THE AMERICAN CASUAL 2022 Vol.1
Introduction to American casual wear by 2021. We teach you how to wear classic items.

Jeans were first created in the late 1800s as work clothes for coal miners, and have since become a standard in global fashion. The jeans were first worn in the 1940s, when the details were refined as work clothes, then in the 1950s, when James Dean and Marlon Brando appeared on the scene, and finally in the 1960s, when they became fashionable and slimmer, and in the 1970s, when the hippie movement took off. With the advent of Marlon Brando in the 1950s, jeans became an indispensable item for daily life, and have continued to evolve with changes in silhouette and detailing to meet the needs of the times. And it is precisely because they continue to evolve that they remain an eternal standard.

Taking this transition into consideration, we propose a more relaxed, shoulder-less look, paying homage to Marlon Brando's "Rampage," in which jeans became a fashion item for the first time. To avoid going straight for the hard-edged American style, nylon riders and half-zip sweatshirt parkas are used to create a sense of fluidity, while the jeans worn with them have a loose silhouette that falls to the knees. The trick is to choose jeans with just the right amount of processing, rather than ones with a devil's mustache or strong beehives, and to create a look that is not overdone with thick roll-ups and cushioning at the hems.

The beauty of today's products is that you can get silhouettes that you can't find in old clothes, while still having a vintage look. Marlon Brando in "Rampage" wore Levi's 501®, but if you choose Lee's like James Dean in "Rebel Without a Cause" or a pair that incorporates the essence of Wrangler, you will be able to create a standard yet twisted look. Also, look for a pair of thick, straight jeans that can be worn as an extension of the street, with realistic whiskers and dots of bite, but without being too hard, and with a natural fall.