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Translated By DeepL

Shinsaibashi PARCO Tour by HOUYHNHNM editorial staff!
Dig Dig Dig it!

Shinsaibashi PARCO Tour by HOUYHNHNM editorial staff!

Osaka, a metropolis in the west, is often described as a city with a strong personality. Fashion is no different, being flamboyant, quirky, and running its own course. In the middle of such a city, Shinsaibashi PARCO is located in Shinsaibashi, where the dense Osaka air fills the air. Two members of HOUYHNHNM's editorial staff went inside this ever-evolving fashion building. Takeda and Shibayama, well-known on HOUYHNHNM's YouTube channel, will be digging, digging, and digging their way through the building!

Shinsaibashi PARCO is huge!

Shinsaibashi PARCO opened in November 2020. This is a bit different from the image of "PARCO" that many people imagine. The target age group is broad, including slightly upper-class people, and the tenants and items are a little more upscale. And after all, this is Shinsaibashi, Osaka. The lineup includes many items that are out of the ordinary with a twist.

Takeda and Shibayama left the Tokyo editorial office and went to the new trend-setting places to dig them out thoroughly!

(Right) Takeda Takuma: Born in 1997 in Shiga Prefecture. Type A Capricorn, he joined HOUYHNHNM's editorial office in 2020. Recently, thanks to YouTube, he is sometimes approached on the street.
(Left) Hideki Shibayama: Born in 1996 in Chiba, Japan. He joined HOUYHNHNM's editorial staff in 2020. He is the most beloved man in HOUYHNHNM's and devotes his life to sauna and running.

Here we are at "Shinsaibashi PARCO". The pose in front of the store is also nice!

Takeda:I was super embarrassed (laughs). I was born and raised in Shiga Prefecture, but this is surprisingly my first time coming here.

Shibayama:I haven't been to Kansai itself in about 5 years. I haven't even been to Shinsaibashi, so I'm a little excited today.

Takeda:But it is really big, isn't it? The building is really big!

In terms of site area, PARCO ranks third in Japan after Nagoya and Urawa. It has about 150 tenants. Including the basement, there are a total of 16 floors.

Shibayama:150 is amazing. Compared to the familiar "Shibuya PARCO," the size is totally different. There is more space in each store, and it seems to be easier to shop.

What are your thoughts on today's event?

Takeda:I am planning to do some pretty serious shopping. I rarely go to fashion buildings these days, so I thought I might be able to find something unexpected.

Shibayama:I dig and dig and dig and dig!

Here are the eight stores we will dig this time!

  • Q (2F)

  • STONE ISLAND (2F)

  • PORTER EXCHANGE (1F)

  • LAND OF TOMORROW (3rd floor)

  • MYKITA (2F)

  • UNITED ARROWS (2F)

  • THE NORTH FACE UNLIMITED (2F)

  • Marufuku Coffee Shop Good Old & New Edition (4F)

Shop01_Q (2F) A place where you can find one-of-a-kind items that are too special.

Takeda:Actually, I was very interested in this store. They have shirts made by Lutès, a French company that has very few stores in Japan, and shirts made by Japanese bespoke makers. I thought it was a selection that could not be found anywhere else.

Shibayama:I see that there are a lot of secondhand clothes as well. I don't usually wear suits or jackets, so I am not familiar with such stores, but when I see them in a fashion building, I tend to visit them.

Takeda jumps at a vintage "MacGregor" jacket (¥14,400). The color and size are perfect," he says.

Shibayama:Bright colors suit you, don't they? The senior members of the editorial department wear black, gray, or navy, but Takeda-kun often wears a blue knit hat to add a splash of color. As one would expect from .......

Takeda:A little bit! You're messing with me (laughs). On the other hand, Shibayama-kun is usually casual, so I would like to see him wearing something crisp.

Shibayama also picked up a secondhand outerwear (¥98,000). Even a secondhand clothing novice like me can wear this.

