FULLMARKS
The company has seven stores that carry Scandinavian outdoor brands. They carry everything from gear that supports activities such as snow sports, trekking, and cycling to apparel for daily use. The designs are unique to Scandinavia and are highly supported not only by outdoor enthusiasts who seek a different style, but also by the fashion scene.
PROFILE
With snowboarding and mountain climbing as his hobbies, he moved from the music industry to make the outdoors his career. After joining the company, he started going out into the field with athletes of various genres supported by "Full Marks" and experienced a wide range of activities such as trail running and sail sports.
NORRØNA
Anorak in Norona
NORRØNA svalbard cotton Anorak ¥26,400
This is one of Norona's items that can be worn for any occasion, as the company releases items specialized for various genres of activities. The best-selling anorak has a retro design, but the latest materials, mainly organic cotton, make it comfortable to wear. The loose-fitting silhouette can be worn in the field or on the town.
There is no padding, but everyone who wears it says it's warm. The fabric is a blend of 75% organic cotton and 25% recycled polyester, so it dries easily and is wind resistant. It is easy to put on and take off thanks to the side zippers that open wide from the sides, and it also functions as ventilation to regulate temperature and humidity. Even in summer camps, nights in the mountains can be cold, so we recommend wearing it over the top to protect your precious outerwear from campfires and the like."
HOUDINI
Houdini Aerial Pants
HOUDINI Aerial Pants ¥22,000
These pants have a simple design but hidden high functionality with drawcords at the hems and gusset crotches at the crotches. The fabric is fluxweave made of 85% recycled polyester and 15% virgin polyester, which also provides quick-drying, elasticity, durability, and breathability.
Houdini" is a completely new pant released this year amidst many minor updates. They have a hemp-like texture, but being polyester, they dry easily and are stretchy and breathable. They can be worn in three seasons for climbing and mountaineering, and their simple design can be worn in town as well. The regular fit tapered silhouette makes them easy to coordinate in town.
POC
Poc's Require
POC] REQUIRE ¥33,000
The classical design allows the wearer to choose, and high-quality lenses by "Carl Zeiss" are used. The grill amide frame with in-mold formed hinges is lightweight, flexible, and durable. The rubber patch on the nosepiece, which prevents slipping when wet from rain or sweat, provides a comfortable fit and will protect your eyes during all activities.
Poc, which started out as ski and snowboard protectors, has been involved in winter sports gear as well as cycling for several years now, supporting the Cannondale team with sunglasses and helmets. These are models in the lifestyle category, but the quality is so high that top athletes competing in the Tour de France (world cycling road race) sometimes use them in their races!
HESTRA
Hestra Gloves
WINDSTOPPER TOUR ¥9,900
Warm, knit fleece fabric layered with windproof, breathable, water-resistant GORE-TEX Infinium™. It is low profile and has a soft goat leather palm for easy hand movement.
In the skiing and snowboarding backcountry, I often separate gloves for climbing and skiing, and I have this one selected for climbing. If you climb 3000m mountains such as Mt. Fuji or the Japanese Alps, you should have gloves even in summer. I think it is good to have these gloves because they are designed to be used when handling firewood at camp and in the city in the fall and winter."
