FEATURE

Translated By DeepL

New Normal. New Thing. vol.15 What we want in the new age, with three stores.
MONTHLY JOURNAL NOV.2020

New Normal. New Thing. vol.1
Five stores and the things we want in the new era.

We now need masks everywhere we go, and we spend far more time at home. The unexpected arrival of the new normal has gradually changed not only our behavior, but also our values. In this new era, we would like to focus once again on five stores with different colors, such as "Bullpen," "I'm Okay," "Pacifica Collectives," "Bathhouse," and "Chibi. We have tried to think about what we should get in the new era from the viewpoints of both HOUYHNHNM's and stores. The things you want to buy are also perfect for gifts.

BATHHOUSE

HOUYHNHNM'scolumn (e.g. in newspaper)BATHHOUSE is a swimsuit department store owned by Takahiro Goko, who is well known for his knowledge of various antiques and vintage items. The store is filled with items purchased with a flat perspective that is not bound by genre, nationality, or age. The tableware, in particular, is full of pop designs that will make your daily meals more enjoyable.

HOUYHNHNM SELECT

Jochen Holz wine glass

The signature wine glass of Jochen Holz, a German artist based in East London. Jochen Holtz, who specializes in neon works, is known for his fascination with pale shapes that seem to be natural. The vivid colors and the shape, which fits easily in the hand, are nothing short of magnificent. Although it would be lovely to display it as an interior decoration, this glass is only complete when you pour wine into it.

Jochen Holz wine glass ¥17,000+TAX

Vintage ceramic plates

This dinner plate from the 1980s was made by the American tableware brand Studio Nova. The influence of the post-modern design movement that swept the world in 1980 can be clearly felt. With such a fanciful design, it will be even more fun to think about your daily menu.

Vintage ceramic plates each ¥6,000+TAX

Mugs from Ecopark Potteries

This mug from Ecopark Pottery is run by Peter Scheier, an artist who creates a variety of works in his Los Angeles studio. The unique silhouette and artistic look of the mugs are reminiscent of postmodernism, and we are attracted to them. We are drawn to the design, but once you actually hold it in your hand, you will find that it is so easy to use that you will become addicted to it. The mugs are so beautiful that they make you think, "This is what "beauty of use" means.

Ecopark Pottery mug ¥13,000+TAX

SHOP RECOMMEND

Cutlery by Sarah Peselik

The cutlery series is designed by Sarah Peselick, a female designer based in England, and handmade by Vietnamese artisans. The cutlery is made of natural materials, such as Vietnamese buffalo horn, and is entirely handmade, making each piece unique in color and detail. They maintain a balance between classic design and modernity, and also showcase the craftsmanship of Vietnamese artisans.

(Clockwise from top left) Sarah Peselik'sOriental soup spoon ¥2,300+tax, ,Salt shovel ¥1,600+tax, ,Small Tea Caddy Spoon ¥1,600+tax, ,Small Butter Knife ¥2,300+tax, ,Chunky Fork ¥2,300+tax, ,Chunky teaspoon ¥2,300+tax, ,Caviar spoon ¥1,700+tax, ,Egg spoon each ¥2,000+TAX

Tissue box cover from Swimsuit Department

The original tissue box cover with a hamburger motif is boldly trimmed with a large pattern, just like a poster by the American furniture maker Herman Miller. The cover is available in two colors, "vivid" and "pastel," making it tempting to be greedy, just like when you pick one out at a fast food restaurant. The jokey designs will naturally make you feel better even if you are depressed and crying.

The Swimsuit Department'sTissue box cover hamburger "Vivid" ¥4,000+TAX, ,Pastel" ¥4,000+TAX

Vintage Kogada Ware

This set of sake cups is from Kogada-yaki, a folk kiln in Sarayama, a community of potters with a history of more than 300 years in the mountains of Hita City, Oita Prefecture. Small pieces of Oshkada-yaki pottery and the kind of miscellaneous vessels that were mass-produced, known as "numbered pieces," are less elaborate in design, but they have a healthy beauty that transcends intention, cultivated by the number of pieces done and the long years spent in the kiln.
This creamy white glaze, which is a characteristic of old Kogada ware, has been replaced by a whiter one since around the 1970s to suit consumer tastes, so this is another detail that can only be found in older pieces.

White glazed flying canna sake cup set / Kogada ware ¥5,000+TAX

bathhouse

Address: Villa Uchikawa 201, 3-36-26 Jingumae, Shibuya-ku, Tokyo
Phone: 03-6804-6288
Hours: Thursday - Sunday 13:00 - 18:00 (open by appointment Monday - Wednesday)
Official Site
Instagram: @
bathhouse_shop

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