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FEATURE

Translated By DeepL

17 and several new eras.
It's a SNAP with NEW ERA

17 and several new eras.

July 23, 2021. The dream festival was held without spectators. People of all ages, genders, races, and occupations gathered around the silent New National Stadium, recording the memorable day on their smartphones in response to the fierce competition day after day, night after night. The 17 men and women captured there, the ever-changing cityscape, and "NEW ERA," which means "new era. We are now at the turning point of an era. What does "new era" mean to you?

STYLE.1

Hinami Mori

20
actress
@hinami_mori

Do you own a New Era as a personal possession?

I have various types of caps and bucket hats, and I often wear them to photo shoots. There was a time when I used to borrow my older brother's hat and wear it.

Because I had been watching a bit of the sports festival, I chose the one of Rui Yamura's basketball team for the photo shoot today.

What does "NEW ERA" mean to you?

Something you create yourself. I am currently appearing in "Kikai Sentai ZENKAIJAR" and playing the role of a hero named Flint Goldtweaker. Now I feel that I have to face each thing one by one.

DAIRIKU] Vest ¥33,000, Cut and sewn ¥23,100 (Dairiku Official Instagram)

STYLE.2

KO-TA

22
Secondhand clothing store staff/model
@kota_kmt

What is the point of today's coordination?

To keep it from becoming too casual, I went with a classic footwear. I also like to wear a hat with my Mohawk hair these days. Actually, I had a Mohawk a year ago and was snapped in Paris. I thought it was important to make an impression with my hair, so I have continued to do so. The width of the Mohawk is vital, and I found the right one over the course of a year (laughs).

What are you most excited about this summer?

Daily styling, I guess. I enjoy thinking about clothes every day, partly because I work at a vintage clothing store and partly because of my modeling career. As I get older, my fashion horizons are broadening.

Mando〉Tops ¥37,400 (Studio Fabwork 03-6438-9575)

STYLE.3

Ryuta Meguro

32
young people subsisting on part-time work
@ryutameguro

Do you own a New Era as a personal possession?

A year or two ago, "SHIPS" did a special order for it. The core makes it look like a baseball cap, but it was nice and soft and rough.

What is the point of today's coordination?

I like wellness-oriented brands. This top is from "Sport and Rich," and I like the unevenness of the post-dyeing. I also paired it with a pair of SANCÉ SANCÉ's special-order cargo pants and leather shoes that give the look of an old man.

What do you think is the new era for you?

Outdoor activities, camping, sauna, and bass fishing are booming. When I was a kid, we had a lake nearby and I used to play around catching fish and fishing. I didn't think about it in the past, but I like the austere patterns on the bodies of freshwater fish.

Sporty & Rich] sweatshirt, ¥18,920 (Ships Any, Shibuya 03-3496-0382)

STYLE.4

Jimmy, Rinen, Tadakuta

36, 3, 1 year old
candle designer
@g.w.things

What is the point of today's coordination?

This is a remake sweatshirt of Mickey. The children tried on matching T-shirts.

What are you most excited about this summer?

Basketball was too hot in both the Olympics and Paralympics!

What do you think is new age?

Japan won a medal in women's basketball.

〈Old Park】Sweatshirt ¥19,800(HEMT PR 03-6721-0882)

STYLE.5

Keiki Okano

33
varistor
@thatisyoshiki

Do you own a New Era as a personal possession?

When I was a student, I bought a "Dodgers" cap because many of my friends around me were bright about hip-hop culture.

What are you most excited about this summer?

It takes me a month and a half to read one foreign book, but I read them in my spare time while studying.

Were you abroad?

Yes, until recently. I am a barista because I was a student at the University of Toronto. When I was a student, I went to the University of Toronto, where coffee culture is deeply rooted, and I became a barista because of the influence of the people around me. I was training there until recently. I am planning to open my own store in the future.

(Super Thanks) coat, ¥25,190 (Jajahn 03-6804-5596)

STYLE.6

Ryoma Tanaka

21
model
@yoma_tanaka_

What was it like wearing New Era for the photo shoot?

I like it shallow. I also like the softness of the tsuba, it's exquisite.

What is the point of today's coordination?

A top and bottom set-up by a friend of mine from "Reformet" and innerwear by "Name" were worn together for a simple and chic look. I added a pair of constellation-shaped earrings I found at a thrift store as a point of interest.

What are you most excited about this summer?

It was getting the hat I wanted! I was looking for something that would protect me from the sun and found one brand that I liked. I couldn't find it in the store, but I happened to find it at a sample sale. It wasn't from New Era, but... (laughs).

Blouson ¥11,000 (First Down Japan 058-279-3045)

STYLE.7

Tokushima air feather

19
tour guide
@soraha_9

What are the key points of coordination?

I made the belt loops hang longer for a modern look. In summer, I often show my navel like today. I like the street style.

What are you most excited about this summer?

I am a big, big eater in Tokyo! I really like to eat, and I eat 25 plates of sushi by myself. This time I came to Tokyo for a job related to a sports festival, and I went to a teishoku-ya in Akihabara! It was delicious.

STYLE.8

Masaaki Ida

35
stylist
@masaakiida

What is the point of today's coordination?

Lately, I've been liking to match clothes that seem to cross genres. For example, new and vintage, punk and mode.

Today, I paired a pair of Midori Kawa pants with an old-fashioned sweatshirt. Of course, a cap would have been fine, but I decided to go for an outdoorsy look. I knew that black would definitely go well with the color, but I chose navy as a surprise.

