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Translated By DeepL

FACETASM Hiromichi Ochiai and photographer Yoshiyuki Okuyama talk about the beginning and future of "TOKYO SEQUENCE".
Behind the scene

FACETASM Hiromichi Ochiai and photographer Yoshiyuki Okuyama talk
The beginning and future of TOKYO SEQUENCE.

The large-scale redevelopment of Shibuya, the Tokyo Olympics held this summer, and the ongoing Corona disaster. Tokyo is in the midst of changes not only in the city but also in our daily lives. This project is a collaboration between Yoshiyuki Okuyama, a photographer and video director, and FACETASM, and is set in such a Tokyo.TOKYO SEQUENCEThe "M" is a visual presentation that captures the ever-changing city and the people who live in it. A visual presentation that vividly captures the city and its people as they move from day to day. We asked the two artists to talk about the beginning of the project and their vision toward the goal.

  • Photo_Yuka Uesawa (model), Hinako Kotaki (still)
  • Text_Mai Okuhara
  • Edit_Shun Koda

PROFILE

Yoshiyuki Okuyama / Photographer, Film Director

Born in 1991, he won the 34th New Cosmos of Photography Excellence Award in 2011 for "Girl" and the 47th Kodansha Publishing Culture Award for Photography in 2016 for "BACON ICE CREAM". In recent years, he has worked as a video director on commercials and music videos, as well as art direction for advertisements and CD jackets, etc. In February 2022, Seigensha will release "BEST BEFORE," a collection of his client work spanning 12 years since his debut.

PROFILE

Hiromichi Ochiai / FACETASM Designer

Born in 1977. After graduating from Bunka Fashion College, he started "FACETASM" in 2007, which won the Grand Prize at the 34th Mainichi Fashion Grand Prix in 2016, and was in charge of costume production for the "Flag Handover Ceremony" of the Rio Olympics closing ceremony in 2016. In addition to presenting two collections a year, he is also the creative director of Convenience Wear, a new clothing brand for FamilyMart.

The beginning of "TOKYO SEQUENCE".

Ochiai:The first time I met and talked with Mr. Okuyama was just about three years ago. We first met when Mr. Okuyama came to our office with a proposal that spelled out his thoughts on the project and a cart full of photo books.

Okuyama:For me, the city of Tokyo seemed to be moving forward strongly, undulating with a mixture of the new and the old, the original and the not-so-original. It is a style that I have not seen in any other city in the world, and I felt that I liked it because it was very Tokyo-like. I had the impression that "FACETASM" was a brand that embodied Tokyo, so much so that when I looked around the city, FACETASM clothes would come to mind. So I contacted them because I wanted to create something with Tokyo and "FACETASM" as its theme. When we first met, we talked about the idea of having people who embody Tokyo wear FACETASM's clothes in the city of Tokyo for a photo shoot.

Ochiai:I myself am from Tokyo, and I am often told that "FACETASM" is "Tokyo-like. However, I don't make clothes with "Tokyo-ness" in mind, so I take it as a compliment when people say that about my designs that come naturally. Especially when competing in collections overseas, I was proud to be called "Tokyo-like. That is why I agreed to this project because I thought it was a very meaningful thing for me and for FACETASM to consciously capture the Tokyo-ness of the city. I was also interested in the newness of our clothes when they are combined with the beautiful Tokyo scenery through the eyes of Mr. Okuyama, and it is rare to encounter a moment when people living in Tokyo today are wearing FACETASM's clothes. When I heard about this project, I intuitively felt that this would be a pleasant project that would bring smiles to everyone's faces.

INFORMATION

TOKYO SEQUENCE

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