FEATURE

Translated By DeepL

Excite with snow, hot springs, and music. Report on "SNOW MEETING in NOZAWA ONSEN" organized by Ameer Sports Japan and BEAMS!

Excite with snow, hot springs, and music. Report on "SNOW MEETING in NOZAWA ONSEN" organized by Ameer Sports Japan and BEAMS!

BEAMS, which proposes clothing not only as an object but also as a lifestyle-related thing, held a very chic event from January 23 to 25. The event was co-sponsored by Ameer Sports Japan, which offers outdoor-focused brands such as Arc'teryx, Salomon, and Atomic. The stage was Nozawa Onsen Village in Nagano Prefecture, so the event was titled "SNOW MEETING in NOZAWA ONSEN. Here is a report of the entire event, from morning to night, where we had a lot of fun in Nozawa Onsen.

Cold bodies are warmed in the hot spring village's outdoor baths.

The classic face of the bathhouse evokes a sense of history. Incidentally, there is no fixed bathing fee, but rather a money-offering system.

Hours of operation are usually from 6:00 a.m. to 11:00 p.m. Be aware that the spring water is hot, so it is quite hot when no one is in the room!

Oyu" is the most famous of the out-spa baths located in the center of Nozawa Onsen Village. It is truly a symbol of the town. Nozawa Onsen Village has been an emotional therapeutic hot spring resort since the Edo period. The source of the spring water is free-flowing, so the temperature is high, which is the attraction of this place. The outside hot spring is basically a combination of a changing room and a bathhouse. This is not something you can experience in Tokyo. Everyone was taking a stroll and visiting one after another.

We experienced "snowmobile touring on snow! You can ride by yourself or tandem with a guide, but even as a first timer, I was able to ride right away! Riding a powder snowmobile in the Mt. Karafuridake area, the comfort of feeling the cold Hokkaido wind while feeling the power of the snowmobile was exhilarating!

A truly multinational. Parties are held at night!

One of the party venues, HEAVEN. There is also a karaoke room in the back!
It's such a nice place that you want to tsukkomi.

As I mentioned earlier, Nozawa Onsen Village has a lot of foreigners anyway. In addition, the number of bars, cafes, and inns run by foreigners is increasing every year. On the second night, we held a music event at the bars "Raccoon Tanuki Nozawa" and "Heaven" in the center of the village. The party was open to all, and people who heard the sound gathered.

Mr. Matsushita, the talented press person at BEAMS, who facilitated this project.

Of course, the audience could come and go freely between "Heaven" and the other venue, "Raccoon". The general public mingled, and both venues heated up as the night went on. The groove and sense of unity transcended nationality, and the amount of alcohol consumed increased.

DJ AAAAMYYYY from Tempalay who wowed the audience!

The performance by YACHA, a unit of models Yuki Mihara and Minaya Asano, was also good!

This is what I call a Nozawa Onsen night. It doesn't matter what your nationality is.

The DJs included our own Huinamu team, AAAMYYYY, who is in charge of chorus synthesizer for Tempalay, Cony Plankton, guitarist and vocalist for TAWINGS, and YACHA, a unit of models Yuki Mihara and Minaya Asano, among others. The party was a great success. Thanks to all of them, I came to the next morning with a hangover.

INFORMATION

Arcteryx

arcteryx.com

Nozawa Onsen Ski Resort

www.nozawaski.com/

Nozawa Onsen Tourism Association

nozawakanko.jp/

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