. to create a restaurant that is loved by the local people.
PROFILE
Born in Tochigi , 1975. After training in Italy, he opened the restaurant "LIFE" in Yoyogi Uehara, Tokyo in 2003. He currently operates four restaurants nationwide, including LIFE Son. In addition, he is involved in various activities through food, such as consulting and writing.
Lake Chuzenji in mid-November. The leaves have fallen and the scenery is now completely winter.
This is my first visit to Lake Chuzenji , and it's a very pleasant place. It's a very pleasant place.
Market Price:We don't often get clear skies. It's a little hazy today, isn't it? . That makes for a fantastic atmosphere. There is a good amount of nature, and it is cool in the summer, so I like this place. It doesn't get that cold in the winter either. However, the autumn leaves are already over (laughs).
. It's totally winter (laughs). Mr. Aiba is from Tochigi, but did you grow up close to there?
Market Price:It is about 100 km from here, in the south of the province, so it is not close. . But I have been familiar with it for a long time. From the perspective of people in Tochigi, Nikko is a staple of outdoor activities. My father, in particular, loves the outdoors and has been coming here frequently since he was a child. Even now, I visit Nikko a few times a year.
What do you want?
Market Price:. I often come here on business. I am currently involved in a renovation project of an accommodation facility called "Lakeside Nikko," which was used as a city recreation center for about 20 years. It was used as a city recreation center for about 20 years, and we are planning to open "LIFE" on the first floor.
Looking into his beloved " EXA " camera, which he takes with him everywhere.
Market Price:Nikko is a city that is already well-off from tourism, so it does not try to bring in new things. Young people are going to Tokyo in droves, and most restaurants cater to tourists. There are not enough restaurants for the locals. I want the new "LIFE" to be a comfortable restaurant that attracts not only tourists, but also locals.
He was raised by his father,
How to deal with nature.
By the way, how did you come to love the outdoors?
Market Price:My father used to take me camping and staying in the car for a long time, and I think that probably influenced me. . Looking back, my choice to live in two locations, one in the countryside and the other in the city, may have been influenced by my father.
What do you mean?
Market Price:My family was in the restaurant business, with a restaurant on the first floor and living space on the second floor. Then, when I was in the upper grades of elementary school, my father built a house about 20 minutes away by car. My father built a house about 20 minutes away by car. He kept the restaurant.
Making a hot drink like this by the lake is a market style resetting technique. Recently, I've been using milk tea.
So your lifestyle has changed.
Market Price:In the morning, we would drive into town as soon as my parents left for work, and at night, when they finished work, around 9:00 p.m., we would all go back to our house in the suburbs. We had two bases.
Of course, the house I was born and raised in was considered a "house," but a house in the suburbs with a garden felt more like a "house. I could have BBQs outside and invite people over. . Perhaps it was this experience that made me want to have a base in the countryside, not in Tokyo, when I was growing up.
When you spend time with your family in Tochigi, do you spend most of your time outdoors?
Market Price:My family doesn't like camping or mountain climbing. They say, "I don't like bugs" (laughs). That's why we settled on the "Mountain House" in Nasu Shiobara, where we have a base of operations. In the winter, we spend time indoors surrounded by nature, and in the warmer months, we spend time on the terrace enjoying the view of nature.
Mr. Ichiba wears the signature "NORDIC DOWN JACKET" from "Yeti".
