FEATURE

Translated By DeepL

So, What is NEW VINTAGE? Spin-off: The appeal of Supreme from a "New Vintage" point of view.
What Is NEW VINTAGE?

So, What is NEW VINTAGE? Spin-off
The appeal of Supreme from a "new vintage" point of view.

In the 1990s, the term "vintage" was used to describe vintage clothing that did not meet the definition of "antique," but was still valuable. Nowadays, there is a movement to find new value in "new vintage," which includes vintage clothing from the 1980s onward, which was called "regular" clothing at the time. Four vintage clothing stores with different styles propose new ways to enjoy vintage clothing. So, What is NEW VINTAGE? This is a spin-off of the series "So, what's NEW VINTAGE? The theme is SUPREME, now the absolute king of the street. Each store introduced items that will remain as new vintage items and talked about what to look for and how to enjoy them in this 10,000-plus-character talk. It's a bit long, but please bear with us until the end!

Selector 4_Itoh Shoten Tadahiro Itoh

Only 100 produced! Gonz wore that G-8.

Lastly, Mr. Ito, please!

Ito: Everyone's presentations were so good that I'm starting to lose confidence... (sweat). . I'll get back on track and start with G-8.

All: O~!

Ito: Different color of the jacket known to have been worn by Mark Gonzalez. This was released in 1995-96, I think. I got it about 10 years ago, when old Supreme jackets were still not worth that much, and I had to get down on my knees and ask the person involved to give it to me for 8,000 yen (laughs).

Sakamoto: Are you serious? . They're selling for 10 times what they used to. A few years ago, the G-8, on which the Spiwak was based, went up in price.

Ito: Since it was a time when there was still no distributor in Japan, there were very few of them on the market, and according to one theory, there are not even 100 of them. Moreover, compared to the black one that Gonz wore, this olive one is probably rarer.

How was it different from the base model?

Aoki: The ribbed hem has been removed, the length has been lengthened, the front pockets are slightly lower, and there are sub-pockets on the side pockets. The "Spiwak" version has more padding to keep the wearer warm. But the lack of padding is what gives it the silhouette shown in the photo of Gonz wearing it.

Sakamoto: Hey! That loose feeling is the best!

Ito: In the early days, stadium jackets were also available without ribbed hems, and they were indeed comfortable to wear. However, since they did not provide heat retention, it was difficult to know when to wear them. (laugh). (Laughs.) It is probably just right for skaters to wear, though, as they sweat when they move. I can't live without it!

Sakamoto: As I mentioned earlier, we often sample from vintage clothing, so from the perspective of vintage clothing stores, it is an indicator that "this is what's coming next! As I mentioned earlier, we often sample from vintage clothing, so from the perspective of vintage clothing stores, it is an indicator that "this is what's coming next!

Kasai: No, it's cool!

Hazuki: Most of the younger generation probably learned about the G-8 when they saw the updated version that SSZ sampled as the Gonz jacket. We were all wearing them with sweatshirts as innerwear, just like Gonz.

I had at most 100 of them, too many favorite camp caps.

. and the other is the camp cap, which is a classic item.

Ito: The balloon pattern is not that old, it was released in 2009. At that time, Supreme's popularity in Japan was on the wane.

Sakamoto: That's true! I don't know this.

Ito: I loved this camp cap so much that I had at least 100 of them at one time. The fiber lits I chose were from this period when Rendon Babenzine, who is now in charge of "NOAH," was the creative director of the brand. As I mentioned earlier, Supreme was not popular in Japan, so the number of each item produced was extremely small. Therefore, items from 2007 to 2010 are sold at a very high price on eBay even in Japan.

All: Heh .

Ito: . I think this cap or something like it is being traded for $500 or something like that. The motif is a balloon, and the original is from " Polo Ralph Lauren. I happened to be walking in Sendagaya when I saw a woman riding past me on a mama bicycle , wearing a navy balloon. I thought about running after her and getting down on my knees to ask her to give it to me, but I decided against it (laughs).

Sakamoto: This guy doesn't hesitate to get down on his knees (laughs).

Ito: Back to the subject, these camp caps are also very interesting, and from about the mid-2000s, the silhouette of the cap suddenly becomes deeper to wear. (Looking at the two guys in the blue room) Do you know why?

Hazuki & Kasai: No , I don't know.

Ito: All right, I've got a chance to make up for this! We have a chance to make a comeback! As the number of stores has increased and the market in Japan has expanded more than in our home country, we have localized the headwear to fit the Japanese market by making it deeper. Originally, the visor was shallow and slightly curved to suit Westerners, but we have deepened the visor and made it straighter.

After such a downturn, when did you return to the mainstream of the street?

Ito: Starting in 2011 or so, the popularity of the brand began to revive after the rapper Tyler the Creator started wearing it. . So, it is truly a time of valley, but that is why there are many hidden masterpieces, and they are quite hot.

Mr. Aoki , how do you like it?

Aoki: . good.

Sakamoto: . I mean, I didn't notice that the silhouette had changed.

Sakamoto: . the visor part is also slightly curved again in recent years.

Ito: . Yes, that's right. Also, I brought 3 types of the same camp caps with me this time....

Since you're here, I'd love to see that, too!

Ito: First, a collaboration with Ramelzee. This is the first one, released in 2002, which was reissued last year, and at that time there were also backpacks, but they were very expensive! The design is different because Ramelzy used spray-sprayed fabric. The gray elephant pattern was made in 2002, I think. It was right around the same time that we collaborated with NIKE and released the famous "DUNK LOW PRO SB SUPREME". There were many items sampling the elephant pattern from other street brands as well, around this time. If you put it out there, it will sell! It was like, "If you put it out, it will sell! I think the navy elephant pattern was also released around the same time.

Sakamoto: Considering that the elephant pattern is a motif sampled from the "AIR JORDAN 3," it can be said that it is a keyword that connects the generation older than us and the younger generation like the "Blue Room. From such a point of view, I can feel that it is a valuable new vintage item.

I'm sure you can tell the difference between a real boot and a boot, but how do you know which is which?

Ito: In terms of camp caps, there are quite a few points to distinguish between them, such as the position of the tag and the shape of the adjuster. These days, if you look on the Internet, you can find blogs that explain how to tell a boot from a cap. I have an image that there were a lot of boots with the black watch pattern in particular.

Hazuki: And if you see a lot of them, you can kind of tell them apart.

Sakamoto: Heh . In the first place, bootlegs are created because items such as collaboration items are sold at a high price. On the other hand, inline items such as the ones we picked up are not likely to be bootable.

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