What do you think is the new era?

I guess young people these days enjoy fashion by its texture, not by its background. In the past, fashion was more segmented, and there were many people who mastered "genres" including backgrounds, but recently there are many people who choose what they like based on how cool it looks, and I have the impression that the number of fashionable people as a whole has increased.

What are you most excited about this summer?

It's totally "City Hunter"! When I work with people who are older than I am, I often get into a groove that reminds me of old anime works, so I wanted to get to know them better. I like the old works because they have a flow, with gags, but they also have a story to tell.

STYLE.9

Josiah

21
Model, photographer, casting, art director
@josiah.__.toshi

What was it like wearing New Era for the photo shoot?

I often wear hats for photo shoots, but I don't wear hats in my private life. Today I chose a knit hat. It looks street-like when I wear it deep.

What are the key points of coordination?

The red line on the Dickies' overalls is a key point, so I matched the socks with the line as well. The headphones are Marshall's.

What do you think is the new era?

I think it's about working in multiple capacities. I am a model myself, and I also work as a photographer for "Fashion Snap" and do casting and direction for photo shoots. I also meet older people at parties and gatherings and connect them to my work.

These days, I think there are many people like me who work outside the box.

(Children of the Discordance) jacket, ¥264,000 (Studio Fabwork 03-6438-9575)

STYLE.10

Atom

26
model
@_.atom

What was it like wearing New Era for the photo shoot?

It blends in well! The green color of the Nike sneakers was the key today, and I chose bi-colored ones to match.

I like sports, so I have about five caps with New Era team logos: the Bulls for the NBA, the Athletics for baseball, and the Panthers for football. I have about five New Era team-logo caps, including the Supreme collaboration. I am a true New Era fan.

What are you most excited about this summer?

Sneakers. I used to wear only "Nike" sneakers, but recently I've been liking "New Balance" sneakers. I recently bought the "992 model" after seeing a friend of mine wearing a slouchy model with wide-leg pants and being attracted to them. I was attracted to them when I saw my friend wearing them with wide-leg pants, so I recently bought a pair of the 992 model.

Incidentally, my love of sneakers has recently led me to work for a media outlet related to sneakers!

Neon Sign] Blouson ¥35,200 (Neon Sign 03-6447-0709)

STYLE.11

Hirokazu Fujiwara, Yukichi

39
〈〈〈〈〈〈.roundabout〉designer
@roundabout_fujiwara

Do you own a New Era as a personal possession?

I bought it 5 or 6 years ago and used to wear it a lot. I used to wear hunting caps with ducktails, collaborations with Supreme, and ones with Yankees logos on them. I like things that aren't the high street.

What are you most excited about this summer?

It is a celebration of sports. Soccer since I used to play it, and also skateboarding and BMX, which are newly added sports. I have less time and money to go out to meet and greet clients in the provinces and to go out for drinks these days. So I was able to watch the sports festivals more leisurely than in previous years.

STYLE.12

KANDA MIO

27
office lady
@sfkw

What is the point of today's coordination?

The shirt and sneakers were matched in pink. Since it was a holiday and I was just going to a friend's house, I styled it in a sporty look with ease.

What do you think is the new era?

I feel "5G" is cutting edge because I work in the mobile industry.

What are you most excited about this summer?

I am currently working on updating TikTok. I'm working hard on updating it, and I've grown to 2,000 followers. Eventually, I hope to turn it into a job.

STYLE.13

Ryota Kuroki

25
video director
@kuro96ki

Do you own a New Era as a personal possession?

I like snap-bag baseball caps and have several. When it comes to caps, New Era is the name of the game.

What is the point of today's coordination?

Basically, I wear big clothes that are easy to move in and skates. I often wear a cap to make even a rough outfit look better.

Kuroki-san, what do you think is the new era?

I feel a new era when skateboarding and BMX, which were born for fun, have become Olympic sports. I know there are pros and cons to the idea of making it into a sport, but I was proud to see the young generation of Japanese people playing an active role in it.

There have always been many films about the street, but recently there seems to be more and more of them. As someone who works in the film industry, I feel that there is a crossover of various genres, and I sense a new wind in the film industry as well.

STYLE.14

Rinka Kashimoto

21
Actor/Model
@rinka.kashimoto

What do you think is the new era?

Someone who knows a lot about a single thing. Someone who can be a geek. I haven't found one yet, so I respect them.

What are you most excited about this summer?

I watch sports on TV. Probably because my younger sister, who is in high school, is in a strong basketball school and I often go to cheer for her at games, and I think that has influenced me.

Also, I used to watch various videos to pass the time during the Corona disaster, and among them I got into baseball. I guess it has something to do with the fact that I started watching Koshien and professional baseball games. Recently, I have been playing an app game called "Professional Baseball Spirits" a lot (laughs).

(Blue Blue Japan) Cardigan, ¥28,600 (Okura 03-3461-8511)

STYLE.15

Taku Yonekura

30
apparel (clothing) maker

What were your plans today?

I had a company physical nearby. On my way home from there, I had ramen at "HOPE KEN". Then I was approached by Snap and... here I am (laughs).

What is the point of today's coordination?

I go to the gym about twice a week to relieve stress. I went today and later today, so I decided to go in a rough outfit.

John Mason Smith] Hoodie worn over the shoulder ¥27,500 (HEMT PR 03-6721-0882)

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