PROFILE
Born in Toyama Prefecture. After working at a vintage clothing store and a select store, in 2010 [Joon] started his career at [Joon].WonderlandIn 2012, he opened the flagship "not wonder store" in Toyosaki, Osaka.
PROFILE
Born in Tokyo, Japan. After working for a PR company in Tokyo and a sunglasses brand , he started his own brand in Osaka in the spring/summer 2019 season.RajabrookeThe brand was named after the Malaysian butterfly in which he spent his childhood. The brand name is derived from the Malaysian national butterfly where he spent his childhood.
PROFILE
Born in Fukui Prefecture, he has been involved in the planning and production of since 2009, and became a designer in 2013 AW. After that, he gained experience in planning and production management for several apparel makers, and has been working for since 2018.ATHAThe company started a new line of products. The company utilizes distinctive pattern work and focuses on one-size-fits-all styles.
PROFILE
Born in Hyogo Prefecture. Selling furniture and used clothes online since his student days. After that, he worked for more than 10 years in planning and production management at an OEM apparel and general merchandise company, and started "Ata" in 2018. She proposes a size-less and gender-less style with free design through the filter of vintage clothing.
for each brand,
Each thought.
Q. Could you give us your honest impressions of each brand?
Forest:I have known Mr. Kawasaki for about 10 years, so I am a little embarrassed when it comes to a dialogue (laughs). (Laughs.) As has been the case since your days as a thrift shop owner, you have a deep knowledge and love for clothes. That shows in the items at Wonderland, doesn't it?
Kawasaki:It's true that it's a little embarrassing in this way (laughs). Both Atta and Rajabrook are new brands, but they are already popular, which is simply amazing. Ushida-san came to my exhibition, and that was the first time we spoke.
Ushita:That's right. I was actually working for a PR firm in Tokyo until a few years ago, and when I went to show up the other day, I saw "Wonderland" lined up. I was introduced to Mr. Kawasaki at that time. I also happened to be in Osaka and stopped by the "Not Wonder Store" because I was curious about it.
Forest:I felt a sense of affinity with "Wonderland" because we wholesale to the same stores. As for "Rajabrook," I definitely feel its roots in Southeast Asia. It is a weapon that you can't find anywhere else.
Kawasaki:It's a brand with exquisite standing.
Forest:I have never met Mr. Ushida before, but I thought his character and the fun of his items were similar (laughs).
