I like items that have a neat storyline.
After leaving the Arkestra, we got back in the car and headed to the next store. On the way there, we asked Mr. Endo what he would like to do with the Kangoo.
. "The 'Kangoo' is a comfortable car with a lot of interior space. . To make it even more comfortable, I would like to decorate it as if it were my own room. There are hooks in the interior and pockets on the ceiling for storing small things. I would like to make good use of them to create a room of my own that I can move around in (laughs). It would be interesting to go on a road trip with it. I think this is a car that could realize all kinds of ideas.
Soon after driving from Tomigaya, the "Kangoo" arrived at its destination, Hi Monsieur, a cafe and interior store in Setagaya-Daita.
Mamoru Oishi, the owner of this store, is an old acquaintance of mine, and he used to work at an interior design leasing store. He is also an interior stylist like me, but I often come here to chat with him rather than to talk about work. It's a place where I can take a breather and feel at ease.
While the owner, Mr. Oishi, is brewing coffee, Mr. Endo carefully checks the items in the store. Here, too, the research brain is at work.
When I look at an item, I look at its design, quality, usability, and so on. I look at everything from modern to girly styling, so as I mentioned earlier, it is important to have a wide range of items to choose from. I work with a wide range of styles, from modern to girly, so as I mentioned earlier, it is important to have a wide variety of items. However, what I want to use in my work are items that I like. Such items are more worth proposing.
What kind of items does Mr. Endo prefer? When we asked him about it, he responded as follows.
I like items that can tell a story, or that have a good story behind them. I like items that can tell a story, or that have a story to tell. When people ask me, "What's that? I think that if you tell them where and for what purpose the item was made, they are more likely to like it. Rather than just saying, "That's cool," it is more persuasive and easier to make a proposal if there is a story behind it. It also makes people more attached to the object.
. He talks about this slowly over a cup of coffee. Such a preference is also what makes Endo's job worthwhile, he says. In addition to what he just said, he also told us this.
. introducing things in the media is at the core of what I do. I take pictures of items that I borrow from stores, and readers see the pictures in the magazine. Once, a reader who got a magazine I styled visited a store and bought some of the items featured in the magazine. When I heard that, I cried with happiness. That means that you have touched people's hearts. The name of my shop, BOOTS YORK, was also created to stimulate people's desire for things. That is when I feel a sense of accomplishment in my work, and I am most happy when readers go out of their way to visit my store.
Mr. Endo does not just create cool styling, but he also approaches his work with an awareness of what goes on beyond that. It is this approach to her work that attracts many clients and readers. Finally, we asked Endo about her goals as an interior stylist.
I don't know if it will happen or not, but I am planning to move to a new place and have a space in the basement of the property where I would like to open a leasing shop. I think there is the greatest need for a leasing shop run by a stylist. This is because, as a stylist myself, I can just put things that I myself would like to have in the shop. I would like to propose something that only I can do. That is the goal I have in front of me now. I will do my best to make it happen as soon as possible.
