Fashion and sports. Where do they meet?

With the evolution of technology, the boundary between sportswear and fashion items has become blurred in recent years. On the other hand, the value of sportswear as an object is fundamentally different from that of fashion, which is designed to add color to everyday life, and sportswear, which is developed to achieve a clear objective. Why are these two things resonating with each other now? HOUYHNHNM's Hiroshi Yamamoto talks with Tadanao Matsuo of JOURNAL STANDARD and Keiji Kaneko of RESHOP, both of whom incorporate sportswear into their daily lives, about the current place where sportswear and fashion intersect. We also introduce Hoka Oneone's new shoes, which will be available at both stores.

Photo_Erina Takahashi
Text_Issey Enomoto
Edit_Hiroshi Yamamoto

Style sample based on Hoka Oneone.

How do Matsuo-san of Journal Standard and Kaneko-san of Reshop wear the Hoka Oneone Mafate Speed 2? We asked each of them to show us how they styled the Mafate Speed 2.

The top is a vintage "Champion" sweatshirt over a "Feathered Friends" down vest. The cap is by "Ultra Heavy" and the bottoms are hiking pants by "Yama to Michi". I tried to style the casual style with sports items. The Hoka Oneone footwear goes well with the casual style.

Tops are a flannel shirt, a vintage sweatshirt, and a 20-year-old blouson from Patagonia. The hat is a polyester knit cap by Materio, and the pants are running shorts by LERC. It may be hard to tell from a distance, but everything but the flannel shirt is a sports item. Hoka Oneone," which has a moderately technical look, looks good on the feet.

Hoka Oneone "Mafate Speed 2" ¥22,000
Pre-sale at Journal Standard and Reshop from January 15, 2022; on sale at Hoka Oneone's official website from January 17, 2022.