We have a great selection of used clothing, but we also have many new items, both domestic and international, that are luxurious and made of the finest materials.

Takeda:There are really a lot of special order items.

Shibayama:There were also vintage Rolexes and gold eyewear in the showcase in front of the store, which made me feel like I was on a treasure hunt. It's not something I can afford, though.

I heard that "SPEAKEASY," a famous vintage eyeglass store in Kobe, is participating as a special in-shop for glasses, and a store called "LIBERTAS" in Osaka is participating for vintage "Rolex" glasses.

Takeda:Both stores are so famous that no fashion lover in the Kansai region would be unfamiliar with them. But I am really glad I came. There was a lot of good stuff here. I would like you, our readers, to know about them!

TAKEDA'S CHOICE

New LUTES "Pilot" jacket
¥231,000

I chose a jacket from a brand I have always admired. The materials and tailoring are top-notch in every way. I feel like I'm growing taller, but I want to become an adult who looks good in this jacket! (Takeda)

SHIBAYAMA'S CHOICE

Knit polo specially ordered by an Italian factory
¥49,000

I chose this one because it is a silk and cashmere blend and has a sheen. It is smooth and elegant, and I was also attracted by the fact that there are only a few places in Japan where you can buy it. I'm a sucker for things that are rare and valuable. (Shibayama)

INFOMATION

Q (2F)

A new format of the goffa group, which operates several vintage clothing and select brand stores in Osaka and Tokyo. The main focus is on tailoring, with a selection of special items, both old and new, that can only be purchased here.
Phone: 06-6241-5580

Shop02_STONE ISLAND (2F) From youth to adults. Luxury sports with deep roots in Osaka.

Shibayama:Speaking of "Stone Island," they have come out with an amazing item. At first glance, it looks like an ordinary bag, but it has a vest in the front pocket and a jacket in the side pocket. I am always amazed by innovative wear.

What kind of image do you have of Stone Island?

Shibayama:You have long been favored by fashion lovers for your innovative designs and high functionality. The material production is particularly thorough, and I am personally impressed by the garment dye. Recently, the brand has become very popular among the street fashion crowd of our generation.

Takeda:I like Liam Gallagher, and he wears "Stone Island" a lot, so it is one of the brands I admire.

Shibayama:I think it looks cool when I see people wearing it, but the silhouette is tight, so I had avoided it because I thought it wouldn't look good on me, but today was the first time I tried it on.

The knit (¥56,100) was the first item I tried on. Shibayama was surprised at how comfortable it was.

Takeda:It looks really good on you. It's totally possible!

Shibayama:Really? (Teru).

Takeda:The Compass logo badge makes you want to show it off.

Takeda followed with a new overshirt (¥68,200) through the sleeves.

Shibayama:Takeda-kun is good too. He looks like a rapper.

Takeda:It looks great, but when you put it on, it is really easy to move around in, and the elastic drawcord on the edge of the hood and the flap pocket on the chest are also well thought out. And the garment dye works. They say it's hydrogen repellent material with this look.

Shibayama:In terms of fabric quality, I think they are really on the cutting edge. I feel that they are constantly evolving, which is why they have been able to gain support for so long. The brand image has always been cool.

TAKEDA'S CHOICE

Stone Island Jacket
¥108,900

This item is a 3-layer waterproof material, but it's not stiff at all, and it's super light. And it doesn't look like a tech material. And it's garment-dyed. I really want one of these. I really want one..." (Takeda)

SHIBAYAMA'S CHOICE

Stone Island Pants
¥54,450

Recently, I met a senior whom I respect and admire, and he was dressed just the right size and loose-fitting. I thought he looked very elegant. I chose a pair of slim, white pants in order to be close to him. I wanted to be classy from now on.

