FEATURE | TIE UP

Translated By DeepL

The World of Gerard Pique with Mineko Nomachi.
WHAT'S YOUR PREFERENCE?

The World of Gerard Pique with Mineko Nomachi.

Gelato Pique is a loungewear brand well-known for its "fuzzy" loungewear. You may be thinking, "Gelato pique in HOUYHNHNM? You may think, "Gelato pique in Huinamu? That's right. This time, we are bringing you a different kind of loungewear. With White Day just around the corner, how about a gift from Gerard Pique for that special someone in your life? The photo shoot was directed by essayist Mineko Nomachi. She was asked to bring out the full appeal of Gerard Pique, which appears in her book "The Marriage Guy," which has been an unprecedented hit, and which she herself is a fan of. After reading this article, you will want to upload a photo of your partner wearing Gerard Pique while reading the book to your social networking service!

*PR article.

  • Direction_Mineko Nomachi
  • Photo_TAWARA (magNese)
  • Hair&Make-up_Kazunori Miyasaka (mod's hair)
  • Model_Mana Takase (HOLIDAY), Sayaka Kunisada (HOLIDAY)
  • Text_Satoru Kanai

Just give them what you want them to wear.

This is another episode from the essay. Living with others is a process of learning about each other's tastes and preferences, and sometimes compromises are made as you accumulate them. So, do you choose a gift based on the other person's tastes, or do you choose a gift based on the thought, "I want to give this to you"?

Noh town:Sometimes it's more fun to push your own taste a bit. But I try to find a balance. If I impose something I really don't like, I can't help it, so I guess it is a question of taste.

I assume that a certain level of relationship has been established, but if a man buys Gerard Pique as a gift, I feel that he will think that I have good taste. There probably aren't that many men who would try Gerard Pique. And going to the store seems like a hurdle.

Yes, that's true about the stores. In that case, it might be better to buy on the web. But you have to choose just by looking at the pictures. In that case, what points do you think I should pay attention to?

Cork knit pullover (KKI) ¥5,800+tax,
Organic cotton lined shorts (GRN) ¥4,600+tax

Noh town:To begin with, I think that the criteria that men consider "girls would think this is cute" are often wrong. For example, traditional girly things, such as pink with ribbons. I feel that the greatest common denominator is off. Instead, I think it would be better to choose something that I simply think is nice.

I chose light beige loungewear today, but in terms of shades, there are some that men might wear as well. Perhaps it is better to choose in that way.

Some people say that it is a little expensive to buy for themselves, but they are happy to receive it as a gift.

Noh town:I think it's easier for men to buy because it's well-known. And they have men's wear, too. If there are men in the store, I feel closer to them.

One of the comments on "The Marriage Guy" was that he had never heard of "Gerard Pique" until he read the book. I remember during the shoot, one of the staff members said, "It would be nice to read 'The Marriage Guy' while wearing Gelato Pique. So a hashtag was created, and we thought it would be fun if everyone posted it on Instagram.

Noh town:That's right. I'd rather go with "Gerard Pique" than "Strong Zero" (laughs).

INFORMATION

GELATO PIQUE

gelatopique.com

GELATO PIQUE WHITE DAY POP-UP SHOP

Place: Ginza Mitsukoshi 3F
Address: 4-6-16 Ginza, Chuo-ku, Tokyo
Phone: 03-6228-6247
Hours: 10:00 - 20:00 (until 19:30 on Sundays)
*Opening hours may change due to the new coronavirus.

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