FEATURE | TIE UP

Translated By DeepL

Naoto Okutomi's styling at Shibuya Parco.
FASHION CRUISING in SPRING

Naoto Okutomi's styling at Shibuya Parco.

The spring/summer season of 2021 has arrived. The Corona Crisis shows no signs of abating, but the clothes that are steadily beginning to hit the sales floors are making me feel a little better. Clothes are still good. ......Think you can't be in a cheerful mood right now? No, no, no, time will pass whether you cry or laugh, and if that's the case, you have to dance. That's why I went to Shibuya PARCO, where the hottest fashion brands are lined up, with Naoto Okutomi, who runs a vintage clothing store, DJs, cooks takoyaki (octopus dumplings)......, and is active in many other fields based in Shibuya. We invited two of our friends who know each other well as models and took the liberty of styling and shooting fashion while visiting four stores!

  • Photo_Hidetoshi Narita
  • Text_Masahiro Kosaka (CORNELL)
  • Edit_Yuri Sudo

Something is slowly slipping away, and what I am doing now is really strange.

This is the 13th year since "BOY" started?

Okutomi:. Yes, it is. I guess this is how life goes by in the blink of an eye. ...... (laughs) I've been running a store in Shibuya since I was 19 years old, and it's no exaggeration to say that I devoted my youth to it.

Your store itself has been slowly changing its form, and I imagine that your own activities have also been broadening in line with that change.

Okutomi:. It's getting more and more mysterious (laughs). (Laughs.) What I am doing now, for example, is really mysterious. In the beginning, I was doing something a little more like a vintage clothing store. Something gradually shifted, but, well, it is what I wanted to do.

Did you always envision working as a stylist someday as well?

Okutomi:No, not really... I was asked by a model friend of mine about 10 years ago. I was in charge of styling for Aimyon's "I want to tell you about my love," and that was when I started getting requests from companies.

I see.

Okutomi:In running a store, every day is a styling day, both for me and my customers. So, I thought, "I might be able to do it.

What do you want 2021 to be like?

Okutomi:This year, I would like to do something at Parco again. Last year, we did some crazy things, like running a panda car on the rooftop. A friend of mine did a tattoo at a gallery the other day.

A VIRGIN:That, my friend went there too!

Okutomi:PARCO is a playground fundamentally, and since they accept everything, I am really allowed to play. After the renovation, it is not so much about fashion as it used to be, and there are more interesting events. . By the way, I think I'm getting a bit full of myself.

Kato:The vegan fried chicken , was very tasty.

Okutomi:I don't need another night. ......

A VIRGIN:Eh, I'll eat at night .

Okutomi:Yes, I thought we were supposed to go out for a drink afterwards (laughs).

INFORMATION

Shibuya PARCO

Address: 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Phone: 03-3464-5111
Hours: 11:00 - 20:00
*Opening hours are shortened to prevent the spread of coronavirus infection. Please inquire at each store when you visit, as this may change depending on the situation.
shibuya.parco.jp

This year's spring/summer collection is now available on the special "SHIBUYA PARCO S/S NEW LOOK" page. A limited time offer campaign is also being held at the same time.
For more informationCheck from

SHIBUYA PARCO S/S NEW LOOK Campaign Details

1) Shibuya PARCO only! 1,500 yen discount coupon
PARCO ONLINE STORE (Shibuya PARCO store) is offering a coupon for ¥1,500 off a purchase of ¥15,000 (tax included) or more. Coupons can only be combined at the same store.
Coupon code at checkout[shibuya1500]Please enter the following information.
Period: Tuesday, February 9, 12:00 - Sunday, February 28, 23:59
For more informationCheck from

Can be used at all PARCO ONLINE stores! 3,000 yen discount coupon
A coupon for ¥3,000 off a purchase of ¥30,000 (including tax) or more is being distributed at all PARCO ONLINE SHOP stores. Coupons can only be combined at the same store.
Coupon code at checkoutP210113]Please enter the following information.
Period: January 13 (Wed.) 12:00 - February 28 (Sun.) 23:59
For more informationCheck from
PARCO ONLINE STORE

Shibuya PARCO × Wolt Special Campaign
During the period, 865 (PARCO) yen discount for the first order of Wolt at restaurants in Shibuya PARCO.
Coupon code at checkoutPARCOPlease enter the following information.
Furthermore, until February 28 (Sun.), delivery within 1.5 km is free of charge. (A flat rate of ¥149 is also available for delivery over 1.5 km.
Period: February 14 (Sun.)
For more informationCheck from

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