FEATURE

Translated By DeepL

THINK ABOUT FASHION vol.320Fashion Catalogue for 2020. 30 new classics of the post-Corona era.
MONTHLY JOURNAL SEPT. 2020

THINK ABOUT FASHION vol.3
2020 Fashion Catalog. 30 new standards for the post-Corona era.

As we reach a turning point and the values of various things change, stress-free dressing is now preferred in fashion, which is a form of self-expression. This may be evidence that we are seeking practical things that are rooted in our daily lives rather than fashionable things in a situation where we still cannot foresee the future. It is said that social trends set the fashion trends, but what should we really choose? With this in mind, we have selected 30 items of clothing, bags, and shoes. Comfortable to wear, easy to use, or sustainable... we will introduce you to a wide variety of items that are appropriate for the coming age.

  • Photo_Yoshio Kato
  • Styling_Shota Iigaki
  • Text_Kei Takegawa
  • Edit_Ryo Muramatsu

25 SEA TO SUMMIT Sea to Summit packable bag

It is light enough to dance in the breeze, yet has a load capacity of 20 kilograms.
The body is made of 15 denier Ultrasil® nylon fabric. While it is so light that it seems to dance in the breeze, load-bearing capacity of 20 kilograms is achieved by reinforcing load-bearing areas with bar tack. Larger than a standard supermarket bag (H70 x W50 x D45 cm, 25 liter capacity), it can also be carried over the shoulder. Another highlight is its packable design, which fits into a bag the size of an egg. It can be carried in a pocket or attached to a key chain. Sea to Summit is an outdoor gear manufacturer founded in Perth, Australia in 1990. As the name suggests, the lineup covers everything from the ocean to mountain tops, and the company's motto is to create compact and durable products.
Each ¥2,500+TAX

Lost Arrow
Official Site

26 WILD THINGS Wild Things Jacket

A piece of clothing that will get you through even the coldest of winters with a light touch.
This new item is based on the "PCU LEVEL 7" monster parka, which is employed by the U.S. Special Forces. The military atmosphere symbolized by the oversized hood that can be woven while still equipped is maintained, and by reviewing the silhouette, an appearance suitable for town use has been achieved. PrimaLoft Silver Insulation" is wrapped in lightweight nylon with a water-repellent finish. It is an ultra-fine microfiber with warmth retention, light weight, water repellency, flexibility, breathability, and storage. The structure around the collar with windproof effect and the retractable hood are also key points. With this, you will be able to carry out your missions as lightly as a U.S. Special Forces soldier this winter. The black and gray bicolor is also fresh.
¥39,000+TAX

INS
0120-900-736
Official Site

27 AURALEE Oralee Knitwear

Only white wool from cashmere goats less than six months old is spun.
Auralee is a brand launched in 2015 by Ryota Iwai, who has worked for various brands. Last year, he made his debut at the Paris Collection, a long-sought after event. The knitwear introduced here is no exception. The knitwear that seems to melt in your hand is made of cashmere called "baby cashmere," which literally means cashmere less than six months old. Baby cashmere is literally the first wool taken from a cashmere goat when it is less than six months old. The noble white color is the original color of goat hair. Only pure white wool is selected for spinning. The paint-sprinkled design is painted by craftsmen using dyes.
¥68,000+TAX

O'Rally.
03-6427-7141
Official Site

28 HOLZWEILER Holzweiler muffler

Recycled wool with alpaca and mohair.
The soft colors of this beautiful block-checked scarf are a highlight of the carefully selected blend of alpaca, mohair, and wool. Recycled wool is used for this knit that warms the body from the inside out. Holzweiler is a brand from Oslo, Norway, founded in 2012. The brand is highly regarded for its sustainable manufacturing as well as its unique Scandinavian colors and patterns. More than half of the wool is made from recycled materials, and only cotton that meets the standards set by the Better Cotton Initiative (BCI), which aims for sustainable cotton cultivation, is used. In recent years, the company has also focused on upcycling cashmere. In addition, the company uses recyclable materials that can be returned to the soil for wrapping paper.
Each ¥22,000+TAX (reference price)

On Tokyo Showroom
03-6427-1640
Official Site

29 Matador Matador packable backpack

America's proudest packable brand.
Backpack in one tone of charcoal gray. The modern body is made of 30 denier Cordura® nylon, an ultra-lightweight material with high tear strength, developed for mountain marathons and adventure races. Weighing only 187 grams, it has a more than sufficient capacity of 24 liters. It is packable and can be stored in the included bag to make it palm-sized (8 x 12.7 x 8 cm). It is also recommended as a travel bag. Matador is a manufacturer specializing in packable gear that was established in Boulder, Colorado, U.S.A. in 2015. Starting with pocket blankets, the company has now become a brand synonymous with packable gear in the United States.
¥7,500+TAX

ANDF
03-3209-7575
Official Site

30 PS Paul Smith PS Paul Smith sneakers

Vibrant recycled polyester.
Printed flowers and lines on jacket linings, colorful buttons on shirts. Paul Smith, which has garnered support for its twisted designs, has also been eagerly involved in the development of materials. A good example is the travel suit with amazing elasticity achieved by twisting wool yarns. Of course, the company is also committed to sustainable manufacturing. PS Paul Smith's new sneakers use recycled polyester knit uppers. The knit, which is made from used plastic that has been collected, cleaned, and reprocessed, is light and flexible. The sharp silhouette is also a good choice. The bright colors are symbolic of this season's climbing theme.
Each ¥28,000+tax

Paul Smith Limited
03-3478-5600
Official Site

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