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FEATURE | TIE UP

Translated By DeepL

Hygge Living and Yeti Clothing Vol.2
BE INTO LIFE with Yeti.

Hygge Living and Yeti Clothing Vol.2

Hygge is a way of life rooted in the Scandinavian country of Denmark. This warm way of life, which is based on human connections such as family, lovers, and friends, is attracting worldwide attention as a guide to a happy life. Yeti" is a restaurant that brings the spirit of hygge to the "clothing" part of the food, clothing, and shelter concept. We caught up with chef Shoichiro Higashi to learn more about his hügge lifestyle.Vol. 1In Vol. 2, we will delve deeper into the clothing of Yeti, which brings about a hüge lifestyle.

  • Photo_Takumi Utoo
  • Styling_Mai Fukuda
  • Text_OKAMOTO546
  • Cooperate_BESS

Blankets can be woven,
Hang it up or lay it down.

In Scandinavian winters, the nights are long and the time spent at home is inevitably long, so chairs are very important. The chair, a place to stay at home, is the very starting point and symbol of the hygge way of life. Danish furniture excels because it is rooted in this way of life.

Among the lineup of Yeti, which produces both everyday and outdoor items, the down blanket is the most compatible with chairs. Luxuriously filled with crystal down, it can be used as a lap blanket, draped over the shoulders, or laid on the floor. The stitchwork is inspired by traditional Scandinavian quilt patterns.

Snap buttons allow it to be worn like a poncho. It is perfect for a warming drink in front of the stove. It is an indispensable item to accompany you during a relaxing time, just like a camping scene. This is one of the most popular models in the Yeti lineup. In addition to the dusty color used here, it is also available in off-white.

INFORMATION

Yeti

yetijapan.com

Deployment Stores

Urban Research Sunny Label Grandtree Musashi Kosugi Store
Address: Grand Tree Musashi Kosugi 1F, 3-1135-1 Shin-Maruko Higashi, Nakahara-ku, Kawasaki City, Kanagawa Prefecture
Phone: 044-982-3131

Urban Research Luxe Aire Store
Address: LUCUA 1100 8F, 3-1-3 Umeda, Kita-ku, Osaka-shi, Osaka
Phone: 06-6151-1418

International Gallery BEAMS
Address: 1F/2F, 3-25-15 Jingumae, Shibuya-ku, Tokyo
Phone: 03-3470-3948

Ships Harajuku
Address: MICO Jingumae, 4-25-13 Jingumae, Shibuya-ku, Tokyo
Phone: 03-5414-5747

Journal Standard Omotesando
Address: 6-7-1 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6418-7961

Stephen Alan Tokyo
Address: Parkway Square 2 B1F, 1-19-11 Jinnan, Shibuya-ku, Tokyo
Phone: 03-5428-4747

Beauty & Youth United Arrows Shibuya Koen-dori Store
Address: Parkway Square 2 B1-2F, 1-19-11 Jinnan, Shibuya-ku, Tokyo
Phone: 03-5428-1893

BUTSUYOKU STORE
Address: KKY Building 1F, 2-8-8 Sendagaya, Shibuya-ku, Tokyo
Phone: 03-6447-2018

Freaks Store Shibuya
Address: 1-13-1 Jinnan, Shibuya-ku, Tokyo
Phone: 03-6415-7728

UNITED ARROWS Green Label Relaxing Jiyugaoka
Address: 5-25-13 Okusawa, Setagaya-ku, Tokyo
Phone: 03-5731-8531

417 Edifice Shibuya
Address: 1F Jinnan Plaza Building, 1-15-5 Jinnan, Shibuya-ku, Tokyo
Phone: 03-5456-6971

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