FEATURE | TIE UP

Translated By DeepL

Wild Turkey and Ayame Imaizumi Yu. And time to mature.
Tell me the time.

Wild Turkey and Ayame Imaizumi Yu. And time to mature.

Bourbon is an adult's way of sharing quality time together . Many people may have this impression when they hear the word "bourbon. WILD TURKEY, known as the "King of Bourbon," has a superb bottle that seems to embody this image. The top-of-the-line Master's Keep series is produced in limited quantities under a different theme each year. This year, Wild Turkey Masters Keep Bottled in Bond ( or BIB), which has been aged for 17 years, was released. While sipping on this luxurious drink, we talked to Mr. Imaizumi, designer of the eyewear brand "ayame," about aging and how he chooses things. We learned that ayame's products have something in common with bourbon.

  • Photo_Masaru Katou
  • Text_Shogo Komatsu
  • Edit_Shun Koda

Wild Turkey 13 years old A high-quality classic that lives up to expectations.

I would like to ask you about your aesthetic sense. Do you have any criteria for choosing things?

Imaizumi:. I value intuition. . I am talking about intuition, but when it comes to choosing things, I go with my gut. I choose what I intuitively like without thinking about it. I think that is the joy of choosing things.

Wild Turkey 13 years old ¥8,000+TAX
The distiller uses oak barrel-aged bottles that have been aged for 13 years or more. It features a complex and delicate taste with a rich vanilla aroma derived from oak barrels and a fruity aroma reminiscent of pears, followed by a long, spicy finish. It is a gem created by the passion of Wild Turkey distillery manager Jimmy Russell and his son Eddie Russell for bourbon making and the abundant nature of Kentucky.

. I guess you could say that I don't think with my head, but listen to my heart.

Imaizumi:Yes, that's right. This may sound like an afterthought, but the things I intuitively choose are flashy or peculiar, and this is reflected in the products. Seeing this, it makes me think about what is interesting. It makes me think about what is interesting.

Do you ever feel like you made a mistake by going with your gut?

Imaizumi:Of course there are (laughs). But that's something I wouldn't have known if I hadn't bought it, and it's hard to get 100 points from the start, isn't it? I believe that everything is an accumulation of failures. . Maybe it's like developing a good sense of discernment by exploring what you really like.

You are absolutely right. This approach is similar to that of Ayame's product production, isn't it?

Imaizumi:There is no right or wrong way to choose things, and I think that's fine. . I would rather value the fun and exciting feelings I have when I am choosing. If I'm going to eat, it's more fun to look for it on my own feet, not to look it up on the Internet from the beginning. But you don't know how to find a good restaurant without making mistakes, do you?

. I would be very happy if I casually entered a restaurant and found it to be my type, wouldn't I?

Imaizumi:There is so much information on the Internet and social networking sites about what is good and what is not, that it is easy to have preconceived notions. There is nothing wrong with using information as a reference, but I don't think it's a good idea to take it all on faith and unconsciously do something that doesn't conform to one's own will. . Therefore, I want to value my own senses, and even if I fail as a result, I should be satisfied.

Christmas and New Year's gift-giving season is just around the corner. What do you consider important when choosing gifts?

Imaizumi:It would be nice if we could create an emotional experience. The distance between you and the recipient is also important, as well as hospitality and thoughtfulness. It is also because I am a drinker, and I often give alcoholic beverages to people I have had drinks with. I buy alcohol that I think they will enjoy, and use it as an excuse to have a drink with them.

Wild Turkey 13 Year Old seems like it would make a great gift. Generally speaking, the aging limit for bourbon is 10 years, but it is 3 years longer than that.

Imaizumi:It's different from BIB, but it has an aroma and taste that gives a glimpse of it. It has a vanilla-like aroma with a spicy aftertaste; it is smoother to drink than BIB, so it is easy to drink straight. . even if you mix it with soda, you'll still be able to enjoy the aroma and taste. . I would love to go visit my friends with this bottle in hand. Drinking it in an unusual setting, such as a lodge or camping trip, would also be very satisfying.

. owns two "Rolex" watches. . this one was made in 1983, the year of my birth. . I was looking for it and finally found it. They say a Rolex never goes down in value, so it's an asset.

Mr. Imaizumi uses a light-dimming lens for "ZIPANGU" that changes color according to the amount of ultraviolet rays. Many people match them with "Ayame" eyewear, and the flagship store is number one in the area in terms of sales of the light-dimming lenses.

Wild Turkey 13 Year Old is the best Kentucky Straight Bourbon, and it has the essence of BIB. This is not a limited edition, but a standard product.

Imaizumi:It is nice to have a steady supply of good tasting sake. It is the perfect daily luxury.

I guess you can feel secure in a standard product. And yet, they are of high quality. That may be similar to Ayame's products. After drinking this, my impression of bourbon changed.

Imaizumi:Bourbon may seem a bit prestigious, but I think it's easy to drink and makes you more familiar with it.

INFORMATION

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