Enjoy the color with small accessories.
PROFILE
Born in Aichi Prefecture. After working for a number of brands, he became independent. He is a designer for F/CE. and operates three concept stores for the Danish outdoor brand "Nordisk" in Japan. He also directs and designs for global brands. He is also known as the bassist of the instrumental band toe.
fce.tools
This summer "ROOT" was reborn as the "F/CE. flagship store". What points have been changed?
We expanded the space, moved the bags to the front in the back, and installed sofas to sit on. Because this is a directly managed street store, we wanted to create a space where we could offer our products in a relaxed atmosphere.
It must have taken a lot of courage to renovate a store with the Corona Disaster.
The timing of the online launch of F.C.E. happened to coincide with the Corona Disaster. I think a lot of people also began to think, "You don't have to go to a store to buy something. That made me think a lot about what the existence of a store is all about.
I understand that you decided to open a directly managed store where people can experience the brand's world view.
We are not a designer brand. We are very fond of the Bauhaus philosophy and Scandinavian modernism, and we always want to be a brand that can create masterpieces and masterpieces. We always want to be a brand that can create masterpieces and masterpieces. We hope to communicate this in a way that is easy to understand, and we reflect this in our stores.
I think it's important to see the real thing now that the online world has moved on.
FCE is conscious of creating a functional yet modern look. What should be done to show the brand's background? I thought it would be great if we could catch up with customers, which is often overlooked in this day and age, by not only selling products, but also having a proper inventory and listening carefully to customers' requests. That's why we started an online store and started making image movies.
I see that one of the various renewals is the store renewal. You have also introduced electronic money in your stores.
I was one of the first to introduce electronic money because I have always been a big user of it myself.
Yosemite Mobile Strap" is a convenient way to use such electronic money.
I like to go without a bag and carry everything in my pockets. That's why I don't use pochettes or other bags, but only backpacks. I also have a secret pocket on my "F.C.E." down jackets and a D-ring on my pants so that I can hang up my keys.
F.C.E. has also released mini bags made from climbing ropes, right?
I sometimes combine a waterproof bag with a climbing rope. I like the design and functionality of the climbing rope. I change the core of the climbing rope and soften it for shoulder straps.
Yosemite Mobile Strap" is a collaboration with "Mammut" and uses sturdy rope.
I knew it when I saw it at "Kitamura Photographic Equipment Store." It's thick and comfortable to wear. It is also convenient to attach a bunch of keys to this leather hook. The watch belt is also red, and it's nice to enjoy the coloring in accessories. Since this is a type of rope that "FCE" does not make, it would be fun to collaborate on an arrangement that would allow you to change the bag to which it is attached.