INFOMATION

STONE ISLAND (2F)

An Italian sportswear brand that has been constantly evolving since its birth in 1982. Even here in Osaka, the brand is highly worn on the streets.
Phone: 06-4708-8414

Shop03_PORTER EXCHANGE(1F) This is the second "tanker" specialty store in Japan, following Shibuya PARCO.

The colorful colors of this exclusive collection with "Paul Smith" are eye-catching. Among them, he is particularly interested in the helmet bag (¥31,900). (*This product is completely limited and will be discontinued as soon as the stock runs out.)

Shibayama:Actually, I used to work part-time at Porter.

Takeda:Really? That's why you know so much.

Do you have any items of interest to us from the perspective of a former store employee?

Shibayama:I like the helmet bag. It looks big at first glance, but when I put it on my shoulder, it is just the right size.

How about you, Takeda?

While holding up the standard sage green shoulder bag (¥25,850), he said, "I'm also interested in the iron blue ......"

Takeda:In terms of color, I like sage green, but iron blue is also good. In Japanese, I think it is called iron blue. I am also attracted by the gold zipper. I like both colors.

Shibayama:PX has a lot of exclusives. They have special color schemes, different zipper tapes, and other designs that are a bit different from the inline ones.

What kind of bag do you usually carry?

Shibayama:Basically, I use a shoulder bag that is large enough to hold a PC. It doesn't get in the way when I get on the train, and it goes well with my everyday outfit.

Takeda:I carry a backpack on work days. I use a simple design that does not interfere with my coordination. On days off when I don't have much luggage, I often use a small shoulder bag.

These "PX tankers" are sold only at PX.

BTW, what kind of bags do the other HOUYHNHNM's editors use?

Takeda:I think most of them are backpackers, but I also use a satchel when I go around exhibitions or have small meetings.

Shibayama:However, each of us has different tastes in the bags we use and the outfits we wear. There are people of various genres. There is no one who has the same character. There is no one who is a genre or a character.

Can you tell us what you are particular about when you carry the bag on your back?

Takeda:I carry my backpack with the backpack straps tightened so that they are close to my body. It doesn't get in the way when I am running quickly, and above all, it looks sloppy if the backpack straps are too long.

Shibayama:I think of bags as accessories. For example, if the outfit of the day is dark-toned, a colorful bag can add a splash of color. It is an item that broadens the range of my coordination.

TAKEDA'S CHOICE

Porter's Howl Fanny Pack Mini
¥18,150

I chose it because I thought it would be just right for carrying the bare necessities. I also think it can be used as a coordinating accent by hanging it diagonally. I thought it could be used as both a bag and an accessory.

SHIBAYAMA'S CHOICE

Porter's PX Tanker 2-way Helmet Bag (L)
38,500 yen

I have been interested in the navy bag ever since I saw the navy version of the collaboration model a while ago. Although the color is a little different, this color is finally available, and since it is a helmet bag, I feel I have no choice but to buy it.

INFOMATION

PORTER EXCHANGE (1F)

The store mainly carries the "Tanker" series, which is synonymous with the Porter brand. The store is also known as "PX. The store carries the full Tanker lineup, as well as PX exclusive items.
Phone: 06-6241-5670

Shop04_LAND OF TOMMOROW (3F) Classy items and household goods.

Takeda:I knew of Land of Tomorrow, of course, but this was my first time entering.

Shibayama:Myself too. I go to "Tomorrowland" near Miyashita Park in Shibuya quite often.

What kind of image do you have?

Shibayama:It's like a place where beautiful adults go. I feel a little out of touch with myself.

Takeda:I have an image of a wide selection of diffusers and other fragrance-related items, as well as stylish household goods. There is a good selection of imported brands of clothing.

Shibayama:You wear a lot of imports, don't you, Takeda?

Takeda:Actually, I wear it more than you might think.

Before joining HOUYHNHNM, I heard that you used to go to Paris during the collection season to take snapshots.

