FEATURE

Translated By DeepL

Redefining the Standard! The Journal Standard Challenge.
Featuring STANDARD JOURNAL

Redefining Standards!
Journal Standard's Challenge.

The new label of the select store JOURNAL STANDARD, "JOURNAL STANDARDSTANDARD JOURNALThe project is a major undertaking by Journal Standard to redefine its own standards before its 25th anniversary. This is a major project by Journal Standard to redefine its own standards in anticipation of its 25th anniversary. The project is planned and produced byHOUYHNHNM's here.The creators of the group "IAC (International Association of Creators)".

The much-talked-about project, which has been the subject of much anticipation within the industry, will launch in full force on February 1 (Mon.). For this interview, we sat down with the creators participating in the first phase of "Standard Journal" and the people involved in the project to hear about everything from the project's intentions, to the unusual planning meeting where the entire production process was shown on YouTube, to the actual items produced.

  • Photo_Masayuki Nakaya (Interview)
  • Text_Shogo Komatsu
  • Edit_Ryo Komuta

Questions for creators

Yuhi Ozaki

Q1. What kind of image did you have of "Journal Standard" in the past?
A. A. B. I liked the unique selections that were based on American casual, but intertwined with European items, sublimating them into a classy and elegant casual fashion.

Q2. Of all the items you made this time, which is your favorite in particular? And why?
A. A. B. Shirt. I like the fact that the difference in expression between the different fabrics is minute and nice and hard to tell , chic & shy.

Q3. Please let us know if there are any items created by designers other than yourself that you "like".
A. A. B. These are Mr. Terada's docking pants!

Q4. What were your first impressions of this project, which will show the behind-the-scenes production process, and how did you feel after actually being involved in it?
A. A. B. First of all, although this is a perfect project from a YouTube point of view, the length of the video detracts from it (laughs). I am sure that the content you want to see is what is behind the scenes, but our job is essentially that of a "magician," and there are times when it is better to leave the dream as a dream. I felt that this is a double-edged sword in many ways. I felt it was a double-edged sword in many ways! (Laughs). Also, it's hard to speak through a mask. It's hard to speak, and it's hard to hear when you are watching. I think the content will be better once the corona is settled, though.

Q5. Once again, what does the word "standard" mean?
A. A. B. Jazz "standards". Songs have been arranged all over the world through the ages, but no matter which arrangement you hear, you know it's the song, and it's still a good song. It is a royalty and a standard. . sometimes they are added to record albums as an "insurance policy. In the same way, the "standard" of a piece of clothing is repeatedly rearranged and adapted to the times while respecting the main melody.

Daishi Nishino

Q1. What kind of image did you have of "Journal Standard" until now?
A. A. B. . I had the image of an American-based select store. . Like if you go to the Journal, you can find American-made products (laughs).

Q2. Of all the items you made this time, which is your favorite in particular? And why?
A. A. B. It is still my field of pants! As for the pants, the last minute trial and error has resulted in the best possible finish.

Q3. Please let us know if there are any items created by designers other than yourself that you "like".
A. A. B. I thought Mr. Terada's M-65 front and M-47 back docking pants were very nice.

Q4. What were your first impressions of this project, which will show the behind-the-scenes production process, and how did you feel after actually being involved in it?
A. A. B. At first I was puzzled when I went in with no knowledge of what I was doing, but once I started doing it, I was able to do it naturally without much awareness.

Q5. Once again, what does the word "standard" mean?
A. A. B. I believe that the standard will change depending on the person and the times, but I think it is the middle of the road in each environment.

Norio Terada

Q1. What kind of image did you have of "Journal Standard" in the past?
A. A. B. The image of the American casual and military and work genres are the most solidly built of the major selections.

Q2. Of all the items you made this time, which is your favorite in particular? And why?
A. A. B. These are military pants (baker pants + M-47). The design technique is something we have done at "York," but we have never made military pants that look like military pants, and I thought that this item was a good combination of the "Journal Standard" style and the "York" style. It was a great inspiration for me as well.

Q3. Please let us know if there are any items created by designers other than yourself that you "like".
A. A. B. Mr. Minami... military pants.
These military pants are made of a double layer of 100/2 broadcloth fabric, which is never done in Select's originals. The elegance of the material, the fullness of the double layer of thin fabric, and the puckering make these pants bold and delicate, and I want to wear them.

Mr. Ozaki...crazy pattern shirt
. I liked the mature, crazy look shown by the difference in material texture, which is not a crazy pattern. I was impressed by the use of different materials for different parts.

Mr. Nishino...US Air Force Utility Pants
These pants have both the ruggedness and elegance typical of Mr. Nishino, and I thought they were a different approach from the "NEAT" pants, which I liked.

Q4. What were your first impressions of this project, which will show the behind-the-scenes production process, and how did you feel after actually being involved in it?
A. A. B. I thought that showing the process of making clothes was an appropriate way to show the process of making clothes in this day and age, but I felt that it was a very fresh attempt to do so by a major boutique rather than a small brand like Domesse, and my first impression was that it sounded interesting. My first impression was that it would be interesting, and the most interesting thing about being involved in the project was that I was able to see the process of four designers creating clothes with completely different approaches.

Q5. Once again, what does the word "standard" mean?
A. A. B. The image of something that is universal and will remain forever made me feel that it is something that is sought after in each era.

Takayuki Minami

Q1. What kind of image did you have of "Journal Standard" in the past?
A. A. B. I honestly didn't know much about the store, only that it was strong in American casual wear. I had less knowledge than most people.

Q2. Of all the items you made this time, which is your favorite in particular? And why?
A. A. B. Military bread. It turned out better than I expected, and I think the image I discussed with Mr. Abe was well realized.

Q3. Please let us know if there are any items created by designers other than yourself that you "like".
A. A. B. [Joon] I thought what you made was interesting. . It didn't look like "Journal Standard" at all (laughs).

Q4. What were your first impressions of this project, which will show the behind-the-scenes production process, and how did you feel after actually being involved in it?
A. A. B. I think it is an interesting project for the customers. It is nerve-wracking for the person doing it, as there are some things you are not allowed to say, but it's a good way to communicate your intentions to the customers. But it is a good project to convey the intention to the customers.

Q5. Once again, what does the word "standard" mean?
A. A. B. It's hard to say, but there are as many things as there are people. . it is different for each person depending on his/her itinerary and influences. I think it is practically personal.

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