FEATURE

Translated By DeepL

MEN'S BEAUTY IS HIP? vol.1Beauty men in the industry, gather around! The secret!  Beauty Summit.
MONTHLY JOURNAL DEC.2020

MEN'S BEAUTY IS HIP? vol.1
Beauty guys in the industry, gather around!
The Secret! Beauty Summit.

Recently I have been hearing more and more about "men's beauty". Other than washing and moisturizing your face, what does beauty mean? Is it scary? Bitter? Difficult? . We bring it to you for those who may be asking themselves, "Is it scary, bitter, or difficult? We secretly asked four people who have already incorporated beauty into their lifestyles about the ABC's of "beauty for men," and what they have to say is neither scary nor bitter, but actually quite interesting.

. All cosmetics in this article are personal items. All prices are editorial research.

  • Photo_Kosuke Matsuki
  • Text_Mariko Urayasu
  • Edit_Yuri Sudo

PROFILE

Matsudaira Iori

Born in 1992 . Photographer , filmmaker. . His works include portraits, fashion shoots, and image movies. . He has dry and sensitive skin himself, and is making an effort to choose the right products for daily care.

PROFILE

Naoya Inoue

Born in 1995 . She is a regular fashion snapper for men's magazines and other fashion magazines as a fashionable PR person. She also takes a positive approach to beauty, and her sense of style shines through in her selection of eye-catching items.

PROFILE

Shoji Sho

Born in 1993 . Stylist. He has worked with countless media. He styles not only men, but also women and spaces. Since he was a child, he has been familiar with beauty, and has a keen sense of beauty, having chosen cosmetics just as he would choose clothes.

PROFILE

Shunta Suzuki

Born in 1992 . An editor at Rhino, her main work is web and catalog production. . He is well versed in beauty, having previously worked in the editorial department of a women's magazine. . She is well versed not only in skin care and hair care, but also in a wide range of products such as gear and oral care.

My first encounter with beauty was with my family.

HOUYHNHNM: Please bring the cosmetics you usually use! I was surprised to see such a lineup of variations just by saying, "Bring your usual cosmetics! . It is because you have already made beauty a part of your daily routine that you are able to create such a lineup. . First of all, please tell us how you got started with beauty.

Matsudaira:I was a member of the track team in junior high and high school, and I used GATSBY facial paper to wipe off sweat. My mother and older sister saw my dry skin and were concerned, so they recommended lotion.

Inoue: I was also in an athletic club in junior high and high school. I played tennis, and I got a terrible sunburn. At the time, my mother recommended that I use aloe gel all over my body! My mother recommended aloe gel, and I used it all over my body.

Suzuki: I remember that, there was aloe gel (laughs).

HOUYHNHNM's: So there are common memories in cosmetics, after all.

Inoue: I thought I wanted to do something about that too because it was tingling, so maybe it wasn't a beauty thing.

Sho: By the way, I was influenced by my older sister. By the time I was in high school, I was very conscious of taking care of my skin, and I loved using items from Kiehl's. There was a time when I used high-end cosmetics, and I also used items from Chanel. There was a time when I used high-end cosmetics, and I even used Chanel products (laughs).

HOUYHNHNM: It's quite entertaining (laughs).

Suzuki: I was also completely influenced by my mother. My mother loved cosmetics, and she used me as a test subject to try them out (laughs). When I was in junior high school, she gave me a lotion and said, "Try it. I used it without questioning it, and that was the first time. It was a normal thing to do.

HOUYHNHNM: It has been more than a decade since that encounter. Have your reasons for still enjoying beauty changed?

Suzuki: It is a kind of personal appearance. I want to make a good first impression. It is also fun to think about the balance with fashion.

Sho: Greedy! I might be a creature of habit . What I do is just the really basic stuff, and I don't think I add anything that is a jumping off point.

Inoue: I am also close to Sho, and it is a part of my life. Also, because of my job as a PR person, I want to take care of first impressions. . personal appearance, as well as habits.

Matsudaira: For me, it's all of a sudden, it's about improving problems. Even now, when I am busy, I get adult pimples, so I imagine that I am just working on improving my base.

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