FEATURE | TIE UP

Translated By DeepL

BRAND-NEW VINTAGE when Schadara and Converse meet!
SDP Meets CONVERSE

BRAND-NEW VINTAGE when Schadara and Converse meet!

In the sneaker scene, where trends change at an astonishing pace every day, "Converse" has always maintained its position as the "standard" sneaker. While the summer is not over yet, the fall/winter 2021 collection has already arrived from Converse, and it is a collection that is sure to be a hit! And, to put it in YouTube-style, "Three members of Schadaraparr tried on the shoes! In other words, "Three members of Schadaraparr tried on the shoes! Why would Schadaraparr wear "Converse"? For those of you who are wondering why Schadaraparr is wearing Converse, the answer will come later. So without further ado, let's welcome the Schadaraparr members to the show. Please take a look!

  • Photo_Shunsuke Shiga
  • Styling_Kenichi Hiramoto
  • Hair & Make-up_Taro Yoshida
  • Text_Tommy
  • Edit_Yosuke Ishii

PROFILE

Schadaraparr

A rap group consisting of ANI, Bose, and SHINCO (2 MCs + 1 DJ) . They debuted in 1990, and their 1994 song "Boogie Back Tonight" became a hit. In 2020, they will celebrate the 30th anniversary of their debut with the release of their album "Shin Suchadara Daisakusen"! He is scheduled to perform at various events and festivals this fall. His official YouTube channel is also popular.
Schadaraparr's official YouTube channel

If you keep your style, but update it to fit the times, you can enjoy more freedom and be more yourself.

Converse's theme for Fall/Winter 2021 is "BRAND-NEW VINTAGE. Vintage icons with a wealth of originality in materials, prints, designs, patterns, etc. are selected for this theme. The lineup features a modern update of timeless standard models such as the All Star and Jack Purcell, incorporating these elements.

In short, what I want to convey is that "if you keep your style, but update it to fit the times, you can enjoy yourself more freely and in your own way. Isn't this just like Schadaraparr? That is why we asked the three members of Schadaraparr, who have been active from the dawn of hip-hop in Japan to the present day, to appear on our show, doing their best to pursue their hobbies, and in between, live performances and YouTube videos, while updating their style. So, what are your impressions of the shoes?

INFORMATION

Converse Information Center

0120-819-217
converse.co.jp