#MyOnlyREDWINGSearch for new Red Wing values.

Red Wing (RED WING) is loved by many people as the standard for work boots. The brand's products have a variety of appealing features, such as traditional and intrepid looks, sturdy quality that supports the feet of workers, and a commitment to American manufacturing that is stubbornly maintained. The hashtag "#MyOnlyREDWINGS" campaign on social networking sites offers a glimpse into the unique "Red Wing love" of Red Wing enthusiasts. The campaign is a unique glimpse into the "love of Red Wing" among Red Wing enthusiasts. We asked Seiya Abe, the brand's press representative, to share his thoughts on the hashtag and how he enjoys it.

Photo_Fumihiko Ikemoto
Text_Yuichiro Tsuji
Edit_Yosuke Ishii

I hope you discover the new value of Red Wing.

#MyOnlyREDWINGS" are many people who have been wearing the shoes for many years, as you mentioned earlier?

Abe:The age group is still mostly in their 30s and 40s.

Red Wing became popular in the 1990s, and I think it is a brand that is familiar to those who enjoyed the fashion boom of that time. But on the other hand, what kind of response are you getting from people in their 20s?

Abe:Most of the wearers are in their thirties or older, but gradually more and more people in their twenties are wearing them. As I mentioned earlier, it is these 20-somethings who are wearing them in new ways that are not bound by the rules.

. Because it is a standard item, it is becoming a well-known product that is loved by people of all ages.

Abe:Yes, that's right, and that's why I want more and more people to try them. You can see how good they are when you put your feet into them, and since they are solidly made, you can wear them for a long time as long as you replace the soles.

. Because trends change so quickly nowadays, it would be nice if the appeal of things that don't change and the strength of the products could be conveyed.

Abe:. Yes, that would be great. I would be happy if people who know the good qualities of "Red Wing" could communicate with each other through "#MyOnlyREDWINGS" and communicate the charm of "Red Wing". I would like people to discover new values of "Red Wing" more freely, breaking down all kinds of barriers, regardless of age or the number of years they have been wearing Red Wing shoes.

INFORMATION

Red Wing Japan

Phone: 03-5791-3280
Instagram:@redwingheritage_jp
redwingheritage.com

#MyOnlyREDWINGS" campaign

Red Wing's work boots will change over time as they are worn. 12 items were selected from those who posted their own original shoes with the above hashtag on Instagram on the official Red Wing Youtube channel. The 12 winners will be selected and introduced on the official Red Wing Youtube channel, along with their points and features. Those who submit their original shoes with the hashtag above will receive a wonderful gift.

entry requirements
Follow the @redwingheritage_jp account on Instagram.
∙ Submit your own items with "#MyOnlyREDWINGS" (*Must be submitted after January 8, 2021).