FEATURE | TIE UP

Translated By DeepL

What is the skill of the innovator who leads Gramichi to become a "true classic"?
FUTURE IS IN THE PAST

What is the skill of the innovator who leads Gramichi to become a "true classic"?

The founder of GRAMICCI was a gorilla climber. His pursuit of the best pants for climbing rocks resulted in the cotton pants we all know and love. At the time, technological innovation had advanced, and more sophisticated materials could have been used. . However, he stuck to the rugged atmosphere and ease of wear to the point of sincerity. His sincere attitude and aesthetic sense transcended genres, and was supported by the hippies and surfers of the West Coast. Then came the modern age. As "GRAMICHI" has continued to undergo various updates, more and more of its products have become outdoorsy. Stefan, who will start working on the brand in the spring/summer 2022 season, has created a stir. We asked the new creative director, who creates collections in the spirit of "learning from the past," to talk about the future of "GRAMICHI.

PROFILE

Stephan Wendler

Born in Berlin in 1983. From Germany to the U.S., he worked as a product director for Carhartt WIP and Stussy, among others. In 2020, he was appointed creative director of "Gramichi" in recognition of his skills.

The greatness of Gramichi , which I learned through the collaboration with Stussy.

First of all, could you give us a brief introduction about yourself, Stefan?

Stephan:OK was born in Berlin, Germany in 1983 . . and has been the creative director of "Gramichi" since the Spring/Summer 2022 collection. He came to Japan in November 2020.

Where were you before you came to Japan?

Stephan:I lived in a town called Irvine, California , and I worked for " Stussy.

You were also in creative direction at " Stussy "?

Stephan:Yes . . I myself have been in the street culture since I was a child. Before Stussy, I worked at Carhartt WIP.

Stephan Wendler, creative director of GRAMICHI . . The interview took place at the venue of the exhibition.

Stussy and Gramichi collaborated with each other once, didn't they?

Stephan:It was the year 2020. To be honest, until then, Gramichi was a mysterious brand to me. I knew that it was an American brand, but I had no idea about its philosophy or history. Being deeply involved in this collaboration allowed me to reconfirm what kind of brand "Gramichi" was.

Do you have a different impression of GRAMICHI as a result?

Stephan:I thought it was a cool brand, founded in 1982, developing their own 180-degree leg opening gusset crotch and the webbing belt that is synonymous with the brand. Moreover, the founder was a highly skilled climber who was called "Stone Master.

These climbers got the word out, and from there, the West Coast surfers got behind it. Cool, right?

INFORMATION

INS

Phone: 0120-900-736
Gramichi Official Site

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