The ski boom is back! What's the reason?

It is still before dawn in Tokyo. The Jeep® Grand Cherokee Summit® is blending in with the streets full of elegant buildings. This time, they were planning to take the car to Asama 2000 Park, a ski resort in Gunma Prefecture, to try their hand at skiing. The members gathered early in the morning, tucked their skis into the THULE roof carrier equipped on the car, and when they were ready to go, they climbed into the car.

The members this time are well-known HOUYHNHNM's editorial staff member, Jun Nakata, who has been skiing since he was a child, and a creative director who has competed in skiing as a student. skiing since he was a child, and he used to ski when he was a student. who has been skiing since childhood and competed in skiing as a student, and HOUYHNHNM's Deputy Editor-in-Chief, Hiroshi Yamamoto, who launched the "HOUYHNHNM Ski Club♡" last year. HOUYHNHNM's deputy editor, Hiroshi Yamamoto, who launched "HOUYHNHNM Ski Club ♡" last year, and model Yuki Mihara, who got into skiing a few years ago. and model Yuki Mihara, who got into skiing a few years ago.

The group is ready and ready to hit the slopes. I can't wait to ski! They were talking about the "rekindling of the ski boom" in the car.

Hello everyone , nice to meet you all today! This time, since all of you are experienced skiers, it looks like we are going to have a fun time in the snowy mountains! Lately, ski fever has been rising rapidly around me, and there are whispers of a resurgence of the ski boom. What do you think about this phenomenon? I myself am from Toyama, and used to go skiing every winter.

I think that the current skiing boom is just like that. I think the current ski boom is a similar phenomenon. In addition, ski related gear these days is very cool and more functional than in the past," says Akutagawa.

Skiing boomed in Japan from the late 1970s to the 1990s. At the time, the style was symbolized by colorful and flashy ski wear, but according to Mr. Akutagawa, today's skis have improved performance as outdoor gear and are characterized by cool and stylish designs.

. I also feel strongly about the quality of the gear. I started HOUYHNHNM's Ski Club ♡ because I was interested in ski gear because I thought it looked cool. That's how I decided I wanted to try skiing.

I used to snowboard all the time, but then I started thinking, "Skiing is cool. Of course the gear is cool, but I was also attracted by the dashing and nimble way of skiing compared to snowboarding. I also felt that I could do it even as I got older, and it seemed more fashionable than in the past.

. the old ski culture was an independent entity that began and ended there. . If I were to compare it to something similar, it might be similar to the culture of golf. But now, I think skiing has fallen into the outdoor category, and its base has broadened. I also feel that the generation of skiers who used to ski have families and are now taking their children skiing again. Skiing is gaining momentum on a global scale, and I think it will continue to heat up in the future.

The upscale Jeep Grand Cherokee Summit is,
A masterpiece that connects quality urban living with the joys of the outdoors.

The "Jeep Grand Cherokee Summit" was driving smoothly on the slopes. The members were approaching the slopes smoothly. As we left the highway and entered the open road, we could see a few patches of snow. snow was beginning to accumulate.

. this car is amazing . When I adjust the driver's seat, the car remembers it and automatically adjusts itself every time I start the engine. Furthermore, the steering wheel and front seats have a heat-retention function, so even on a cold day like today, I can drive comfortably. Also, it has a sunroof, so I can drive with a sense of freedom," said Nakata.

The back seat, where I sit, has a wide range of motion for reclining, which is very relaxing. The interior space is spacious, and I don't feel stressed at all even on long drives.

When I hear the word "Jeep," I have a strong image of a rugged outdoor vehicle, but this car has a wonderful rounded, urban form. . The interior has a very luxurious feel and the ride is comfortable. When we started out, I thought it would look great in an urban setting, but it also matches the natural scenery! (Mihara)

The road gradually turns into a mountain road, and the snowy landscape becomes denser as the elevation increases.

Nakata-kun, how do you like the four-wheel drive performance of this car? Actually, I'm thinking of buying a new car, and the Jeep Grand Cherokee Summit is on my list.

." "It's just like a Jeep. . Even on snowy roads like this, the four-wheel drive gives the car a very stable ride. The steering wheel is soft and light, making it very easy to drive for such a large vehicle.

I knew it. . I have loved four-wheel-drive cars since I was a child, and Jeep was the symbol of that love. The platform of this car seems to be very good, and it is easy to maneuver and flat to drive. If I wanted to drive a car by myself, I would love to have an older car, but my wife also drives, so the Grand Cherokee would be ideal for long-distance family trips. It also has a lot of storage space for luggage.

The Jeep Grand Cherokee Summit is a vehicle for adults that supports a high quality lifestyle, with the ability to handle snowy mountain terrain with ease, storage capacity for four people's ski gear, a chassis design that combines the strength of a Jeep with urban flexibility, and a host of features that make driving comfortable for everyone in the car. The Jeep Grand Cherokee Summit is a vehicle for adults that supports a quality lifestyle.

Arrive at the ski resort!
First, ski slowly so that your body can get used to it!

While the conversation in the car was lively, the "Jeep" arrived at its destination, Asama 2000 Park in Gunma Prefecture, Japan. 2000 Park in Gunma Prefecture. The group quickly changed into ski wear.

