FEATURE | TIE UP

Translated By DeepL

The unique Aloha Rag is greeted by four friends with unique personalities.
BETWEEN YOU & ME.

The unique Aloha Rag is greeted by four friends with unique personalities.

Aloha Rug" advocates an urban style of aloha shirts based on art, music, and other cultural elements. The brand has collaborated with artists in the lead-up to the summer season, and this year, four artists have been selected to participate in the project. By expressing the artists' works as textiles, the brand has created artistic aloha with individuality painted on top of individuality. Conveying this charm are the friends, also unique, chosen by each of the four artists. We present a big bang where individuality and personality collide.

Product 3_ Designed by TOMASON

ABOUT

TOMASON

Born in Gifu, Japan, he has been drawing imaginary monsters every day since 2011, opening his own gallery "MAT" in Omotesando in October 2019 . in 2020, he released an illustrated book of his original monsters from the publishing label "White 3D".
Instagram:@new_tomason

Friend of TOMASON --- TAKAKO NOEL (Visual Artist)

PROFILE

. Born in 1991. While a student at Sophia University, he attended the London College of Fashion in , England. While struggling with English, he learned the basics of styling and magazine editing, as well as photography. After returning to Japan, she had a solo exhibition and started her professional career. He has been active on the web, in magazines, in advertisements for PARCO, and in artist photography.
Instagram:@takako_noel

I heard that Ryan McGinley was the inspiration for you to become a photographer.

NOEL: I'm embarrassed to say that I didn't really know much about the photographer's style until I took a class at the university in England where I was studying. But the photos I always thought were good were actually by McGinley. . After all, he has a worldview that is instantly recognizable, doesn't he?

I would like to ask you again, what attracted you to his work?

NOEL: I was about 20 years old at the time, and I was lonely and worried in my student dormitory in London about how I was going to live my life (laughs). But when I saw McGinley's photo, I felt affirmed and positive that it would be all right. That picture was of a nude woman plunging into fireworks, and it was my first experience of crying over a single picture, not a movie or something. . I thought, "Wow, photography can appeal to people in such a way. . I thought it was wonderful to be able to give positive energy to people like this.

NOEL: I think your photos are also positive. Do you have any particular points of view when you take pictures?

NOEL: . I hope to capture the inner person rather than the form. I often shoot in nature rather than in a studio, partly because I can bring out the natural emotions of my subjects. It is said that photography is a light picture, or a picture of light, and I want to use the sunlight to burn the soul of the subject onto the film, so I prefer to take pictures in nature. It's a little embarrassing to put it into words.

You are also more particular about film than digital, aren't you?

NOEL: There is a texture that I just can't get with digital. . I also like the feeling of capturing light with the clunk of a film camera's shutter. . In my image, I want the camera and my body to become one, and I want my body to be like a film, catching the light. . From now on, I'll be thinking about how to make the film part of myself bigger. For example, when I meet and photograph a nice person, I want to be in a state where I can capture their energy with a solid, high-resolution image. However, I am shy, so I can only communicate with a camera (laughs).

What is your relationship with the artist Tomason?

NOEL: A good friend of mine took me to the Omotesando gallery "MAT" run by TOMASON, where we first met. We hit it off right away, and he suggested that I do a solo exhibition. . Not only the monsters he paints, but also the curation of the gallery is very interesting. He has a soft and fluffy atmosphere, but he has a lot of passion, and it's amazing how he gets people involved in what he does. Last time I noticed, he had me working as a store keeper at the gallery (laughs).

This outfit has Tomason's monster printed on it, do you have any memories of the monster?

NOEL: TOMASON came to my exhibit and did a monster fortune-telling for the customers . He said he could see the customers' monsters (laugh), and then he drew them and said, in terms of monster attributes, you are this kind of person! . and he would tell their fortune at ....... Mine was a monster that looked like a frog looking at the moon (laughs).

Parallel World ¥27,500

Do you change your mindset when you wear clothes made by these artists? And you say they are your friends.

NOEL: . I usually wear things that belong to my friends, and I get excited when I wear things that reflect the ideas and tastes of my favorite friends. I get excited when I wear something that expresses the ideas and tastes of my favorite friends, and Tomason sometimes draws illustrations directly on the clothes and shoes I wear, which makes me very happy. I feel like I treasure wearing clothes that have artwork on them, rather than just ordinary clothes, and I feel like I can see the person's thoughts and feelings in the clothes.