Takeda:It's a little presumptuous of me, but I did that kind of thing. I have always loved that kind of culture.

Dries Van Noten shirt (¥63,800)

Takeda:I have always loved Doris. The clothes have power, so just by wearing one piece of clothing, I feel like I am enveloped by Doris as a whole.

Shibayama:That goes well with the monk.

Takeda:Isn't that right?

Shibayama:The slightly masculine look also suits me. The pockets are gusseted, so it looks like it can hold a lot of stuff.

Trying on a quilted jacket (¥118,910), a staple of his favorite brand .

Shibayama:I prefer the overall selection. Men's and women's. And it looks like a good place to choose gifts for women. There are a lot of thoughtful items, and I don't feel nervous at all about going to the women's zone alone with a man.

Takeda:Yes, indeed. And I like that the store is spacious so I can take my time to look at the products.

TAKEDA'S CHOICE

Rumer's pants
¥64,900

Lately, I've been in the mood for denim. Also, Lemaire's denim has a distinctive silhouette, and I like the poppy silhouette. I also like the nep feeling. I feel that denim fits the current era.

SHIBAYAMA'S CHOICE

Acne Studios Bags
¥47,300

"I chose this item from the perspective of 'if it were a gift for a woman. The material is light and spring-like, and the combination of leather is nice. I think it would go very well with a spring coat.

INFOMATION

LAND OF TOMORROW (3rd floor)

A new business model by Tomorrowland. The store offers a wide range of luxury items, with a 50-50 mix of high-quality original brands and imports. There are only stores in Marunouchi, Tokyo and Shinsaibashi PARCO.
Phone: 06-6252-9797

Shop05_MYKITA (2F) Ultra-lightweight eyewear for a great look.

You both look like you are having a great time trying on the clothes.

Takeda:MYKITA has a variety of eyewear designs, so I wanted to try out different styles.

Shibayama:They look unique at first glance, but when I put them on, I found that they fit me surprisingly easily. I don't usually wear eyewear, but I think they look surprisingly good on me.

Takeda:You look totally good! Both sunglasses and glasses look good on you.

When I was told that eyewear looked good on me, I suddenly became very interested in eyewear, which I had never been familiar with before.

Takeda found his favorite pair of glasses and has a big smile on his face. Yes, they look good on him.

Shibayama:Wearing clear frames gives it more of a street look. Like a rapper.

Takeda:You said "wrappers" earlier, didn't you? I usually wear glasses, but I was surprised at how lightweight the MYKITA glasses are.

MYKITA glasses do not use screws and are made of sheet metal as thin as possible, which is why they are so light.

Takeda:I'm not exaggerating, it's so light that I didn't even put it on.

Some models have a groove in the lens and the frame is inserted into the groove, so you can't see the frame from the outside.

Takeda:That kind of detailed work is just like in Germany.

Shibayama:A single eyewear can completely change the look of your face. It is also good for when you want a change of pace or a makeover. I think I'm going to be hooked on eyewear after seeing MYKITA!

TAKEDA'S CHOICE

MYKITA Sunglasses
70,400 yen

I chose these as a gift for a woman. It's super personal, but I want women to wear something as delicate as this. I also like the subtle color. They have few quirks, so they can be coordinated with any outfit.

SHIBAYAMA'S CHOICE

MYKITA Sunglasses
¥72,600

I chose a pair of sunglasses that are metal but finished in black. They are made of polyamide, a nylon material that is resistant to sweat and sebum. The texture is wood-like, and I liked the matte look.

INFOMATION

MYKITA (2F)

The eyewear brand "Mykita" carries out all processes from design to manufacturing in Berlin, Germany. The second directly-managed store in Japan attracts many eyeglass lovers from the Kansai region.
Phone: 06-6563-7747

Shop06_UNITED ARROWS (2F) Even in familiar stores, the selections change with each new location.

Shibayama:Compared to the Tokyo store, I think there are more items that are a bit peculiar.

