FEATURE | TIE UP

Translated By DeepL

MUJI flannel shirt worn by the three creators.
When you create something, you need MUJI.

MUJI flannel shirt worn by the three creators.

As with household goods, MUJI's clothes are warm and gentle. And, although it may be hard to see from the outside, the clothes are constantly being updated, and even the prices are being reevaluated. The story of MUJI's clothes, which are closely related to the three creators, is as follows.

  • Photo_Yuko Yasukawa
  • Styling_Takeshi Toyoshima
  • Hair&Make up_Shikie Murakami (Keigo Okazaki)
  • Text_Keisuke Kimura
  • Edit_Shuhei Wakiyama

Clothing shows your inner self.

What kind of clothes do you usually wear?

Keigo:I am a model, after all. Clothes are supposed to look good on me. But that doesn't mean that cool outfits are my style. I choose clothes based on my feelings, and most of the time they are plain and classic.

You wear less glamorous clothes.

Keigo:Yes, I do. But I think that the way we dress reveals our inner selves. It is the same with music. So I choose to wear what I think is good clothing.

What did you think of the MUJI shirts when you actually tried them on?

Keigo:I personally like ordinary designs that look high quality and expensive. This shirt from MUJI is just like that.

Do you usually use MUJI products?

Keigo:I buy underwear, and my rice cooker, refrigerator, and washing machine are all Muji. The same goes for toothbrushes. I buy in bulk and have a lot of MUJI Labo shirts.

People before models. Human nature is important.

Keigo:(He starts playing music on his PC.) I made this song with the image of MUJI in mind (laughs). (Laughs.) HIMI and I made it together over drinks the other day.

Oh, you've captured the characteristics. It looks like it could be played in a store. I didn't know it was that easy to make.

Keigo:HIMI brought his guitar and suddenly started playing, so I recorded it on my own and added some things. It was like playing a game, I could concentrate, and I enjoyed that kind of time. It wasn't like we were presenting it anywhere.

How much emphasis do you put on modeling and music right now?

Keigo:It depends on which point of view you look at it from, but in my mind it's almost 100% music. I think about music all the time, and even if I were working in a factory or modeling, music would be my absolute focus.

You mentioned earlier that you had a good balance between output and input when you were at the factory.

Keigo:To be honest, I don't get inspiration for music from my modeling job. I don't believe in modeling because it is not something that I experience on my own. When I was working at a factory, I had to go through painful experiences and think about them myself, and that led me to music. Now my input is not from work, but from climbing mountains in Toyama, my hometown, and being in an environment where I can forget about work.

I have the impression that many of the members of your firm, "VELBED.", are involved in individual activities.

Keigo:It looks that way because everyone, including the representative, Mr. Shogo, is doing what they love to do to the best of their ability. Also, the people in our agency do not think of themselves as models. First of all, they are people before they are models. We always value human nature.

I could see today that you care more than ever about the clothes you wear and also about decorum because of your profession.

Keigo:Thank you very much. But it is also important to express "this is who I am as a person" through my clothes. I think it is also important to polish one's humanity off-camera, as well as one's courtesy and behavior. The essence is important. In that respect, I think that MUJI's clothes do not care about marks or icons, but are trying to enhance value through their essence.

Double-sided raised flannel shirt (faded beige) ¥1,990 This regular-collar flannel shirt is made of thick cotton yarn and finished with a brushed finish for a pleasant feel. The organic cotton fabric is raised on both sides for a soft and fluffy feel. Available in 8 colors.

INFORMATION

MUJI Ginza

Address: 3-3-5, Ginza 3-chome, Chuo-ku, Tokyo
Phone: 03-3538-1311
Home Page

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