FEATURE

Translated By DeepL

So, What is NEW VINTAGE? Spin-off: The appeal of Supreme from a "New Vintage" point of view.
What Is NEW VINTAGE?

So, What is NEW VINTAGE? Spin-off
The appeal of Supreme from a "new vintage" point of view.

In the 1990s, the term "vintage" was used to describe vintage clothing that did not meet the definition of "antique," but was still valuable. Nowadays, there is a movement to find new value in "new vintage," which includes vintage clothing from the 1980s onward, which was called "regular" clothing at the time. Four vintage clothing stores with different styles propose new ways to enjoy vintage clothing. So, What is NEW VINTAGE? This is a spin-off of the series "So, what's NEW VINTAGE? The theme is SUPREME, now the absolute king of the street. Each store introduced items that will remain as new vintage items and talked about what to look for and how to enjoy them in this 10,000-plus-character talk. It's a bit long, but please bear with us until the end!

Selector 2_blue room Tomohiro Kasai & Motoi Hatsuki

Gather information from the Internet and back issues of magazines!

Next up are Hazuki and Kasai of blue romm. They are both wearing the same zip hoodie.

Hazuki: . It looks plain at a glance, but I personally really like this item. Supreme" often samples logos. For example, Patagonia is famous for sampling their logo. This one has the Cornucopia of "CARHARTT" with an "S" in the initials. There are also "traditional jackets," caps, and pants with the same logo and the same design. I like this item so much that at one time I had it in three different colors.

Thermal lining seems to be very insulating.

Hazuki: It's really warm. By the way, do you guys remember when this was released?

Aoki: Hmmm , I don't know .

Ito: I think it was about 200...9 years!

Hazuki: ...Actually, this is 2002.

Ito: What, 2002!

Sakamoto: What are you pretending not to know and hooking up with your seniors? (Laughs)

All: (Laughing hysterically)

Hazuki: I asked a little mean question (laughs). (Laughs.) Sorry about that, Mr. Ito! There is some debate on overseas fan sites as to whether it is 1998 or 2002, but I think it is the latter, considering the details. After that, the paper tag became thicker, and from there it became slippery, and the one-gram label was added to the domestic sales.

All: Heh~ (impressed)

Aoki: Is that for any item?

Hazuki: Mostly yes. Also, I like Yosuke Kubozuka a lot....

Aoki: I like it too!

Ito: Same .

Hazuki: Seriously? Well, I guess you guys are better off....

All: No, no (laughs).

Hazuki: So I found two pictures of Mr. Kubozuka wearing this hoodie on the internet and in magazines. . Both of them with shaved heads. Then, in terms of the time period, I could identify it as 2002, around the time of the release of the movie "The Cherry Blossom of Madness"....

All: Oh~! (SURPRISE)

Hazuki: Furthermore, he wears this in the Life Card commercials , too.

Aoki: You know, the one famous for "So? ." is the famous "So?

Hazuki: Yes, that's right! I wore it with a beanie from "SARCASTIC" and when the camera was on the train platform, the logo was glimpsed as the camera was zooming in from below. And I thought, "This is it! I thought, "This is it!

Aoki: But neither of you two are in real time, right? You find them online?

Hazuki: It was hard to tell from the YouTube video whether the color was black or navy, so I had to pause and replay the video several times to make sure, and I think the color is black.

Ito: Wahahaha, you dig... (laughs)

Sakamoto: So, from today onward, we'll be saying, "So! It's a "hoodie"!

Hazuki: Unlike you, we were not able to experience many things in real time, so we can only obtain information from the Internet and back issues of magazines like this. However, the information is packaged with the atmosphere of the time, and the more we look into it, the more we discover new things.

. Approaching vintage clothing through videos and magazines is also a standard way of searching for vintage clothing, but I didn't realize that YouTube is now being used to determine the age of the clothing.

Sakamoto: It's a way of digging that is unique to the digital native generation, totally.

Hazuki: The point of sampling "Carhartt" is of course the point, but there are many places to talk about it, such as the tags that change depending on the atmosphere of the times and who was wearing it in commercials. By the way, in the 90's, there were some items with a tag of "BASSETT WALKER" used on the body. This is the same with "SUBWARE" and "STUSSY. It seems that this tag was used by many skate brands in the 1990s. Good Enough" also used a Lee body, but if you turn over the tag, you will see "Basset Walker" on it, so they were probably made on an OEM basis for Lee. So, the blank body was used by street brands.

Cargo pants from the same year , with Sean Font tag.

Hazuki: . these pants are interesting, too. They were made in 1996, the same year as ours....

Ito: Born in 1996! Tame....

Hazuki: The most distinctive feature is the quality tag, commonly known as the "Sean font," which is attached to the box logo tag. The register number (an identification number issued to businesses that manufacture, import, and sell wool and fur products in the U.S.) was the same as Stussy's, and there is no doubt that they were made in the same factory, but it is not clear whether they were made for fun or OEM. However, the founder, James Javier, originally came from "Stussy," so it is only natural that these items existed in the early days if we consider that the company was started with the support of Sean Stussy.

Ito: There were also T-shirts with Sean fonts. Around this time, there was still no Japanese distributor, and items purchased from "Stormy" and other stores were sold. Later, "Made in World" and others began to carry them. After HECTIC became the Japanese distributor, the name became known to people other than skaters.

Hazuki: That's right. Some people of our generation think that "Supreme is cool, but Stussy is...," but if you trace back to the origin, the origin is the same. The hoodies and pants may not resonate with younger people because they look so plain, but I selected them as historical materials that show the connection between the two, and I wanted to take this opportunity to let everyone know about them.

. You say it is an important discovery from a street archaeological point of view. Mr. Aoki , what do you think?

Aoki: I think it's great. It is interesting to read the background of production by looking at the tag, because it is completely vintage, and the perspective of telling the history of the product was not available in our generation.

Sakamoto: We were surprised because we didn't see it that way.

Ito: And in terms of the time period, I don't think it will probably come up again, because I didn't have the sense to wear it with care just because it was Supreme. I don't think you'll find any more of those early items. I think all the skaters wore them until they were worn to shreds, and then threw them away.

Hazuki: In fact, I have only one pair of shorts with the Sean Font tag on them, and as you said, they all have tattered hems when I find them.

Aoki: It was the "skater's clothing" of the time.

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