FEATURE

Translated By DeepL

How to play at the new Shibuya PARCO?
Let's Play at SHIBUYA PARCO!

How to play at the new Shibuya PARCO?

Shibuya, Tokyo. Since its opening in 1973, Shibuya PARCO has been a leader in fashion in Japan and the world. It has been a driving force of fashion in Japan and the world. Then, in August 2016, it temporarily closed its doors. Three years later, the grand opening of Shibuya PARCO took place! For the past three years without "Shibuya PARCO," Shibuya's fashion has been somewhat lackluster. After all, Shibuya is not Shibuya without "Shibuya PARCO! We have called in artist Kosuke Kawamura, who is currently holding an opening exhibition at "PARCO MUSEUM TOKYO" on the 4th floor, and eri, owner of the vintage store "DEPT," who was born in New York and grew up in Shibuya, to convey the charm of the new "Shibuya PARCO. What are the interesting aspects of the new "Shibuya PARCO" that they have experienced in real life?

  • Photo_Tetsuya Yamakawa
  • Text_Kaori Takayama

Shibuya PARCO is still a fun place for fashion!

SPOT.2
Vivienne Westwood Accessories

This store specializes in Vivienne Westwood accessories. Not only women's wear, but also men's wear is available. Recommended for gift-giving occasions.

Place: Shibuya PARCO 3F
Phone: 03-6455-2047

. eri holds up a pair of socks that she usually uses.

Let's go shopping!

ERI:Vivienne, can I start by looking at this?

Kawamura:Please go ahead.

ERI:I love Vivienne's socks, don't you?

Kawamura:Do you wear them on a regular basis?

ERI:There are a lot of them . . for glimpsing. These cute little things are useful.

Kawamura:Yes, I understand. . I'd be a little shocked if they were wearing really lame socks when I catch a glimpse of them.

ERI:. or a hairball on it.

Kawamura:Yeah, I don't like that (laughs).

Purchased 3 pairs of socks. The total cost was about 9,000 yen.

SPOT.3MISTERGENTLEMAN

Men's brand by Takeshi Osumi and Yuichi Yoshii, who also revived "WAVE" on the first floor. Check it out as well.

Place: Shibuya PARCO 3F
Phone: 03-6455-2399

ERI:Maybe " Mr. Gentleman " next door should stop by too.

Kawamura:Let's go.

Ms. ERI is a familiar face with the staff. She is a regular visitor to the restaurant.

ERI:Actually, I've been wearing "Mr." down lately.

Kawamura:So girls can wear it too? But it was only for men, right?

ERI:Yes, it's men's. . . you see, the length and so on are exquisite.

Kawamura:. and the colors are pretty, too.

ERI:It's a purple down, but it's surprisingly easy to match. I recommend it for girls. Moreover, this store is spacious and easy to look around. I might go here often.

SPOT.4NEXUSⅦ.

The store is owned by Tomohiro Konno, who is also well known for HOUYHNHNM's "Vintage Summit" project. This is the first flagship store bearing the brand name.

Place: Shibuya PARCO 3F
Phone: 03-5422-3637

Kawamura's drawstring purse, created in collaboration with "NEXUS VII," commemorates his exhibition at Shibuya PARCO.

Next will be "NEXUS VII.

ERI:I like this drawstring.

Kawamura:I asked him to make it for me.

ERI:Heh . Looks like it will sell out soon.

Kawamura:. Thanks to Mr. Konno, the designer. Also, I was asked to make an outerwear using vintage fabrics (currently sold out. (It is currently sold out, but we are considering reselling it.) They are also very cool. If you have a chance, please do.

SPOT.5BerBerjin

The main products are band T-shirts and movie T-shirts, and the product lineup is different from other stores. . The only secondhand clothing store in Shibuya PARCO.

Place: Shibuya PARCO 3F
Phone: 03-5422-3114

. the "Berberzine" is located in a separate area from the main building.

Kawamura:. it looks like "Berberzin" is going to be out for once.

ERI:Heh . This is a very special location.

. Items are arranged specifically for band T's. Kawamura-san was also looking for various items in preparation for his trip starting the next day.

Kawamura:There are so many band T's.

ERI:I'm so excited about this one! Oh, I found the one of my favorite band.

Kawamura:I would seriously look for it.

ERI:It may be a different kind of fun from the main restaurant.

Kawamura:I like the location of the event, inside Shibuya PARCO, but once outside. It feels special. I'll come back to see it again.

SPOT.6UNDERCOVER NOISE LAB

In addition to men's and women's collection pieces, this large-scale in-shop offers multiple lineups, including Sue Undercover and John Undercover.

Place: Shibuya PARCO 2F
Phone: 03-5422-3585

Gradually, their stiffness is lifted, and the conversation becomes more lively.

ERI:. actually, I'm going to Russia next month.

Kawamura:Russia? On business?

ERI:No , in private.

Kawamura:It's amazing that you dare to choose a cold place. Cold, isn't it a different dimension?

ERI:I was too scared to look into it (laughs). . so I tend to look at the downside.

Kawamura:No, you should definitely look into it (laughs).

All:(Laughter).

ERI:I used to wear heavy ones, but lately, I can't wear them anymore. I like lightweight clothes.

Kawamura:Ah, I know what you mean. When I travel, I don't want my luggage to be too heavy, so I tend to choose lightweight items. Also, I'm not good at packing, so I tend to make a mess.

ERI:To make such a precise collage?

Kawamura:No, that's different from this (laughs).

ERI:Right? (laughs). By the way, what do you think of this towel?

Kawamura:. Oh, that's nice, isn't it? I think I'll get a big one too.

ERI:Let's make it matching (laughs).

In the end, eri bought the largest towel she could find.

SPOT.72G (2G)

NANZUKA, a store by Motofumi "POGGY" Ogi, Daytona International, and MEDICOM TOY. . Art, fashion, and toys are available.

Place: Shibuya PARCO 2F
Phone: 03-6455-3003 (Daytona International)
03-6452-5003 (MEDICOM TOY)

Motoi Sorayama x Daniel Arsham x "2G" collaboration hoodie.

Kawamura:. "2G" I was curious. And this hoodie.

ERI:Even a girl could wear it. Nice.

Kawamura:. I'm going to France for work tomorrow.

ERI:Eh, I just came back from France yesterday .

Kawamura:Really? What area did you go to?

ERI:It was in the south of France. I entered from Marseille and went to Provence.

© HOUSE INDUSTRIES ALL RIGHTS RESERVED © SHELTERBANK © Disney BE@RBRICK TM & © 2001-2019 MEDICOM TOY CORPORATION. All rights reserved.

. and an assortment of rare Medicom Toy figures.

Kawamura:I love the South of France . Then, you must be jet-lagged right now, right?

ERI:I look like this, but I'm sleeping now. You thought I was awake, didn't you? I am sleeping.

Kawamura:Eh . You're not talking in your sleep, are you?

ERI:Lies .

Yes, thank you very much. I'm good to go (laughs).

Mr. Kawamura bought a parka he was interested in.

INFORMATION

Shibuya PARCO

Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Phone: 03-3464-5111
Hours: 10:00 - 21:00 (11:00 - 23:30 for restaurant)
shibuya.parco.jp