BEAMS Run Club's Common Point of Running and Style. | feature

Beams Run Club's idea of the common point between running and style.

The relationship between sports technology and fashion is becoming closer these days. The "BEAMS Run Club," the running team of the select store BEAMS, was one of the first to catch on to this trend and incorporate it into their style. What do running and style have in common for them? We asked them to talk about their choice of gear with style, as well as their impressions of ASICS' Nova Blast.

Photo_Masataka Nakada

Text_Issey Enomoto

Edit_Hiroshi Yamamoto

What is the focus of the gear selection process at BEAMS Run Club?

Please tell us about your passion for running clothes and gear.

Fujise:Both clothing and shoes should be able to be used both daily and on runs. . What is important in terms of clothing is the design, coloring, and sizing.

Mr. Fujise (left) Cap: ASICS, Top: Auralee, Pants: BEAMS PLUS, Shoes: ASICS "Nova Blast" Mr. Makino (center) Cap: Loopwiller, Jacket: Engineered Garments, T-shirt: ASICS, Pants: SSZ, Shoes: ASICS " Mr. Seki (right) Jacket: Patagonia, Hoodie: Pilgrim Surf + Supply, Pants: Patagonia, Shoes: ASICS "Nova Blast

Seki:Sizing is important when it comes to running clothes. I feel that choosing something a little oversized makes you look stylish.

Nakagawa:I often run at the gym, but I always leave home dressed to run as is. . So I try to choose clothes and shoes that I would feel comfortable wearing on the street.

Ms. Takahashi (left) Top: Ray Beams, Pants: BEAMS BOY, Shoes: ASICS "Nova Blast" Ms. Nakagawa (right) Jacket: Mature, Dress: Ray Beams, Skirt: UJO, Shoes: ASICS "Nova Blast

Takahashi:Since I was a member of an industrial team, I have been more particular about the clothes and shoes I wear when running than anyone else. Not only during races, but also during daily practice, my motivation changes depending on the clothes I wear and the shoes I wear.

Makino:Yes, yes, motivation depends on clothing and shoes. However, as far as clothing is concerned, it is true that, in extreme cases, you can run a 10-km jog with anything you want. I think the most important thing is shoes. I usually wear only performance-type running shoes so that I can start running whenever I feel like it. The functions of modern running shoes are constantly evolving, and there are more and more cool-looking shoes on the market these days.