FEATURE

Translated By DeepL

SNEAKER INFO. Vol.2 Sneakers in 2021.
MONTHLY JOURNAL FEB.2021

SNEAKER INFO Vol.2
Sneaker situation in 2021.

From the latest performance shoes to limited editions, collaborations, faithful reissues, and even top maisons, the sneaker market is growing larger and larger every year. So what are the sneaker trends for 2021? We would like to find the answer to this question by asking the directors of sneaker stores that lead the Japanese sneaker scene about this year's sneakers, information on new releases, and sneaker styles proposed by popular select stores.

Case.3

JOURNAL STANDARD

PROFILE

Yuto Tamaki (32)
Journal Standard Press

Born in Osaka in 1988. Has been with the company for 9 years. Joined BAYCREW'S after graduating from university. Worked at stores in Osaka (Umeda, Namba, Shinsaibashi) and Kyoto for 7 years before assuming his current position in 2019. Hobbies include doodling in notebooks and OCTD fried rice activities, where OCTD stands for "I can make fried rice. His favorite artist is DAISAK, a ceramic artist with a unique loose world view.

(New Balance) sneakers ¥9,900+TAX, (Babur x Journal Standard) jacket ¥38,000, (Standard Journal Standard) shirt ¥18,000+TAX, (Standard Journal Standard) pants ¥ 30,000+tax (all at Journal Standard Omotesando 03-6418-7961)

Sneaker Comment "new balance 327

The 327 is based on three retro running shoes from the 1970s that laid the foundation for New Balance's running shoes, the 320, 355, and Super Comp, and takes the iconic design and details of each model and rearranges those elements to create the 327. Standard Exclusive colors."

Styling Comment

The combination of 'Babur' with a denim shirt and military pants is a classic item if you look at the item name alone, but the materials and silhouette have been updated to reflect current trends, including the exquisite length of the special-order 'Babur,' the denim shirt, and the loose fit of the military pants. We also matched a fresh pair of 327 sneakers instead of the standard "New Balance" sneakers.

Hoka Oneone] sneakers ¥21,000+tax, [Journal Standard] jacket ¥14,000+tax, cut and sew ¥8,000+tax, [Needles] pants ¥16,000+tax (all at Journal Standard Omotesando 03-6418-7961) 03-6418-7961)

Sneaker Comment "HOKA ONEONE BONDI 7

The Bondi, the most cushioned model in Hoka Oneone's road shoe lineup, has been revolutionarily revamped. While maintaining the features of the previous series, the new model is equipped with ankle pads made of memory foam around the footwear opening. It fits people with narrow heels and is designed to wrap around the ankle to fit various types of ankle shapes.

Styling Comment

This coordinate incorporates sports items such as track jackets and jersey pants that are popular this season. To keep the faux leather track jacket from becoming too heavy, I added a jacquard woven cut and sewn inner layer. I also matched a cap with the LA logo, which has become familiar in the city, to create a modern version of American traditional style.

Nike sneakers ¥10,000+TAX, Phil the Bill jacket ¥37,400+TAX, Salsa Knitwear thermal ¥9,800+TAX, Phil the Bill pants ¥29,000+TAX, Ohout cap ¥4, 500+TAX (all at Journal Standard Omotesando 03-6418-7966) (All at Journal Standard Omotesando 03-6418-7961)

Sneaker Comment "NIKE AIR FORCE 1

The world's first basketball shoe equipped with Nike Air, the Air Force 1 was renewed in 2021 and is still a timeless classic supported by numerous fans. The material, which is made of natural leather with a firmness and luster for durability, and the silhouette, which is slightly rounder and thicker than before, are truly masterpieces that continue to evolve with the times.

Styling Comment

A set-up style unified in white. The cotton linen coveralls and pants with a deep expression, selected with the beginning of spring in mind, are from the same brand. By changing the color and material of each item, including the inner thermal, I layered them so that the overall look is not too flat.

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