PROFILE
When he was in the second grade of elementary school, he spent about a month crossing the United States in a car driven by his father. During the trip, he stayed at hotels in various places, but was dissatisfied with the fact that "the scenery was the same everywhere, almost the same as staying in a hotel in Japan," which led him to establish L&G GLOBAL BUSINESS, Inc. in 2015, which develops hotel business. To date, he has produced a total of five hotels throughout Japan, including "petit-hotel #MELON" in Furano, Hokkaido, "HOTEL SHE, OSAKA" in Benten-cho, Osaka, and "HOTEL SHE, KYOTO" in Kujo, Kyoto. The hotel has also produced five hotels in Japan, including "HOTEL SHE, OSAKA" in Tenmachi, Tokyo, and "HOTEL SHE, KYOTO" in Kujo, Kyoto. His creative concepts, interiors, and established worldview have attracted much attention. She is now 23 years old.
The driving force is the thirst I feel in my daily life.
You started your career as a business manager managing the "petit-hotel #MELON" in Furano, Hokkaido, but recently you have not limited yourself to hotel management, but have also developed new businesses through hotels.
Shoko Tatsuzaki ("Tatsuzaki"):Yes, I am interested in developing an advertising platform that uses hotels as media. We have not yet released it, but we would like to develop an advertising platform that uses hotels as media.
I think that hotels are very interesting spaces where daily life is conducted in a perfect balance of private and public. Just as magazines, web magazines, and other media can communicate lifestyle values, brands, and products, we think that hotels, as a real space, can offer new information and lifestyle experiences to guests. I think this is a very interesting space.
Specifically, we will operate a platform that connects brands and lodging facilities. Depending on the clientele and atmosphere of each lodging facility, we will match the perfect brand advertisement to that hotel. For example, if the brand is for independent women in their 20s and 30s, we would propose accommodations that match the brand's worldview, and plan and propose ways to introduce the brand that match the hotel's atmosphere.
Standard duffel bag 231 ¥4,180 inTAX
It's a very unusual type of platform. How did you get the idea?
Ryuzaki:In the past, when we held an event at HOTEL SHE, we offered the sponsor's products (drinks) to our guests at breakfast. At that time, we realized that unlike sampling, which is left to be handed out on the streets or in stores, hotels can offer their products in a way that fits their life scenes, and at the same time, they can learn about their guests' reactions and impressions while they are staying at the hotel. This experience was one of the inspiration for this platform.
When I spoke with people who have experience managing web applications such as SNS and smartphone games, they were very conscious of "how much of the user's time can be occupied. When you think about it, people stay in hotels for several hours, maybe more than ten hours. We thought that because it is such a special space, there must be new value we could offer. The platform was born from the combination of several such hints.
It is refined through communication with others.
I think that the reason why you have been able to start a business while still in college and achieve so much at the young age of 23 is because you have excellent observation and insight into the world. From what perspective do you always look at things and think about them?
Ryuzaki:The driving force is always a very personal desire to "make myself happy. The challenges and desires we face as consumers or consumers come first, and then we create products to satisfy them. Hotel production also starts from the desire "I would like to stay in such a hotel.
Somewhere I think that the products I create by pushing my own desires to the limit will reach others. This is because I am living in the same era as many other people, receiving the same education and consuming the same entertainment. There must be others who feel something similar to the desire I have inside of me, "I wish I had something like this," and I think that by daring to create something personal, there will be people who resonate with that.
Therefore, when creating a product, it is very important to dig inside yourself. This is because after you continue to dig inside and sharpen your latent desires and sense of lack, you will find something that will truly fulfill you.
It's not about doing something special, but rather about mastering what you feel in your daily life.
Ryuzaki:That's right. This [Outdoor Products] is also the brand that created the prototype for the day bag, so I sympathize with them in the way they have looked at and deepened our daily lives.
How do you dig inside?
Ryuzaki:It is like having an amoeba inside of you. As you talk to people and are exposed to information from magazines, social networking sites, etc., your tentacles grow, the number of amoebas increases, and they attach to each other. Then, there is a moment when all the various amoebas connect at once. It's like, "This one connects to this one, and this one connects to this one, and this one becomes a line, so let's make it a business.
Therefore, I value communication with people very much. I usually talk a lot with members of my company's team. As the chit-chat progresses, it is not uncommon for me to get business tips. Sometimes I get help by talking with people outside the company at dinners and other occasions. These interviews are also a good time for me because I can organize my thoughts by answering questions.
- 1
- 2
