The 2021AW, which created new values, sticks firmly with the younger generation.
For the two of you.2021AWWhat were your impressions of the look and the image video of
Nishimata:Somehow, I've come out of my shell or ....... Until now, I had the impression that the brand pursued dandyism and had a masculine, solitary image, and the colors used were mostly monotone, navy, and dark colors. However, I was genuinely surprised when I saw this 2021AW. I was genuinely surprised when I saw this 2021AW. It has become "modern" in a good sense.
Westfield:Yes, I think it's a good idea. Even in the look, they wear caps and add colorful items like floral patterns as accents. ...... The impression has changed so much that I wonder if it is really the same brand.
Nishimata:The creative director hasn't changed, has he?
Westfield:It hasn't changed. It's still Mark Weston. It really looks like he's changed, like he's had a change of heart (laughs).
Nishimata:Of course, I think it took a lot of courage to retain the traditional and classic aspects of staggered plaid patterns and tailoring techniques, while adding a modern approach. But I think we were able to break away from tradition in a good way.
Westfield:It doesn't feel like we are leaving our previous users behind, but rather a good blend of classic and modern in good proportions, while retaining the traditional qualities. I guess you could say it's like adding a touch of street style. ...... I think this is honestly stylish.
Nishimata:Yes, it does have a street-style feel to it. The silhouette of the pants and the hem of the pants are modern designs.
Westfield:I feel that this has eased a bit the high threshold of "dandyism for the ultimate gentleman.
What kind of approach do you think is necessary to appeal to a younger audience?
Nishimata:When we think of showpieces, including runway pieces, we tend to focus on accent designs and colors, but authentic or basic items also have a high degree of perfection.
Westfield:I see, as you have seen in the 2021SS items, we also have a lineup of military and hunting items that are familiar to everyone.
Nishimata:That's the point, isn't it? Iconic or iconic items stand out, but there are also basic items for daily use that are "something you wouldn't expect to find anywhere else. This is something that is not often highlighted, so I hope that people who are interested in "Dunhill" will check out these items as well. The use of color is also delicate and beautiful.
Westfield:The 2021AW look would be nice and subtle, like blue-gray.
Nishimata:I would like to check out the 2021AW items not only by looking at them, but also by actually holding them in my hands. Silhouettes, sizes, etc.
Westfield:Indeed. The image of the model wearing the item is quite different from the image of the actual item as a single item, you know.
Nishimata:I think there is pride in suits and tailoring as a British brand, so it would be interesting if we could continue that but make casual items using suit fabrics.
Westfield:In fact, designs like using the lining as the outer fabric are also appearing in SS items, so I think such a direction is possible. Designs that address the points of people who like clothes have been incorporated, so I would like you to pay attention to every detail.
Nishimata:Iconic items such as the caps and T-shirts with the logo seen in the look have also been introduced, so I wonder if such items are easy to wear for younger generations and people who have not been exposed to "Dunhill" before.
Westfield:I see. Certainly, Dunhill offers a "Signature Collection" of low-priced leather items that use the logo design, don't they? I feel that such easy-to-understand items would be more appealing to the younger generation. Of course, Dunhill is a brand that is fully credible, so you can feel the high quality of its manufacturing when you hold a Dunhill in your hand.
Nishimata:In such a line, it is easy to pick up. However, I will buy "good things" even if the price is a little high. I won't buy something I don't need even if the price is low. The quality of the items and the basics of manufacturing are firmly held, so I think it would be interesting if the 2021AW look can be used as an opportunity to spread the word among the younger generation that "this is what Dunhill is all about.
Westfield:I hope that people who see 2021AW will develop a new sense of values.