Shinsaibashi is a place where genuine Osaka people gather, so the product mix seems to be different from other stores.

Takeda:I see. So Kyoto is a little more conservative, while Hokkaido is a little more functional. It is true that there are a lot of colorful items here, such as pink and purple.

What kind of store is "UNITED ARROWS" for you two?

Takeda:Even casual wear has a classy, clean image. Also, they have a good selection of suits. The quality of the originals is also high.

Shibayama:Yes, it seems to have everything from dress to casual. It's mature and urban. You can't go wrong if you go to Arrows. I have been shopping there since I was a student myself.

Takeda trying on a jacket (¥44,000) from "Filsaville" and Shibayama giving it a rave review. The two are good friends.

Shibayama:I knew you would try those on. I usually wear a high percentage of coveralls.

Takeda:It's my favorite. This one is also great with the white stitching. The width and length are ideal. When in doubt, I just go for coveralls.

Shibayama:I see it all the time, so it feels right, yes.

Pants (¥20,900) by [UNITED ARROWS & SONS by DAISUKE OBANA], "I like the silhouette," he said.

Takeda:Shibayama's pants look great on him. They look so good together that they look like they are his own.

Shibayama:I like synthetic fiber pants because they are comfortable. These, created by Mr. Ohana (*Daisuke Ohana, designer of N. Hollywood), are really nice, with a wide silhouette and stretch. When I try them on, they are even better.

Takeda:It's lighter than it looks.

Shibayama:I often go into "United Arrows" casually, but there is always something I want. The sense of stability is outstanding. At Shinsaibashi PARCO, too, I found what I wanted.

Takeda:Maybe I understand a little. It's like meeting someone you never expected to meet. They also keep up with trends, and that's what select stores are all about.

TAKEDA'S CHOICE

Preak's earrings
16,500 each

All of these are made of birthstones. And you can buy them for one ear at a time. Isn't this a great gift for women? The price is also very reasonable. It is difficult for men to buy clothes, but accessories are the best gift for women.

SHIBAYAMA'S CHOICE

AOR jacket
60,500 yen

I have never seen AOR in stores before because there are not many stores that carry it. College and classic items are trendy right now, so I would like to incorporate these items into my collection. I haven't worn a blazer since high school, but I feel refreshed when I do.

INFOMATION

UNITED ARROWS (2F)

UNITED ARROWS" also has stores in Umeda and Namba. Here at the "Shinsaibashi PARCO" store, many designer items are lined up, and more unique items are available in line with the local character.
Phone: 06-6241-6695

Shop07_THE NORTH FACE UNLIMITED (2F) From amateur to expert, outdoor to indoor.

The North Face Unlimited" is the name of only two stores, the GINZA SIX store and this store.

Shibayama:Unlike conventional "The North Face" stores, you have a wide variety of non-performance items. I got the impression that it was more focused on fashion and lifestyle.

Takeda:Indeed. For apparel, they have "The North Face Purple Label," while they also have "Unlimited. There's also a lot of other things to see and do, such as dealing in tableware and crafts.

You are an outdoorsman who runs both trails and roads. What kind of image do you have of The North Face?

Shibayama:Recently, the image of fashion has taken precedence because you often see people wearing them on the streets, but the performance line is also of high quality and great quality. Because of the solid background, there is a sense of security and persuasiveness to any line.

Takeda:Shibayama, you have usually preferred tech and outdoor apparel.

Shibayama:Yes, I do. I like to be physically active, and perhaps because I am used to wearing it, I feel most at home in it. It's also nice to be able to wear it without hesitation.

This is great!" is a lightweight vest (¥23,100) that can be worn in all seasons. It will come in handy in a wide range of situations.

Shibayama:This vest is comfortable to wear. It is lightweight and warm. I thought I would wear it around town, but I would also like to wear it when running or going to the mountains.

