Tokyo and Nasu, because they are both there.
Balance is maintained.
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Mr. Aiba's villa "Yama-no-ie" is located approximately 1 hour and 30 minutes by car from Lake Chuzenji.
Trees grow thickly around the house, and Mr. Market's hobbies fill the interior.
We changed locations and next went to Mr. Yama no Ie, Mr. Yama's villa in Nasushiobara. From here, we met up with Satoshi Toyama, the general director of Yeti, who handles everything from branding to design, and delved deeper into the hüge lifestyle.
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Satoshi Toyama produces projects in various fields other than fashion, including Yeti.
Outer Mountains:It is a really nice space. Is it a Swedish House?
Market Price:It is a 17 year old Swedish house. That's right, it's a wood-based, hüge-themed house. It is triple glazed and well insulated, so it is very warm even in winter.
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Fireplace, taxidermy, and well-worn furniture. They spend their weekends in this space to enjoy a happy time together.
Outer Mountains:It's really nice. I have been interested in Sweden House for a long time, but seeing Mr. Aiba's house made me want it even more.
Market Price:Thank you very much.
Outer Mountains:Did you originally plan to live in Nasu?
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The building itself, rather than the location, was the deciding factor in our decision to live here," said Mr. Ichiba.
Market Price:At first, I looked for a place in Nagano, Yamanashi, and other places. But I felt strangely at home here. Also, I usually live in the city center, so I thought I would enjoy being in an extreme forest more. It would be tough if I were asked to move my base here completely, but I thought it would be great for a weekend home.
Outer Mountains:How do you spend your time when you come here?
Market Price:Since there is nothing in particular to do, we spend time together as a family relaxing at home. The children are free to read books and watch movies.
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Mr. Aiba's favorite car. It takes three hours each way to make the round trip between Tokyo and Nasu.
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The balcony of the "House in the Mountain. The forest spreads out below.
Market Price:I can spend more time with my family than when I am in Tokyo. For example, when we cook, the whole family usually gathers in the kitchen, and we clean up together. I wanted to have that kind of relaxed time, and that is one of the reasons why I chose to have a base in the suburbs.
Outer Mountains:I myself have been so busy that I haven't been able to spend much time with my family, but having a base of operations in the countryside is great because it forces me to spend close time together in a certain sense. How often do you travel back and forth?
Market Price:I go back and forth frequently in spring and summer when the weather is nice, but maybe once a month in winter. I try not to be too greedy, because I also have my life in Tokyo.
Outer Mountains:Why continue to live in two locations, even with all the hassle?
Market Price:Simply because I like both ways of living. I think it is not bad to live in a place with many restrictions, like Tokyo. Also, if you stay in a "mountain house" all the time, you get used to it. It is precisely because of the Tokyo lifestyle that I feel enriched when I come here. The strength and weakness of that is a key point for me.