director Rieko Miura said, "Frank Leader is a brand whose fans spread by word of mouth, one by one and two by two. We had always thought that an event like this, where customers and store staff could sit down and talk with the designers, would be appropriate for this brand. The following is a report from the event, which was filled with an at-home atmosphere.

  • Photo_Kota Yagi
  • Text_Kei Takegawa
  • Edit_Ryo Muramatsu

It went on late into the night.
A meeting with Frank.

Dozens of customers and store staff came from all over the country to attend the "Mach Go Go" event, which was so cool that some came from as far away as Kagoshima and Tokushima. Some fans came from as far away as Kagoshima and Tokushima, even though it was the middle of the week. The first word out of Frank's mouth was "happy.

. I have nothing but gratitude for MachGoGo. I usually stay in Berlin to make my products. . It is not often that I am surrounded by so many buyers and sellers. Whenever I have a break from work, I travel the world to meet the people who make me happy. I have probably been to Japan 30 times. The people, of course, but also the food, the shochu (shochu liquor), and the craftsmanship that has been passed down to the present day are wonderful. I believe that the craftsmanship that does not cut corners in every detail can be traced back to Germany.

The venue was the Mach Go Go showroom in Omotesando, Tokyo . The 2019-20 fall/winter collection of "Frank Reader" was lined up in a row.

Image props that are also a source of creation.

Frank signs hats at the request of visitors . More details later in the article.

Frank's friendly conversation with each and every visitor to the event was impressive. Perhaps the secret of his popularity is his casual personality.

By consistently focusing on Germany from the production background to the concept, Frank has conveyed the charm of the country and city where he was born and raised. The stoic designs and materials are inspired by workwear and other clothing of the past. Frank himself, who has been able to wow the connoisseurs with his lack of flamboyance, is as modest and refined as his collections.

It was a rare opportunity to meet Frank, and I was a bit nervous about interrupting him (laugh), but perhaps because they are Frank lovers, they were all willing to be interviewed. Enjoy the overflowing love for Frank.

Yes, in the second half of the article, there is space to introduce the new collection from "Frank Reader". As you can see, the collection has a sense of tranquility that fits perfectly with this season's theme, "Hermit: Kammer (room). Hermits were pious hermits in 18th century Germany who built hermitages, towers, rock houses, and mountains on their own land. The inspiration for this collection comes from a man who, like Hermite, enjoys solitude and silence, plays with nature, and paints.

INFORMATION

Mach 55 Limited

Phone: 03-5413-5530
www.mach55.com
www.frank-leder.com

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