FEATURE | TIE UP

Translated By DeepL

A chance encounter between tokyovitamin and Converse, looking at the retro & future era.
tokyovitamin meets CONVERSE

A chance encounter between tokyovitamin and Converse, looking at the retro & future era.

This season, "CONVERSE" presented a collection based on the theme of "Retro & Future. How will this collection, which incorporates retro and new age moods, resonate with the young people known as "Generation Z"? HOUYHNHNM's" asked the creators and artists of tokyovitamin, a music label and brand that has been gaining more and more momentum in recent years, to do their own styling and tell a photo story. We will also delve into the full scope of their activities, and unravel the appeal of "Converse" through the words of each of them.

  • Photo_Cho Ongo
  • Text_Yuho Nomura
  • Coordinate_udai
  • Edit_Yosuke Ishii

TOKYOVITAMIN and Converse.

VICK / ALL STAR 100 CB CHUNK HI
Converse is a comfortable brand for me. I have worn many pairs in the past, but the sneakers I wore this time were fresh with a combat boot-like design and comfort. I think they are easy to match with my everyday outfits.

DJ DISK / ALL STAR 100 DIGITALBIT HI
The "All Star" itself has been a favorite sneaker of mine for a long time, and I have worn them out and replaced them many times over the years. The "All Star 100" I wore on this day didn't look very different, but it had a thicker shoe tongue, and the ankle cushioning was comfortable and the fit was excellent. I also like the pale light green hue."

DUKE OF HARAJUKU / STAR&BARS SPACESHUTTLE
For me, Converse has a punk, minimalist image. There are many basic models that everyone knows, and the futuristic design of the sneakers I wore this time, with the space shuttle as a motif, was innovative and good. Personally, I like high-cut models and designs that look cute."

KENCHAN / JACK PURCELL RUBBERPIECE RH
When I was in junior high school, I used to wear black All-Stars with skinny pants, so wearing "Converse" shoes again brings back memories of those days. However, the "Jack Purcell" shoes I wore this time were fresh because they were bold, one-belted shoes, not the so-called "Converse" type. As I've gotten older, I've come to appreciate the benefits of sneakers that can be worn casually, and this is a pair that fits my current lifestyle as well.

LONO3 / STAR&BARS SPACESHUTTLE
The technical material used for the upper, which is rare for sneakers, was fresh and good. The design is aggressive, and in a good sense, I felt that the design is not like conventional "Converse" sneakers. The color scheme is well balanced, so they can be worn for daily use, and the cushioned insole makes them easy to adjust to your feet. I think it will be interesting to see how they change over time as they are worn.

INFORMATION

Converse Information Center

Phone: 0120-819-217
converse.co.jp

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