FEATURE

Translated By DeepL

SNEAKER INFO. Vol.2 Sneakers in 2021.
MONTHLY JOURNAL FEB.2021

SNEAKER INFO Vol.2
Sneaker situation in 2021.

From the latest performance shoes to limited editions, collaborations, faithful reissues, and even top maisons, the sneaker market is growing larger and larger every year. So what are the sneaker trends for 2021? We would like to find the answer to this question by asking the directors of sneaker stores that lead the Japanese sneaker scene about this year's sneakers, information on new releases, and sneaker styles proposed by popular select stores.

Case.2

BEAUTY&YOUTH

PROFILE

Shunya Tanaka (27)
H Beauty & Youth Staff / Beauty & Youth PR Manager

Born in 1993 in Shizuoka, Japan. Has been with the company for 6 years. Moved to Tokyo when he entered university. There, he started skateboarding with a friend, which led him to the clothing industry. After graduating from college, he joined United Arrows. After working as a sales staff at a store, he joined his current position in 2020. . Hobbies include fishing. . His favorite artist is Bruce Hornsby, whom he often listens to when he is thinking.

New Balance] Sneakers ¥14,800+TAX (H Beauty & Youth 03-6438-5230), [Beauty & Youth] Jacket ¥14,500+TAX, Hoodie ¥10,000+TAX, Pants ¥10,900+TAX, <〈 (all at Beauty & Youth United Arrows Shibuya Koen-dori Store 03-5428-1893)

Sneaker Comment "new balance 878

The 878, which was first introduced in 2000 as an authentic running shoe and is known as a classic model favored by professionals, has been reissued in the coloring of that time. The upper is reinforced to enhance support, a characteristic of the model of that time, and the silhouette, while nostalgic, is fresh and in line with the current trend. This model is limited to domestic sales channels.

Styling Comment

This is a one-tone coordinate with spring in mind. The navy "New Balance" pulls the whole look together without being too casual. The jacket and pants are made of a cotton nylon material with a fine grain and bounce, and look and feel light. They also go great with the light-weight tonal parka.

(Converse) Sneakers ¥15,000+TAX (Beauty & Youth United Arrows Shibuya Koen-dori Store 03-5428-1893), (Daiwa Pier 39×Beauty & Youth) Jacket ¥30,000+TAX (H Beauty & Youth 03-6438- 5230), (Maxell×Beauty & Youth) Sweatshirt ¥14,000+TAX (Beauty & Youth United Arrows Shibuya Koen-dori Store 03-5428-5230) Maxell x Beauty & Youth] sweatshirt ¥14,000+TAX (Beauty & Youth United Arrows Shibuya Koen-dori Store 03-5428-1893), [Daiwa Pier 39 x Beauty & Youth] pants ¥21,000+TAX (H Beauty & Youth 03-6438-5230) Youth 03-6438-5230)

Sneaker Commnet "CONVERSE ALL STAR 100

This pair features GORE-TEX® on the upper of the ALL STAR 100, the 100th anniversary model of Converse's famous All Star. The line is tougher and more fashionable than the previous ALL STAR models, and is now equipped with waterproof and breathable properties. The canvas upper also has a water-repellent finish, making it perfect for rainy days."

Styling Comment

Beauty & Youth has specially ordered this oversized set-up from "Daiwa Pier 39" and styled it around the core. . The fact that it is not a jacket but a blouson type will differentiate it from the others and make it more useful. The polyester fabric on the outside is stretchable in all directions, but the dry touch on the back provides excellent comfort. The "corporate logo" sweatshirt, which is being reevaluated in the vintage clothing market, also adds a nice accent.

Adidas Originals for Beauty & Youth sneakers ¥13,000+TAX, Beauty & Youth jacket ¥14,000+TAX (both at Beauty & Youth United Arrows Shibuya Koen-dori Store 03-5428-1893), Auralee shirt ¥32,000+TAX (H Beauty & Youth 03-6438-5230), 〈Beauty & Youth〉 pants ¥11,000+TAX (Beauty & Youth United Arrows Shibuya Koen-dori Store 03-5428-1893)

Sneaker Comment "adidas Originals for BEAUTY&YOUTH STAN SMITH

adidas Originals has created a special edition of its classic court shoe, the Stan Smith. This time, eco-friendly synthetic leather is used to create a product that is environmentally friendly while maintaining the luxury and luster of genuine leather. The Stan Smiths for adults are made in an elegant beige with monotone colors for a cool and sophisticated look.

Styling Comment

Beauty & Youth's original 360°MASTER series set-up, made of lightweight nylon material and comfortable to wear, is worn with a high-quality short-sleeved shirt from Auralee. The jacket and pants are functional items that are not only stress-free but also water-repellent. The Stan Smiths on the feet give the outfit a good sense of slackness.

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