FEATURE | TIE UP

Translated By DeepL

New Balance's THE CITY collection offers a new form of everyday wear.
New Balance,New Normal.

New Balance's THE CITY collection offers a new form of everyday wear.

New Balance shoes are so comfortable and neutral in design that they can be worn with any outfit, and once worn, everyone is captivated by them. The "THE CITY" collection, which is sold exclusively at Sports Depot and Alpen, is designed as "daily wear for working adults" while maintaining the brand's distinctive features. The lineup, centered on high-functional set-ups, fits just right in the current age when the right answer cannot be found. We have explored the potential of this collection, which is designed for the next era, in seven everyday situations.

  • Photo_Yuko Yasukawa
  • Styling_Takeshi Toyoshima
  • Hair & Make-up_Amano
  • Model_Sotaro Yasunaga
  • Text_Shinri Kobayashi
  • Edit_Shuhei Wakiyama

01 Stylish in an office setting.

New Balance〉THE CITY T/R Punch Stretch Jacket ¥11,880、THE CITY Shoe Patch Oversized Short Sleeve T-shirt ¥4,730、THE CITY T/R Punch Stretch Pants ¥9,790、Sneakers "ML 574" ¥10,890 (all from New Balance Japan Customer Service Center)

THE CITY" collection aims to be versatile enough to meet any need. For example, we have items centered around set-ups that are ideal for today's era, when business casual has become the norm. You want to relax, but you also need a formal atmosphere. The "THE CITY" collection, especially the new set-ups made of T/R ponch fabric, fits well in such work scenes.

02 Stretchability felt on a bicycle.

THE CITY Easy City Jacket ¥11,880, Slim Tapered Pants ¥9,790, Sneakers "ML574" ¥10,890, THE CITY Front Double Zip Backpack ¥10,890 (all from New Balance Japan Customer Service), BANMOOF Bicycle ¥275,000 (BANMOOF Brand Store Tokyo), other items by private stylists. Van Mouffe bicycle ¥275,000 (Van Mouffe Brand Store Tokyo), other items: stylist's personal effects

In this era of the "new normal," it is not uncommon for people to commute to work by bicycle. All items in "THE CITY" collection are stretchy enough to cover the bicycle scene. In particular, the standard pants are available in four different silhouettes and lengths that balance well with shoes, allowing you to choose according to the occasion. These neatly tapered pants are easy on the legs and can be worn by anyone, regardless of the person wearing them or the means of transportation.

03 For home work that you want to make look neat and easy at the same time.

THE CITY T/R Ponch Stretch Cardigan ¥7,700, THE CITY T/R Ponch Stretch Shorts ¥6,490 (all from New Balance Japan Customer Service Center), other personal effects of stylist

Online conferencing combined with work-from-home. Aren't you concerned about how you look on the monitor? For example, a cardigan like this will give you a clean look. As for pants that are out of sight of the monitor, go all out with shorts and relax to your heart's content. However, be careful not to show your shorts.

04 Water repellent, so no panic in the rain.

THE CITY Easy City Jacket ¥11,880, THE CITY Straight Fit Pants ¥9,790, ML574 Sneakers ¥10,890 (all from New Balance Japan Customer Service Center), Still by Hand × Monocle Monocle] anorak jacket ¥25,300 (Style Department), other items: stylist's personal effects

Compared to the world average, precipitation in Japan is said to be about twice as heavy. However, it is also troublesome to check the weather forecast on a regular basis, which tends to be misleading. That is why it is comfortable to wear rain-protected clothing on a regular basis. With "THE CITY" collection, all fabrics have water repellency to repel water droplets, so you can be ready for any rainy season or guerrilla downpour.

05 I want to relax in the office.

New Balance〉THE CITY Shoe Patch Polo Shirt ¥6,490, THE CITY Wide Tapered Pants ¥9,790 (all New Balance Japan Customer Service Center), Butner Cardigan ¥28,600 (Butner), Clarks Originals〉Shoes ¥30,800(Clarks Japan), others are stylist's personal belongings.

Along with the Cool Biz, polo shirts have also become a civilized form of work attire. For days when a jacket is not required, a pale-toned cardigan over it is perfect. Wide tapered trousers that are comfortable but still look good can be worn to the office as well. In between work, take a well-deserved break with a good cup of coffee!

06 Running is also a setup.

THE CITY RUN woven jacket ¥11,000, THE CITY RUN short sleeve T-shirt ¥4,730, THE CITY RUN shorts ¥5,500, M880 sneakers ¥14,800 (all New Balance) Balance Japan Customer Service Center)

With fewer people going out, running is now a lifestyle practiced by many city dwellers. The "THE CITY" collection offers smart running wear that blends in with the city and does not mismatch when you stop by a café or gallery on your way to a run. In addition to track jackets and shorts, there are also track pants and T-shirts.

07 Setups are also washed at home.

New Balance] THE CITY T/R Ponch Stretch Cardigan ¥7,700 (New Balance Japan Customer Service Center), other personal effects of stylist

When it comes to suits, there is the hassle of sending them to the dry cleaners and picking them up. However, "THE CITY" collection can be washed in your washing machine at home. This is because it is made of a special wrinkle-resistant fabric. Of course, ironing is not necessary. This is perfect for those who are looking for simple, practical clothing.

INFORMATION

New Balance Japan Customer Service Center

Phone: 0120-85-7120
Sports Depot・Alpine official mail order

Clarks Japan

Phone: 03-4510-2009

style department

Phone: 03-6804-9078

batoner

Phone: 03-6434-7007

Van Mouffe Brand Store Tokyo

Phone: 03-6812-9650

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