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PROFILE
After working as store staff and press, he is now the director and face of "1LDK", in charge of store direction and buying. . He also produces other original items.
Leonardo DiCaprio's sweatshirt made me giggle.
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I have the impression that Miyoshi-san usually wears a sweatshirt set-up.
Miyoshi:It started about two years ago. Since I started making sweatshirts for Universal Products, I have started wearing only sweatshirts. In the past, I sometimes wondered if it would be appropriate to wear them as a set-up. But with the current trends in the world, the opportunities for wearing sweatshirts have been increasing by leaps and bounds. That's the mood I'm in these days.
I think the sweatshirt set-up style is becoming more and more popular.
Miyoshi:One reason is that the Corona has increased the number of people who want to wear relaxed clothes, and another reason is that people overseas are wearing such clothes, and I think they are cool. Also, "New Balance" shoes are very popular right now, and I think people are choosing sweatshirts to go with them.
A few years ago, "athleisure" was a trend, and at that time, many people were wearing more designed technical wear, but recently, while following this trend, I think more people prefer simpler, more authentic athletic wear. However, recently, more and more people seem to prefer simpler and more authentic athletic wear, while still following this trend.
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Miyoshi:Yes, that's right. I saw Leonardo DiCaprio wearing sweatpants and New Balance "993" shoes on his feet, which I thought was really cool. I also saw Jodie Foster wearing "New Balance" shoes. I think many people are attracted to that kind of style.
Do you often check overseas snapshots?
Miyoshi:You do (laughs). The DiCaprio one was really good. It was a picture of him playing tennis, and he was wearing tight gray sweatpants and a white T-shirt on top, a very simple, authentic outfit, but he looked so cool.
Steve Jobs is famous for wearing New Balance, and the fact that celebrities like him wear the brand in their private lives may persuade some people.
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