FEATURE

Translated By DeepL

New Normal. New Thing. vol.15 What we want in the new age, with three stores.
MONTHLY JOURNAL NOV.2020

New Normal. New Thing. vol.1
Five stores and the things we want in the new era.

We now need masks everywhere we go, and we spend far more time at home. The unexpected arrival of the new normal has gradually changed not only our behavior, but also our values. In this new era, we would like to focus once again on five stores with different colors, such as "Bullpen," "I'm Okay," "Pacifica Collectives," "Bathhouse," and "Chibi. We have tried to think about what we should get in the new era from the viewpoints of both HOUYHNHNM's and stores. The things you want to buy are also perfect for gifts.

I'M OK

OK the Store is a renowned Los Angeles store . I'm OK" is a gift store owned by Larry Schaeffer, who is also the owner of OK the store and a rare curator. Larry's extensive knowledge and experience have led him to select books, jewelry, stationery, tableware, and other items that will appeal to even the most discerning of customers.

HOUYHNHNM SELECT

Vitra Elephant Chair

When you visit "I'm Okay," you'll see a lot of elephant knick-knacks. The reason, they say, is that elephants are creatures that bring good luck. One of the most eye-catching is the Elephant Chair by Charles and Ray Eames. It is a size that a child can straddle, and in its soft ice gray color, it has a strong presence, yet its colonized appearance is just lovely. If you put something auspicious on its back, I am sure it will bring you happiness as well.

Vitra's Elephant Chair ¥27,000+tax

Sunny Life Acrylic Jenga

Designed in Sydney, Australia, Sunny Life's items are colorful and evoke the image of a sparkling sun. This acrylic Jenga has a different translucent beauty from the wood grain. Stacking them up makes the game even more thrilling than usual. When not in play, it also makes its presence felt as an interior decoration. With such a beautiful Jenga, even if you accidentally knock it over, it will still look picturesque.

Acrylic Jenga ¥21,000 in TAX

Hug a Planet Earth Cushion

This cushion, which always sits at the top of the "IM OK" ranking, is said to be made of organic materials by an American hippie. No wonder they create a love-and-peace atmosphere. The large ones are about the size of a basketball, while the smaller ones are about the size of a handball. And since even the smallest place names are clearly written, they can be used to study geography when you have a little extra time on your hands. Come to think of it, I've never seen a book calledHold me back.." is in the movie. . and when you see it, you will want it even more.

Earth cushion S ¥2,700+TAX , ,L ¥5,000+TAX

SHOP RECOMMEND

Miniature flower vase by Yuta Segawa

Ceramic artist living in London,Yuta SegawaIt's hard to tell from the photo, but the size of Mr. Kikuchi's masterpiece is super miniature, about the size of a thumb, even at L. . Moreover, it is even more surprising to learn that he makes these pieces by hand! Without his outstanding skills, he would never be able to create something of this size. So, they really want to raise the price of the S size more than the L size, but they have settled on the current price in accordance with the law of mass. Yuta Segawa's work is currently available only at "IM OK" in Japan. I would like to have a collection of Segawa's works of art before their value goes up too much.

Mini Flower Vase by Yuta Segawa S ¥4,500+TAX, M ¥5,500+TAX, L ¥6,500+TAX

Carl Aubock x I.M.O.K. key ring

Karl Obock was a master craftsman who made great achievements in Austrian modernism. This is a valuable series of key rings made from a mold of the A to Z alphabet, which was made in the early days of Karl Obock's workshop and has not been used up to the present day. It was made possible through the close friendship between Larry, the owner of I.M.O.K., and Carl, the fourth generation. . Since it is made of brass, you can look forward to it changing over time. . I feel that if you put your favorite key ring on your keys, you will never lose it when you get drunk.

Carl Aubock "HAND" ¥12,000+tax,Carl Aubock x I.M.O.K. "O", "K" ¥18,000+TAX

Ligne Blanche Candles

We want to have artworks that will go down in history close to us. . but we can't afford to buy them, and looking at them on our devices is just plain tasteless. But there is no way to buy them, and looking at them on a device is just plain tasteless. Ligne Blanche" is a brand that bridges the gap between "contemporary art" and "utilitarian beauty. The candles, which incorporate artwork by Basquiat, Mapplethorpe, and Keith Haring, not only look great as interior decorations, but also have an excellent fragrance that blends naturally into the room.

Ligne Blanche candles ¥8,200+TAX , ¥10,500+TAX , ¥7,500+TAX

IM OK Daikanyama

Address: 10-8 Sarugaku-cho, Shibuya-ku, Tokyo
Phone: 03-6427-0001
Hours: 11:00 - 20:00, open year-round
Official Site
Instagram:@iam_ok_store

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