FEATURE

Translated By DeepL

THINK ABOUT FASHION vol.210 fashion topics that foreshadow a new era.
MONTHLY JOURNAL SEPT. 2020

THINK ABOUT FASHION vol.2
Ten fashion topics that foreshadow a new era.

How will the fashion scene in 2020 be described in the future? Movements that foreshadow new approaches in the post-Corona era, "collaborations" that have begun to take on a slightly different meaning than in the past, initiatives that utilize evolving digital technology, and a growing awareness of environmental issues and sustainability that has become apparent. .... All of these projects were underway even before the pandemic, but they have come into the spotlight as our sense of life changes with the new Corona. Here we take a close-up look at 10 topics that foreshadow the future of fashion.

  • Photo_Hiroyuki Takashima, Yoshio Kato
  • Text_Tatsuya Yamaguchi
  • Edit_Ryo Muramatsu

TOPIC 04 Enjoy the "time to do nothing". Phaeton has opened a tea salon for members only.

PHAETON, a select store that celebrates its 10th anniversary this year, is located in a special place in Ishikawa Prefecture with a view of the Sea of Japan beyond the vast sky and countryside. For the past 10 years, the store has carried a full lineup of "Old Joe," "Porter Classic," and "Nigel Kevon," as well as "Too Good," "Isabella Stefanelli," and "Porter Classic," and has also been selling "Porter Classic" and "Nigel Kevon. Isabella Stefanelli, vintage furniture, and miscellaneous goods, this impressive space has updated both the traditional framework of the store and the relationship between the customer and the store.

. opened next door to "Phaeton."
. The tranquil countryside spreads out around it.

On July 16 this year, TEATON, a members-only coffee shop serving tea, opened in a location adjacent to Phaeton. The idea was conceived 4 or 5 years ago. Mr. Sakaya was introduced to Nepalese black tea by Susumu Onishi, the representative of Teteria, a wholesale tea distributor. Since then, he has fallen in love with single tea plantation leaf tea, and his love for tea has grown to such an extent that he has given up drinking 10 cups of coffee a day. I started the store to share this wonderful experience. In other words, the opening of Teton was not a fashion approach.

They carefully select teas from India, Sri Lanka, and Nepal, with tea leaves that change with the seasons. All of the sweets that are essential for tea time are gluten-free, lactose-free, and white-sugar-free. The carrot cake, weekend citron, chiffon cake, and almond milk pudding are all prepared by pastry chef Kou Tsurumi, with recipes created by his long-time friend, and mastered over the course of several months by the store staff.

Tea is brewed in the tea room located in the back of the restaurant. In addition to hot and iced teas, a variety of teas are available, including milk and herbal teas .

The sweets include the almond milk pudding, tiramisu, torta caprese, and carrot cake shown in the photo, as well as the Weekend Citron, Mont Blanc, congolais, and fenris crisps. All are gluten-free, lactose-free, and white-sugar-free.

A Japanese paper door at the back of the restaurant leads to a "jet-black tea room made of charcoal plaster, terrazzo, and washi," and tea is served in the room lit by a skylight. . There is nothing better than sipping tea on the rooftop terrace while gazing at the horizon of the Sea of Japan stretching out before you. You will want to visit because "both offer a taste of "nothing , nothing to do. . to go to the destination and check it out with your own five senses. Not only will the value of this experience remain the same, but in the age of With Corona, it will surely become an enviably precious and irreplaceable luxury time.

Every corner of the restaurant reflects Mr. Sakaya's attention to detail. The atmosphere changes completely when you open the door at the back, revealing a jet-black tea room. Incidentally, Teton is a members-only store so that customers can enjoy their tea and time at their leisure. Mr. Sakaya says, "To begin with, opening a coffee shop in this area is like having a membership. However, takeout is also available for non-members.

Teton

Address: I239, Ikiri-cho, Kaga City, Ishikawa Prefecture
Open: 11:00-18:00 (last order at 17:30, closed on Tuesdays)
www.teaton-co.com

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