FEATURE | TIE UP

Translated By DeepL

Allbirds unravels five expressions of five sustainable ideas.
Aiming for a healthy life

Allbirds unravels five expressions of five sustainable ideas.

Allbirds was born in San Francisco in 2016. Allbirds is actually the brainchild of Tim Brown, a former New Zealand national soccer player, and Joey Zwillinger, a biotechnologist. In addition to the finest merino wool and clean design, the brand is characterized by its environmentally friendly and sustainable manufacturing practices. Sustainable manufacturing has been a hot topic for quite some time now, and this brand shines with its down-to-earth and honest products. In this issue, we interviewed five people who support "Allbirds" and asked them what they mean by "sustainable" in their own words.

No. 1

Ota (hereditary title; orig. one of the two highest such titles, later demoted to sixth highest of eight)

Please tell us what you think of the items when you actually wear them.

It's super warm. I chose a merino wool knit this time, but I usually wear a merino wool T-shirt. I also wrap merino wool around my head when I am working on the farm. . It doesn't stink and dries quickly, so it's very useful.

The shoes are comfortable. . and they are easy to dry, yet warm in winter. . The fact that they can be washed in their entirety is also a blessing for those of us who are covered in dirt.

What about the design aspect?

It was simple, and I thought it was really nice. When I was working in the fashion industry, I heard from buyers around the world why Japanese designers' clothes were having a hard time selling, and they said, "It's complicated and hard to wash. . In fact, clothes that have to be carefully hand-washed and detergent-careful are hard to wash. In that aspect, cardigans are less likely to stink thanks to merino wool, and shoes are easy to handle because they can be washed in their entirety.

What are the key points of coordination?

The point is all about simplicity. . I usually only wear simple things. I used to wear this and that, but as I get older, I am getting simpler and simpler.

What is important to you when choosing clothes?

. the emphasis is on being able to wear it for a long time. I don't want to have something that I can't wear for a long time. I try to pass on to my juniors the clothes I used to wear that are in good condition.

Do you usually do something environmentally friendly?

I try to wear clothes to the limit, and when they are somewhat old, I use them as farming clothes. . At my farm, I try to buy only the minimum necessary amount of new things. If we buy too many things, we will have a garbage problem when we throw them away. . I also receive various tools from retired people in my neighborhood, and they let me use them instead of paying for repairs.

Wool Cardi ¥19,000 in TAX

This cardigan is made of the brand's iconic merino wool. The low-gauge knit, roughly knit in two layers, is highly insulating and does not easily lose its shape. The minimalist design matches any style, and its versatility allows it to be worn for three seasons.

Wool Pipers ¥12,500 in TAX

A low-cut sneaker with a classic design. The upper, made of ZQ merino wool, which meets strict environmental and ethical standards, has a soft and quaint appearance. The outsole is made from sugarcane, and no detail has been left out in consideration of the environment. If the insole and shoelaces are removed, the entire pair can be washed in a washing machine.

PROFILE

Ota (hereditary title; orig. one of the two highest such titles, later demoted to sixth highest of eight)

Born in Tokyo, Japan in 1982 . At the age of 21, he moved to the U.S. to study fashion business and lived in New York. After returning to Japan, he worked for a domestic apparel company in charge of brand PR and sales. 2014, he moved into the agricultural industry and established "T.Y.FARM" in Ome, Tokyo, which was acquired when its parent company withdrew from the business, and became independent as "Ome Farm" in 2017.

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