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Exploring the one-and-only, MY G-SHOCK.Case05 Dairiku Okamoto, Designer, Dairiku
The only one watch in this world

Explore the one-and-only, MY G-SHOCK.
Case05 Dairiku Okamoto, designer

The "MY G-SHOCK" project, which allows users to create their own G-Shock in their own color scheme, is attracting a lot of attention. Based on the standard 5600 model, the color scheme of the dial, bezel, belt, belt loop, and buckle can be decided as desired, with a total of more than 1.9 million possible combinations. For this fifth edition, Dairiku Okamoto, designer of the fashion brand "Dairiku," will be confronting these astronomical numbers. As with his own collections, what is the one piece that he has created inspired by film works?

  • Photo_Kazunobu Yamada
  • Text_Takako Nagai
  • Edit_Shun Koda

PROFILE

Dairiku Okamoto / DAIRIKU Designer

Born in Nara, Japan in 1994, he graduated from VANTAN Design Institute, Department of Fashion Design, and won the Grand Prix of "Asia Fashion Collection" in 2016. in February 2017, he was invited to New York City to present his collection "DAIRIKU . His clothes with a sense of roots and stories are gaining popularity, especially among young people.

Instagram:@dairiku.pdf

Interesting G-Shock as an accessory.

The DW-5000C, the first model that symbolized the identity of the G-Shock brand, featured a simple dial surrounded by a square bezel and a design reminiscent of a sturdy tire. MY G-SHOCK" is based on the DWE-5610, a standard model that continues in the same vein, and allows users to customize the color scheme of the dial, bezel, belt, belt loop, and buckle to their own liking.

I actually never wore a watch before, so I was looking forward to making my first G-Shock," said Dairiku Okamoto, a designer at Dairiku. Dairiku Okamoto, a designer at Dairiku, says, "I was looking forward to making my first G-Shock.

I don't feel the need for a watch as a tool, since I have my PC open while working and my iPhone is always close at hand. But G-Shock's design is unique and special, isn't it? When I was a student, my friends wore bright blue G-Shocks, and I still remember the silver G-Shock that Maison Margiela collaborated with them, they were all so impressive. Today, I am excited to take on the challenge as a fashion item."

Exquisite coloring inspired by the movie .

Mr. Tairiku looks carefully at the colorful parts. What do you look for in a "MY G-SHOCK" experience?

. When there are so many colors to choose from, it makes me feel good while worrying about it. Today, I want to make something that I would actually wear, not from the standpoint of designing for "Dairiku". I will try my best to create something that is easy to match with any styling, but that also has originality (laughs).

Using the designer's unique perspective, the work begins to search for a middle ground between ease of matching and originality.

. "Black is still the safest choice for versatility, but all-black is inline, you know. Today, I'm going to seal off the black, and think about it while going a little off the beaten path."

Dailik's collection has a lot of color. Lately, I myself have been in the mood to wear brighter clothes than ever before, encouraged by the sense of the times as we try to overcome the Corona disaster. The next season will be even more colorful. Among them, I always use purple in all my collections. Purple is a color that is surprisingly easy to style. If it is lightened or darkened, or if the blush is adjusted, it is a color that blends well with both SS and AW. At first glance, it may seem like a difficult color, but it goes well with both cold and warm colors, so I consider it a versatile color.

. I like this khaki too. It has a military feel to it and is very masculine. . It's also good and distressing, but if I were to wear it, I'd probably prefer something a little more neutral. ......"

. choosing the colors and putting the parts together. This process, Tairiku says, reminds him of his childhood.

When I was a child, I used to play with Legos that my grandfather bought for me, and it reminds me of the fun I used to have. I was always expressing the world of movies with Legos, and if I start thinking about things like, 'If a character in that movie were to wear a G-Shock, it would be ......,' I could create an endless number of them.

Dairiku is a brand that incorporates the world of movies into fashion. For "MY G-SHOCK" this time, a movie was selected as a film that evokes a sense of "time. This time, however, we felt an affinity not with the movie itself, but with the episodes related to the DVD.

. today I brought my father's favorite movie, The Adventurers. I bought the DVD with the white package myself (left side), and the one on the right is the DVD my father recently sent me. They are the same film, but the DVD that belonged to my father's personal collection has a faded package that shows the passage of time.

For Mr. Tairiku, "film" is a vein for his creative process. It is no secret that his father's influence on him was a major source of inspiration for his work.

I used to go to the video rental store with my father, and he used to let me choose one of the five movies he rented, and we ended up watching the four he rented together. . I became interested in movies because of this influence, and since I was a student, I have been using movies as a source of inspiration to create visual images for my collections and photo shoots. Recently, I discussed the visuals for the next collection with the photographer while watching The Breakfast Club and Wong Kar-wai's films.

INFORMATION

Casio Computer Co.

Phone: 03-5334-4869
g-shock.com

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