The members of the team are wearing a full set of Salomon gear, which was purchased at the Salomon Akishima Outdoor Village store in Akishima, Japan. Salomon is a contract manufacturer for many professional athletes. Salomon's gear is attractive because of its outstanding functionality and performance performance, as well as its excellent design.

Salomon's gear is really cool," said Yamamoto.

Isn't this wear cute? The exquisite shade of pink is also a nice ♡♡" (Mihara)

After the preparations were complete, the members headed from the parking lot to the ski slopes, and as soon as they arrived, they immediately put on their skis. They were excited to see the slopes in front of them.

Being in a snowy landscape makes me unconditionally excited!" (Nakata)

I'm going to enjoy myself as much as I can today, since everyone here is an experienced skier!" (Actagawa)

. and so we ride the lift to the top of the mountain. The view of nature from the lift is also "the best.

Once on top of the mountain, we first listen to the advice of Mr. Akutagawa, an expert skier.

We usually stand perpendicular to the ground, don't we? When skiing down a slope, you can ski well if you keep your center of gravity perpendicular to the ground. . Simply put, you should ski with your center of gravity slightly tilted forward. If your center of gravity is backward, you tend to go faster, and the slope will look steeper and you will be more fearful. If you can keep your center of gravity well, I think you will be able to ski even on advanced courses with relatively steep slopes without falling down," says Akutagawa.

It's easy to imagine the acceleration that comes from leaning forward, but it's the opposite," Yamamoto said.

. "Skis accelerate better when the center of gravity is backward. Some people do this to gain speed, but that is only for advanced skiers. If the center of gravity is behind the skis, the skis will not only accelerate, but they will also be difficult to turn, which is dangerous.

After getting the idea of "leaning forward" into our heads, we started down the course with Mr. Akutagawa leading the way.

Advice on how to make skiing more fun.

After a leisurely run to get a feel for the course and the snow, the group will go to lunch in preparation for a full-fledged run. Eating on the slopes is one of the pleasures of skiing.

Everyone has experience, and they all ski very well," said Akutagawa.

Mihara-san is a girl, but she's so good!" (Nakada)

Really? I'm so happy ♡ Thank you very much! In case you are wondering, I have been skiing for about three years now, and I do it about three times a season, so I think I have improved a little compared to the beginning! But I would like to be able to ski better and with cooler form.

In the diner, as in the car on the way here, the members were chatting about skiing. Mr. Akutagawa answers the question, "What should we be aware of to enjoy skiing more? Akutagawa answered, "What should we be aware of in order to enjoy skiing more?

Japanese people tend to start from the basics and tend to think that they need a complete set of ski clothes and boards, but when I go to slopes overseas, I find that people enjoy skiing in rougher clothes. For example, they wear outdoor brand shell jackets and rain pants on the bottom. There are even some who wear jeans while skiing. I think that if people wear a style that is similar to their everyday clothes, they will feel more familiar with skiing, and they will naturally go to the slopes more often. It's not like you are going into a steep place in the mountains.

The second half of the race was free riding on the course!

After finishing lunch , the four of us put on our boards again and board the lift. This time, they are free to ski as they please.

Bending his knees smoothly and shifting his center of gravity, Mr. Akutagawa skied down the course, making skillful turns and repeating them. His dashing down the course is one word that describes how cool he is.

Nakata, who has been skiing since he was a child, has not lost any of his skill, and his runs are nimble.

Mihara, who has been skiing for three years, looked to have skied through the course without a single fall with her supple body.

Yamamoto of HOUYHNHNM's Ski Club ♡, who has just started skiing, seems to be getting used to the feel of the snow and how to handle his board. Although he is still a little rusty, he is steadily improving his technique while keeping his own pace.

Reflecting on the day, each of them talks about the appeal of skiing.

After that, we continued to ride the lifts and ski down the slopes again and again, and before we knew it, it was almost dusk. . Finally, we had tea at a café and reflected on the day in a relaxed atmosphere.

No, skiing is fun after all! I had a fulfilling day today! Thank you very much.

Skiing is fun when you ski slowly, and it is also fun when you ski fast. I think the charm of skiing is that you can experience sensations that you have never experienced before. And being able to move your body in nature is the best feeling of all ♡" (Mihara)

. skiing is a luxurious pastime, isn't it? We take the time to come to the slopes, and after skiing, we have dinner together and go to a hot spring. . It's a little bit like a short trip, and you get to experience something unreal. And if you can share such a luxurious time with your friends, it makes it even more fulfilling.

It's a field trip for adults . I myself started skiing last year, so I still have a long way to go. But that's why every single thing feels fresh and fun, and it's nice to be able to experience that kind of feeling even as an adult.

We spent the afternoon on the slopes talking about the joys and attractions of skiing. . We wrapped up the day with a discussion of skiing among the members. The next installment of "Winter Activities" will be the last. We are looking forward to seeing what kind of activities they will try in the next installment.

If you want to get a set of skis
At Salomon Akishima Outdoor Village!

Salomon Akishima Outdoor Village, where the members of this year's tour purchased a complete set of ski gear, is a unique store that proposes ways to enjoy mountain sports throughout the year. Their ski equipment is second to none.

I want to start skiing! or "I want to try out new gear! If you are looking for a place to start skiing or to try out new gear, you are sure to find it here! The knowledgeable staff will be happy to help you. Of course, we also have a wide selection of other mountain sports gear, so if you are interested, please visit us.