FEATURE | TIE UP

Translated By DeepL

Beloved New Balance gray. vol.01L'ECHOPPE Keiji Kaneko
MY FAVORITE GREY

Beloved New Balance gray.
vol.01L'ECHOPPE Keiji Kaneko

Suppose there is a pair of "New Balance" sneakers. What color do you imagine the item to be? Most people would probably think of "gray. Did you know that May 15 is "Grey Day" to celebrate such a symbolic color? In this issue, we will explore the meaning of "gray" for "New Balance" lovers. In the first installment, Keiji Kaneko, a conceptor of "Reshop" will appear. We asked him to tell us the story behind the color gray.

If you think about it, there aren't many other gray sneakers.

Lastly, you coordinated your outfits around the gray color of "New Balance" this time.

Kaneko: As I mentioned earlier, I think the appeal of this type of jacket is that it does not look out of place with a tailored jacket, and to be honest, I do not think about it in particular. However, if it were another brand, it would be a different story. I think the sense of unity would immediately disappear. Just like an old man or woman walking around the neighborhood wearing "New Balance" shoes with his or her normal clothes, the appeal of this gray color is that it blends in easily with anything you wear. That's why I was able to dress as I usually do (laughs).

Kaneko: For example, if someone who normally wears engineer boots changes to these gray shoes, I think it's totally acceptable. I think it is best to wear them without thinking about anything else.

Kaneko: But if you think about it, there aren't many other gray sneakers. I think the only place I've seen them is at New Balance. It is such a symbolic and attractive color.

(Left) The iconic "574" model by New Balance was created based on the "576" design. The structure and last of the shoe were reviewed to pursue ease of wear. The simple design using suede and mesh is an attractive pair. ML574 EGG ¥10,890

(Right) The "57/40 TA" is a reincarnation of the "574" with a modern interpretation. The basic SL-1 last is used, and the streamlined design of the 90s is incorporated to create a somewhat futuristic mood. The large "N" mark is also a key point. 57/40 TA" ¥16,500

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-0997
shop.newbalance.jp/shop/e/eEnb-greyday

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