Takeda:I used to only look at "The North Face Purple Label," but when I looked closely at the other lines, I realized that they are also very fashionable and can be used for street wear.

The moc shoes (¥29,700), which have been attracting attention again recently, are from The North Face Purple Label.

Takeda:These mocs are crazy easy to wear. It's also easy and convenient to take off and put on. They are also water-repellent, so they will come in handy when it rains.

Shibayama:The color is also nice. An exquisite beige with a calm tone. By the way, didn't Takeda-kun say he was going to start mountain climbing?

Takeda:Oh yeah. I was saying, but I'm missing the opportunity.

Did you have the right gear?

Takeda:You bought trekking shoes, a shell and a sack.

What did you choose?

Takeda:Basically, I bought something that made me excited. When climbing mountains, you want to look stylish, don't you? In that respect, I like "The North Face" because it combines fashion and function. I will continue to check out The North Face!

TAKEDA'S CHOICE

The North Face Purple Label Jacket
¥35,800

"American casual is currently experiencing a resurgence, so I went with a classic 65/35 cloth. Also, the big silhouette of this item has a modern look, so I thought it would be easy to incorporate into everyday wear. The color is also exquisite.

SHIBAYAMA'S CHOICE

The North Face Purple Label shirt
¥23,100

Lightweight and functional are the criteria for buying clothes these days, and this shirt fits the bill. I feel most at home in clothes that are urban and functional. It's as close to zero stress as possible. On busy mornings, when I have a hard time deciding what to wear, this is the kind of clothing I choose.

INFOMATION

THE NORTH FACE UNLIMITED (2F)

The store proposes an "outdoor lifestyle for adults. In addition to outdoor wear, the store carries a large selection of household goods. One of the store's features is that the layout changes according to the 24 seasonal seasons.
Phone: 06-6210-2808

So how was Shinsaibashi PARCO?

Thank you for your time today. It was quite a long day. ......

Takeda:You walked a lot. I visited many stores, but it was easy because everything was in one pavilion.

Shibayama:There were other stores I wanted to see, so I am still in the mood to go around if time permits!

Takeda:All the stores were great.

Shibayama:Yes, there are a lot of things I want to buy.

Which item left the biggest impression on you?

Takeda:I actually bought this [MacGregor] drizzler at "Q". The store's selection was really interesting, too, as it was perverse in a good way.

Shibayama:I saw these pants at "United Arrows". I was debating whether or not to buy them until the very end.

Takeda:Personally, I thought the "Stone Island" knitwear looked good on Shibayama. I saw a new side to him.

Shibayama:Takeda also liked the "Porter" mini-bag he saw at the "Porter Exchange.

Takeda:Yes, that one was good, too. Maybe I'll go buy some after this (laughs).

After shopping, toast with a cream soda (¥640) and iced coffee (¥590).

Let's wrap up with a summary.

Takeda:I felt it was similar to "Shibuya PARCO" in a good way. The same is true for the apparel tenants that are conscious of the local community, and also for the restaurants in the basement. The entire building is well-directed as a fashion building.

Shibayama:Also, I was impressed by the large size of each floor. I appreciated being able to take my time looking at clothes in such a pavilion. It was also stimulating to have unexpected encounters at the pavilion.

Takeda:Fashion is fun! I felt again that "fashion is fun!

Shibayama:Shinsaibashi PARCO" is fun and great! I want to come again!

Takeda:Yes, let's go out in private this time!

INFOMATION

Marufuku Coffee Shop Good Old & New Edition

Marufuku" is the best place for home-roasted coffee in Osaka. Enjoy a cup of "the best of strong coffee" in between shopping at this long-established store established in 1934. The sweets that go well with coffee are also delicious!
Phone: 06-6245-8200

INFORMATION

Shinsaibashi PARCO

Address: 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka-shi, Osaka
Phone: 06-7711-7400
shinsaibashi.parco.jp

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